Websites are a complete representation of your business, project, promotion, or product. They are accessible 24 hours a day, 7 days a week. Out of all the promotional products and sales or promotion staffing available, websites are the one that works the hardest, and is the most directly controlled by the owner. With so many users able to access online websites from so many vantage points, such as handheld devices, providing up to date information ensures that they will bookmark your site, and come back, again and again, because it is providing a valuable service for them . Even if they do not decide to buy, participate, sell, or contact you, the information you are providing to them about yourself has to be as up to date as possible. Websites need to be updated and maintained regularly for a few reasons:
a) It shows that you are hands-on and directly involved in what you are representing on your site.
b) Current information and up-to-date knowledge gives your audience something to look for on your site, and reminds them of what you represent every time they look through it.
c) Awareness and adaptability go hand in hand. If you expect to be able to show what you are about in a constantly changing world, be prepared to be aware and adapt.
Your website includes every aspect of the face of your business or project. The needs of your clientele will be varied, and your website provides knowledge to help them make a discriminating decision about your product or service. As your clientele's needs change, so should the content of your site; it show you have a finger on the pulse of your industry and business. It demonstrates loyalty to the ever changing face of your clientele, and provides them a sure sense that you care about satisfying the constant demands you are meeting.
If you are involved in a project or promotion, daily updates give your public news about what is happening, and will changing news, people like to talk about what is new and upcoming; they are much more likely to share what they have seen if it is something that gives a new twist or look. A fresh perspective, even on facts and dates and times that have already been presented, gives your public's eyes and ears a mark they will not forget. Website are the most succinct and convenient method of public access to your information; why not capitalize on the power of word of mouth, which is the least expensive form of advertising? The reach or your message should never be underestimated. Once your site has caught someone's eye, you can be sure that they will be back to look at what is new!
A couple of tips:
DO present your clients or public with a "what's new" / "recent happenings" / "latest activity" section …. but ONLY if you are prepared to keep it !! How many times have you clicked on a site's supposed recent or new activity, only to find that the information is two years old, or month's old? Seeing information or dates that have already passed, strikes a chord in your potential participant that you do not check what is going on with your own business or promotion.
DO use dates and times to create a sense of urgency!
DO renew and update your copyright or licensing statement at the bottom of your page … it states credibility and substantiveity.
DO respond promptly to correspondence from your public. They got this far, use it!