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The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included)

20 Graphic Design Tutorials You Have To Watch To Improve Your Ski…

20 Graphic Design Tutorials You Have To Watch To Improve Your Ski...

A good designer is constantly learning new tricks on how to apply different effects to a photo or built a form from scratch. Some of you may search for various tutorials just to improve your skills, or maybe you need to know some specific technique for your current project.

In any case, on this list, we have handpicked 20 latest graphic design tutorials to take your skills to a whole new level.

Here you’ll see Photoshop and Illustrator tutorials on how to create a movie poster from an image, apply endless photo effect, create geometric pattern and text effect, build a retro logo, and much more.

1. Create an Action Packed Movie Poster in Photoshop

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2. Create a Mini Planet Using Photoshop’s 3D Capabilities

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3. How to Create a Steampunk Type Treatment in Photoshop

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4. Create an abstract liquid effect

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5. Create a Studio Sports Portrait

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6. Create a Powerful Human Disintegration Effect in Photoshop

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7. How to Create an Endless Picture Within a Picture Illusion in Adobe Photoshop

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8. How To Create a Geometric Pattern in Adobe Illustrator

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9. How To Create Digital Particle Waves in Adobe Illustrator

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10. How to design graphic figures

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11. How To Create an Editable Retro Text Style in Illustrator

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12. How to Create a Quick & Easy Duotone Text Effect in Adobe Photoshop

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13. How To Create a Vintage Film Title Text Effect in Photoshop

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14. Create mixed inks with InDesign

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15. How to design a typographical poster using Adobe InDesign

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16. Create special print finishes in InDesign

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17. How to create a retro logo with Affinity Designer

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18. Mock up AR graphics with After Effects

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19. How to Draw a Colorful, Fun, Vector Vampire in Adobe Illustrator

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20. Create a Painted Portrait Effect in Illustrator Using the Bristle Brush

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Read More at 20 Graphic Design Tutorials to Improve Your Skills

Declining Attention Spans And Your Design and Website Strategy: 9...

Declining Attention Spans And Your Design and Website Strategy: 9…

Declining attention spans is one of the biggest threats to your website.

In fact, a Microsoft study found that the average human attention span is shorter than that of a goldfish. More surprisingly, a recent Jampp study found that most mobile app users suffer an 88 percent decrease in attention span on an annual basis.

As a webmaster, it is important to pay special attention to these statistics. We, as humans, are becoming increasingly impatient, and this can have great implications for your business. In fact, the following statistics show just how dangerous having a slow website can be:

  • Slow loading websites cost the U.S. ecommerce market more than $500 billion annually
  • A one second delay in your site load time can cost you 7 percent in conversions
  • 40 percent of web users will abandon a website that takes longer than 3 seconds to load
  • A site speed increase from 8 to 2 seconds can boost your conversion rate by 74 percent
  • Google now uses site speed as a ranking factor

user retention

What a Slow Website Means for Your Business

If you have a slow website, here’s the impact it will have on your business:

It will cost you visitors: If you feel you’ve been doing your best but can’t seem to retain visitors to your website, perhaps it is time to address your website speed. As highlighted in the statistics above, at least 40 percent of visitors to your website will stop visiting if your website takes longer than 3 seconds to load.

It will cost you sales: Improving your website speed can dramatically boost sales on your website, even by as much as 74 percent as revealed in one of the statistics earlier referenced. It has also been established that a one second improvement in site speed can boost conversions by 7 percent.

It will cost you search engine rankings: Google has announced that they use site speed as a ranking factor and that faster sites will always outrank sites that are slow. If you’re not experiencing an improvement in your search engine rankings despite all your SEO efforts, then perhaps site speed is a culprit.

Thankfully, all hope is not lost. If your website is not fast enough, here are 9 practical tips guaranteed to insulate your website from declining attention spans:

  1. Get a Good Web Host

Your web host is the foundation of all your site optimization efforts; your web host controls the server infrastructure and configuration — and these are factors that impact your website speed more than anything else. I’ve had great experience with both Bluehost and Hostgator, and I did a comparison here.

  1. Get a Better Theme

You’ll be amazed to find out that many websites are ridiculously slow due to bloated code and poorly-constructed themes. More often than not, outside your web host, your website theme will determine your website speed.

  1. Enable GZIP Compression for your Website

In an article for Smashing Magazine, Marcus Taylor reported being able to reduce the size of his client website from 63kb to 13kb. That’s basically around 400 percent reduction in the site size, resulting in a massive boost in site load time since a user’s browser has to download much less. What did he do differently? He enabled GZIP compression on his client’s website.

GZIP works in a similar way to ZIP compression on computers, but for websites; a group of files that will ordinarily be big when their individual size is added together can instantly be reduced to one small ZIP file, resulting in a faster site load time and an increase in site speed for your site visitors.

  1. Optimize and Compress Your Images

Images alone can make your site a lot more slower; often, a site could be seven to ten times or more heavier due to images used on the website. The solution to this is to compress the images used on your website drastically; thankfully, there’s a way to do this without the quality of your images suffering much. If you use WordPress, the plugins Smush.it and/or EWWW Image Optimizer can help with compressing your images. If you don’t use WordPress you should check out the image compression tool offered by Kraken.io.

  1. Combine Your Images into CSS Sprites

Often times the number of requests a user’s browser sends to your server will influence how long it takes to load your website; the more requests sent, the slower your website will be for visitors. Background images can result in a lot of server requests, especially if they are hosted individually and have to be requested individually from your server — this eventually results in a much slower website. The solution to this is to combine your images into Sprites; basically, when several individual images are combined into one main image, the end result is a Sprite. Once your Sprite is ready, you can use CSS commands to tell your user’s browser to interpret various parts of that image individually.

  1. Use a CDN to Ensure Consistently Fast Access to Your Site Across All Locations

A CDN is a network of proxy servers in multiple locations that automatically serve users a version of your website closest to their location; for example, with a CDN, it isn’t unusual to have a version of your website hosted in all continents. So, someone trying to visit your website from India will be served a version of your website hosted in Asia instead of a version hosted in North America.

Two great CDN options are CloudFlare (both free and paid) and MaxCDN (paid).

  1. Focus on Creating a Better User Experience

While making your website faster will solve some of the problems, ensuring you’re better able to retain people on your site goes beyond that. It is essential to also work on creating a better user experience for your audience; when people visit your website, what happens? Your goal should be to ensure they easily find what they want, and that their experience with your website is satisfactory. Here are a few tips:

  • Pay special attention to your design; an appealing design won’t just make people love visiting your website, it will also make them likely to take the desired action you want them to.
  • Besides having clean design, user experience matters; let your users inform the direction of your site. Embrace usability best practices to ensure your site is easy to use.
  1. Introduce Elements of Social Proof

Thanks to technology and increasingly declining attention spans, we no longer have the patience to waste time with meaningless tasks. How do you then convince people to pay more attention to your website? By letting them know that they are not alone; research has shown that social proof is one of the biggest factors that influence human decisions; when we see that other people, like us, are doing something, we are more likely to do the same thing.

If you have a major achievement, or if you have a record number of people using your products, do not hesitate to indicate it on your website.

  1. Don’t Waste People’s Time; Create a Point of Focus

This is especially important if your goal is to get people to take action. Don’t waste their time by rambling around and beating about the bush; it also won’t help to present them with too many options than is necessary. Instead, create a focus point; make it clear what you want them to do, and ensure that’s your focus. Conversion optimization experts recommend focusing on one goal for one page; do that, and – by preventing distractions – you’ll be able to get people to focus more on your offer.

 

Read More at Declining Attention Spans And Your Design and Website Strategy: 9 Tips

6 Proven (and Inexpensive) Marketing Ways for Promoting Your Dent...

6 Proven (and Inexpensive) Marketing Ways for Promoting Your Dent…

The old saying, “Marketing is the way to success”, holds the same significance today and will continue inspiring people in the future.

The key to business development is hands down, marketing. Whether it is your service or the product, marketing holds the cards to success.

The same holds true for Dental Services. With the Dental Profession growing with each passing day, the competition is practically at its peak every day and the need to better market yourself and your services is necessary, now.

Dental services are no exception. In order to attract people towards your dental services, you need to have some proven and inexpensive marketing ways, that can keep your competitors at bay.

In this SEO course, you’ll find 6 proven and affordable marketing ways that can help you in promoting your dental services.

Before you try these techniques, I would recommend you check out this article about dental SEO dangers which might jeopardize your website’s ranking.

1. Implement Social Media Platforms In Your Marketing

 

Social Media platforms play a key role in marketing strategies nowadays. Since social media is the most interactive and genuine way to connect with the people all around, the chances of gaining popularity are very likely with a super small amount of effort.

Grab this opportunity and utilize the power of social media platforms like Facebook, Twitter, Linkedin, YouTube and Instagram to connect with people and offer your services to them.

Offer them instant solutions to their inquiries and be ultra quick in responding them.

2. Utilize The Power of Your Website

 

Your website’s presence gives you an edge over your competitors. Your website is the first step towards your branding and offers you a face in the urban jungle. These days, with the advent of newer technology and with the evolution of several CMS, the requirement of the website gets fulfilled within the budget and offers you a chance to have a well-shaped profession in front of your customers.

The Dental Marketing Guy put it best here:

“Most dentists think they have a “website.” But what most dentists actually have isn’t part of a “web” at all! It’s just a “site.” The “web” part of the World Wide Web is a complex form of linking many relevant websites to one another. If your website isn’t getting linked to, you’re not part of that “web.”

Be professional while designing the website and keep important pages, like about you and your skills, patients’ list (keeping in mind, the nondisclosure record of theirs), a way to contact, review section by patients and other such.

3. Use the power of SEO Techniques

 

After you get a website of yours own, the next step towards your success is SEO. SEO is the only way that can guide your website towards the top of the SERP within a budget.

SEO is, however, a slow (and long-term) process, which can take around 3 months to reflect best results for you, but still, the results are long lasting and are affordable.

Invisalinks Method is a proven way to optimize your dental services. SEO Technique offers a genuine chance to beat out your competitors and allow you to grab the most important customers looking for the dental services in your region of services like California, LA, or NY etc.

4. Patient Referral Bonus System

 

The Patient Referral Bonus System is the next step towards expanding your influence in the local market. Acting in combination of digital method and traditional mouth to mouth. It can be very useful in getting new customers through existing ones.

The Patient Referral Bonus System acts as the incentive for people, who are already your patients and offers them a reason (a mouth watering reason) to refer your name to others in case of need of dental services.

Dr. Farr from CK Farr Dentistry revealed that their practice has thrived all these years because of wonderful people (their patients) referring all their friends and family.

“Many dental professionals have been told by SEO companies that you must have keywords in your domain name. Dr. Farr in Atascadero, CA has the domain name http://www.ckfarr.com/ and it stands for “CK Farr Dentistry.” Dr. Farr’s website also doesn’t have a great deal of keywords in the content of the website, which goes against the conventional SEO approach of “more keywords is better” that many SEO companies still purport. The fact is, Dr. Farr build his website with a very clean, photography-based appearance and didn’t just create content for SEO. This allows his website to have an emotional impact through video and photography that most SEO-fixated dentists can’t hack. The secret? Dr. Farr started getting cited and linked to from top level dental websites, such as Dental Town and Dentistry IQ. These links allow Dr. Farr to focus on what he does best – Dentistry.”

Reward your existing patients with some discounts and offers, in case they bring in some new faces to your clinic. ‘Use your existing customers to get new ones’ is the simple logic behind this system.

5. Email Marketing

 

Email marketing is still an option for the business’ exposure to people around you. It is a direct & simple way to communicate with your patients. Email marketing is one of the most trusted & popular online marketing channel available to you.

With the proper database and a well-researched database (with the concentration paid to your region, only), you can adopt this technique with ease and with better-delivering results to expand your business.

All you need is to get a list of emails from the people belonging to your region of services. Email marketing is one of the ways to better expose your business and inform people about your existence.

6. Join Community Profiles

 

Whatever region you live in or work in, there are always some local forum/ online discussion platforms, where you can get yourself registered, and can offer valuable information to the society. The beneficial part concerning you is the same ‘exposure’.

With you getting an exposure in front of the people while connecting with them, offers you a chance to have an increased business and more popularity.

Online Communities are one of the cheapest ways to connect with the people and build relationships.

Build your online presence with community profiles, available quite easily. Remember, you need to be helpful and must imbibe in a contributing attitude within you to gain popularity.

Your dental business depends upon the number of people who know you. Allot some time in making yourself a name amongst the people and offer them the best services and an affordable ones!

Be open to suggestions from people, read the reviews of your patients and develop and customize accordingly.

Read More at 6 Proven (and Inexpensive) Marketing Ways for Promoting Your Dental Services