9 security tips to protect your website from hackers

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You may not think your site has anything worth being hacked for, but websites are compromised all the time. The majority of website security breaches are not to steal your data or mess with your website layout, but instead attempts to use your server as an email relay for spam, or to set up a temporary web server, normally to serve files of an illegal nature. Other very common ways to abuse compromised machines include using your servers as part ...

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Radically Redesigning Your Website Versus Incrementally Making It Better

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As a business owner who wants to make a variety of changes to your website – or perhaps build or design a new site from scratch – you face important decisions about how you want to invest your energies. Should you take what you’ve got and slowly whittle away at it, using the help of a designer, copywriters, and your own team, until you achieve substantially better results? Or should you throw everything out (or most everything out) and re-imagine ...

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Expressing “Constructive Criticism” about Your Website Design Constructively

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Whether you’re already knee-deep into revising the contents, structure, flow and design of your small business website, or you’re just contemplating reworking the site, you’re undoubtedly hoping for a smooth and simple process. Perhaps you have “low drama” people on your team; perhaps you’ve already found copywriters and other vendors to handle parts of the process, and you’re pleased by the preliminary conversations you’ve had so far.

But what happens when things start to get hairy? What happens when incoherent copy ...

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Making Your Copywriting Sparkle, So That Your Website Meets Its Goals

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As you contemplate either revising your business website from wholesale or improving it by tweaking, changing colors, adding graphics, and so forth, you probably also want to take a look at your copywriting.

Copywriting is kind of a mystical art. Many business owners both respect it and fear it… for understandable reasons. When done right, copywriting can radically improve your conversion rates and win you lots of points from the search engines; you can enjoy massive dividends for months and years ...

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How to Get Your Website to Rank in Google Search – Part Two

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Beyond the Core SEO Signals

Think of the core signals listed in Part One as the broad picture signals of what it takes to get your website to rank: relevancy, popularity, authority, and technical SEO. Within each signal, there are smaller factors that provide an opportunity to vastly improve your website. Part Two below will get into the nitty-gritty details of what it takes to rank.

On-Site Factors

Cleaning up the on-page issues of the website is probably the best place to ...

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Do Website Dimensions Matter for Responsive Design?

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Do Website Dimensions Matter for Responsive Design

Design space on websites varies depending on the browser and device. So do website dimensions still matter?

One of the biggest misconceptions about websites is that they appear the same way to all people at all times. The truth is, websites have never been set in stone. While early web ...

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Starting a Small Business? You Will Need a Website

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Right now, you are likely feeling a flood of emotions. Excitement at starting this new adventure and the greatness that you envision for it. Tentativeness when coming across aspects of your new business that are new to you. Pride that you are taking ownership of this new venture and possibly even of your life.

Although your to-do list is likely quite extensive, one item that you will want to highlight is building and maintaining a website. You can do this ...

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8 Signs It’s Time for a Website Redesign

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When you are working on the same website every day, it can be difficult to tell when the site starts to become less effective at selling your products or promoting your business. With more and more people going through search engines to find businesses that can provide a service that they need, a strong website that entices the user to convert is vital to a successful company. If you are experiencing the following eight symptoms with your website, your site ...

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