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The job market is tough. Gaining a few extra web development skills could give you the edge you need to get ahead.

It’s no secret that web development is on the rise as both a career choice, and as a way of life. It’s being taught in schools, there are after-school clubs to learn to develop, even Obama has officially endorsed it.

But, just like Hatchimals and Black Friday TVs, those web development jobs have been made extremely rare and difficult to find for the average person.

Sure, there are plenty of jobs out there. But the experience you need to get those jobs? I’m not sure I even have that. The fact of the matter is, unless you eat, sleep, and breathe code, you’re in for a long job search.

Back in my day, you could get a job as an entry level front end web developer with mediocre HTML, CSS, and jQuery skills. The pay wouldn’t be the greatest, but hey, it was still better than most entry level jobs, and you knew it would lead to something great in a few years.

There are, however, some things you can learn to stand out when you’re trying to land your first job, or land another, more advanced position. So without further ado, check out these top in-demand web development skills for 2018.

1. Greensock

Greensock is a great little JavaScript animation toolkit that far outshines

jQuery animations like seen in jQuery UI, and is easier to use than CSS animations, which require a lot of forethought to get the sequencing down right.

Some major clients use Greensock, too. It’s a no-brainer, since it’s already supported in all major browsers, is thoroughly documented, and has a long track record (around 10 years now). You can see it in action on Play-doh’s Gallery of Emerging Species, Nike React, and a whole host of other examples, including the industry renowned Awwwards Conference showcase. If that’s not enough for you, it’s also used by Samsung, Intel, Ford Motor Company, Aol, Google, Youtube, Fox, etc. I just didn’t feel like hunting down the links for those examples.

Long story short, Greensock is a cutting edge technology that will surely get you noticed by some of the more desirable companies to work for, and will definitely make you stand out.

2. React

Somewhere along the way, engineers realized that the best way to write front end code was on a component basis, allowing for reusable, efficient, and well organized blocks of code. One of the most notable frameworks that utilizes this approach is React, a JavaScript library developed by a Facebook engineer that is highly efficient, very up-and-coming, highly scalable, and highly flexible.

Some notable users of React are Netflix, PayPal, and Microsoft. It can be utilized to build web apps, websites, and mobile apps for both Android and iOS devices. Knowing React will set you far ahead of the crowd when it comes to snatching up a job worth having.

3. CSS Grid

CSS Grid is sort of a better version of Flexbox, and is the newest layout system for CSS, and gaining popularity.

Grid aims to create a 2 dimensional system that allows for easy placement of DOM elements, as opposed to the crazy workarounds that we had to use back in the days of the sticky footer. Times were crazy, people died trying to make websites, you kids don’t know how easy you have it.

Bottom line is, learn Grid. Learn Flexbox too. You’ll be looked at as a slightly-less-novice developer, which is far more than can be said for most kids trying to hijack the field these days.

4. NPM

If you do end up using React, you’ll have to learn how to use the Node Package Manager (NPM) anyways. NPM basically makes installing tools and frameworks (packages) into your project. It’s used through the command line, which leads us into our next technology:

5. The Command Line

Once upon a time, you could get by without being familiar with the command line, Linux, or Command Prompt (the CLI, or command line interface, for Windows).

Nowadays, unless you’re working for some fly-by-night web shop, or a marketing company that places no importance on the website (as it’s only a small part of their overall product), you’re going to need to learn how to move around in a CLI.

A few places where you can learn to use a CLI? Codecademy has a good beginner’s course, as well as Learn Enough, and if you need more resources than that, click here.

6. Sass

Not to be confused with the attitude you still give your parents at 30 while living in their basement, Sass stands for Syntactically Awesome Style Sheets and is what’s called a CSS Preprocessor, and while it’s by no means a new technology, it’s a far underused and underrated one.

Sass basically takes CSS and allows you to write it in a more efficient manner, nesting it and creating functions with it, setting variables, almost like HTML5 with lightweight functionality. It’s a must have for any modern devs and in order to use it, you need to know the command line along with our next technology:

7. CodeKit/Compass/Sassmeister/etc

All of the technologies listed in the subheading above are suggestions for the purpose of compiling Sass. Browsers can’t read Sass, it has to be compiled into a regular CSS file before it reaches the browser, so you’ll need some technology to handle that for you. Do your research and take your pick, there are plenty of tools out there.

8. Git

The last tool we’d recommend learning to use if you want an edge while seeking employment is Git, a version control system that is widely used by web shops and always good to know even if the company you work for doesn’t use it, as it’s necessary to clone repositories from GitHub, something you’ll most likely need to do if you want to use any third-party applications hosted on GitHub, which you probably will.

Git is basically a command line language, which allows for multiple user to collaborate on the same project, without overwriting each other’s code. It’s an absolute necessity for developer collaboration, and more than likely will be a desired skill for any employer.

Now go learn stuff.

If you’re soul wasn’t crushed by the sheer volume of learning that you’ll have to do to break into the holy grail of IT jobs, you just might have the mentality you’ll need to be a developer. Take the time to learn these web development skills, and you just might stand a chance out there.

Bon voyage, devies-to-be.

The post 8 Top Web Development Skills for Devs in 2018 appeared first on build/create studios.

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So you've got a perfect design portfolio, you've mastered all the nuances of responsive web design and your user experience skills are tip top, but there's something holding you back from progressing in your career. Sometimes, to get better at your day job, you need to look a little outside your particular specialism. You could take on a side project, try a new creative hobby, or simply pick a cutting-edge new area to skill up in. We asked seven top web professionals what they were planning on doing to add some new strings to their bow. 

01. Game development

Tools like Unity have made game development more accessible

“I love playing video games (at the moment I’m currently hooked on Stardew Valley), and there are some really great ones coming out from indie developers that I follow on Twitter,” says frontend developer Anna Debenham. “Watching them share their progress of crafting walking (as well as dancing) bears, and teaching cubes to chase a banana using machine learning, is something that has really inspired me.”

Game development software is becoming more and more accessible for beginners, and platforms such as VR are opening up possibilities for more confident web pros. Debenham plans to try her hand at building a 3D game using Unity. 

  • Get started: Build your own WebGL physics game

02. iPad design

Learning to design on an iPad takes a little dedication

There are plenty of great painting apps to help you create artwork on the go, but it takes time and effort to make the most of them. Web designer and frontend developer Katherine Cory finally invested in an iPad Pro and Apple Pencil last year, with the aim of using Procreate to create amazing digital paintings, but is still getting to grips with the new workflow. 

“I naively thought I’d start creating work as great as the time-lapses I see on Instagram, but after a few hours of playing and only creating scribbles, I’ve realised it’s a skill I need to learn,” she smiles. “I’ve signed up to an Udemy course and have joined Skillshare. Hopefully, by the end of the year I’ll be creating designs like a pro (pun intended).” 

  • Get started: Paint a classic fairy tale scene with Procreate

03. Artificial intelligence

AI raises ethical questions for developers

Digital transformation consultant Sally Lait started playing with neural networks last year, and she’s keen to expand her skills. While AI isn’t something she aims to offer directly to her clients, Lait thinks it’s an important area for web professional to be aware of. 

“With AI being a growing corner of tech where there’s a lot of hype and even greater amounts of ethical concerns, I’d like more hands-on, practical experience to better inform my knowledge of these important issues,” she explains. “I see it as my responsibility to experience and understand the impact that different technologies can have.”

  • Get started: How the intelligent web will change our interactions

04. Podcasting

Podcasts are a great way to immerse yourself in the web industry

“2018 is the year to get back to combining technology with stories from real people, therefore I’m relearning a skill from years ago: podcasting!” announces frontend developer and consultant Jenn Lukas. Lukas used to co-host the Ladies in Tech podcast, and will be reprising her skills with a new show No, You Go alongside CEO Katel LeDû and Sara Wachter-Boettcher. To get the podcast launched smoothly she’ll be learning the new WordPress updates, refreshing her audio editing, and brushing up on interviewing skills.

  • Get started: 18 great web design podcasts

05. Soft skills

Brushing up on skills like communication can really pay off

Don’t forget ‘soft’ skills such as communication and persuasion. Improving these can have a massive effect on your career. Over the coming months, Make Us Proud’s Inayaili de León Persson aims to focus on design leadership and research, to suit where her career is currently headed. 

“I’ve been reading a lot of books and articles, and watching talks around these subjects, and I’m planning to attend some conferences too – and, of course, learning on the job,” she shares.

  • Get started: How to network successfully

06. AR and VR

VR is a completely different ball game

An area that’s getting a lot of attention at the moment is virtual reality and augmented reality. In order to understand the possibilities and the limitations in this medium, creative director Shane Mielke plans to spend some time getting to grips with the new tools that are making VR and AR more accessible, including Unity and ARKit. 

“By understanding the tools and process, I can more confidently solve design and navigation problems in a world that doesn’t follow the standards of the web-only projects that I have most of my experience in,” he explains.

  • Get started: The VR web is here

07. A rounded approach

Don’t panic over every hot new tool or technique

While all these new tools and techniques are exciting, if you try and learn every new thing that comes along, you’ll find yourself running to stand still. So if reading this list is putting you into a panic, worry not. 

“If you can think algorithmically, share your skills, work with a team and empathise with users, there will always be work,” councils Web Standards specialist Bruce Lawson. “Being rounded is the skill I want to develop.”

This article was originally published in net, the world's best-selling magazine for web designers and developers. Buy issue 304 or subscribe.

Read more:

  • The complete guide to SVG
  • 5 web typography trends to look out for
  • The dos and don'ts of perfect portfolios

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Web typography: why web fonts aren't a matter of opinion.

Website font choices affect more than the design aesthetics.

You’re reviewing the latest mocks for your new website, and you’re not quite sure about the font choices. They look nice, but you wanted something edgier, bolder, something that pops off the page and grabs the visitor’s attention. Should you raise the question with your designer?

We understand why you would want to. After all, your website reflects your business. It’s something personal, and just as most of us would prefer to choose our own clothes in the morning, we hesitate to fully turn over design decisions to anyone else, even the person we hired because of their hears of professional expertise.

But there’s something else you should know before you start basing your decisions on personal preference: your font choice isn’t about you.

It may sound silly to go this deep into a design decision as basic as web typography, but the truth is that your web font decisions need to be based on what is best for your visitors. And that’s not a matter of opinion—it’s a matter of objective research. There actually are good and bad choices for web typography, and making the wrong one can have an impact on how your users engage with your website. Here’s just a few.

1. Serif vs. sans serif fonts.

You know those little flourishes that appear on the edges of letters in traditional typefaces such as Times New Roman? Those are called serifs. Whether or not a font has serifs is one of the most basic distinctions in typography.

Serif fonts used to be the norm, and you’re probably used to seeing them in books, newspapers, and many other print mediums. Sans serif (without serif) fonts have a more modern edge, and proliferated in early websites because of their greater screen readability.

These days, screen technology has improved enough so that serif fonts are more legible online—and in many instances, more legible than their sans serif counterparts. It is acceptable to use either font online, and it can even be a pleasing effect to pair them with each other, such that one forms a header and the other the body copy. But be aware that serif fonts become harder to read the smaller they get, and that in body copy, sans serif characters can sometimes be harder to distinguish from each other.

2. Font hierarchy and readability.

Your web copy should not appear as one gigantic wall of text. This has a negative impact on readability and can lead to fatigue on the part of your users. Instead, use your fonts to break up body copy by establishing clear hierarchies on the page.

Titles, subtitles, and headers should have larger text, while less important data, such as publication dates or bylines can be emphasized or de-emphasized by using a smaller font size than the body copy, different coloring, or style effects such as bold or italics.

3. Body copy legibility.

When it comes to body copy, choose styles that are highly legible. This means absolutely no script fonts. They may look nice in headers, but they will be torture for your readers. Furthermore, keep the font size no smaller than 14pt. Any smaller, and your visitors will strain to read the words on the screen.

When it comes to line length, 40–60 characters is often the ideal length for comprehension, but this is too narrow for body text. Instead, save the 40–60 character widths for headings, and keep line length at a comfortable 650 pixels.

Text alignment is also key. Right-aligned text is terrible, because it goes against our natural reading movements. When the reader’s eye reaches the end of a line and jumps back to the beginning, it takes a few moments longer to find the right line to continue reading. Fortunately, there’s rarely any call to use right-aligned text, so it’s easy to avoid.

Center-aligned text has similar problems, but can be used judiciously for aesthetic reasons. It should never be used for a full piece of content, however. Ditto for justified. While the even line lengths look tempting, the varying spacing between words can add confusion. Instead, stick to left-aligned text wherever possible. It’s easiest to read, and it’s what most users expect.

4. Sizing, weight, and contrast for legibility.

Your visitors need to be able to read your website. If your text is too small, to thin, or too light to read, it’s not doing anyone any favors. And don’t base these assessments on your personal experience, either. Your eyesight might be fine, but someone who has vision problems will struggle even more. Err on the side of greater accessibility, and you won’t risk alienating anyone.

These things are also affected by other elements on a page. If text appears in front of an image or video, or if parallax scrolling means that the text will appear over a variety of backgrounds as it moves down the page, then you need to bear that in mind as you consider design options.

5. White space.

For some business owners, the temptation to fit more words into a space can lead to bad design choices, in particular, crowding out white space. Wide margins are more friendly for readers than narrow ones, and even the space above and below lines of text can affect how easy it is to read.

That includes the space between paragraph breaks and above and below headings. Give your text room to breathe, and your visitors will be more likely to stay on the page even if they have to scroll half a screen down to see your new product video.

Web typography must lead to greater legibility, readability, and usability.

All these restrictions and guidelines can make your options feel limited, but they’re actually good news! You can take a weight off your shoulders knowing that by following these principles, you’re creating a design that follows the rules of good taste and puts your visitors first. The result may not be exactly what you envisioned, but it will help you win over business and grow customer loyalty in the long run. And what’s not to like about that?

The post Web Typography: Why Web Fonts Aren’t a Matter of Opinion appeared first on build/create studios.

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Adding an animation to your website is a great way to grab user's attention. However, as any digital artist will confirm, good animation takes knowledge, skill and a lot of patience. Good news is, there are many tools designed to help with such a task, including the HTML5-based Animatron Studio Pro. And right now you can get a lifetime membership to the service for just $49.99 (approx. £37).

Animatron Studio Pro offers an easy-to-use drag and drop system to get the look and style that you’re after, with no need for any coding. The tool utilises a WYSIWYG editor, so you are able to see exactly how your final product will look as you create it. It's simple, straightforward and produces high-quality results. 

The lifetime membership to Animatron Studio Pro usually retails for $1,000, but you can get it right now for just $49.99 (approx. £37). That's a savings of 95% off the retail price for this must-have tool for any aspiring animator. Grab this deal today!

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Promises have an innate positive association.  So many cultural coming of age traditions are wrapped up in them: baptisms, bar/bat mitzvahs, weddings, funerals, various holidays, they are all ceremonies that represent a larger promise that a community or individual swears to uphold.  Broken promises on the other hand are synonymous with heart break, betrayal, catastrophe and mistrust.

Promises are a powerful marketing tool.  With all of this conditioning it’s hard to look at promises in an objective light because our emotional response to them is almost instant!  That’s why they can be such a powerful tool in a marketer’s toolbox.  When someone promises us something, regardless of what it is, we want to trust them, we want to feel good about it, and we slip into the warm fuzzy feeling just like they wanted us to.

We all make promises.  They’re interwoven into the fabric of our lives, so we make them all the time.  Promise, pinky swear, cross my heart, hope to die, without thinking too hard about it we promise all kinds of things just to get a “yes” or to buy a moments quiet from our kids.  That’s basically how they work as a marketing tool, as a salve to quickly generate trust in a new relationship.  So when a person or company takes the time to make specific promises, it’s important to look at what they really mean.

What if those promises are red flags?  Sure they sound good at face value, but what do they really mean and how can we make sure we go in with both eyes open?

“We give you direct access to our entire team”

That’s a lot of distraction potential.  Different staff members may interact with the client throughout the course of a project, but there is always one key point of contact through which all communication flows.  This not only keeps everyone on the same page instead of fracturing communication across an unknown number of inboxes, it also keeps staff focused on their roles, which is a boon for both the client AND the agency.

“We respond within 1 business day”

Not every email needs an instant response.  This promise says that a critical emergency is given the same weight as “I forgot my password”, and gives the power to set priorities to the client.  That’s not going to result in efficient communication, or thoughtful responses and is going to be a difficult expectation to maintain!

“We keep our promises” or “We only make promises we can keep”

This doesn’t mean anything.. These statements beg question- is the default assumption that they weren’t?  In the real world, we make commitments, we manage expectations, and most of the time things go according to plan.  But inevitably there are times when, often for reasons outside of anyone’s control, things go south.  A promise like “No matter what happens you can expect us to be professional, communicative, and proactive.” sounds more realistic, and reassuring, don’t you think?

“We have a solution for every business!”

Is it one size fits all, or one size fits none?  This statement tells you immediately what sort of company you’re looking at: one that is trying their damnedest to close a sale, regardless of whether the client is a good fit or not.  The reality is that serving a mom and pop shop and a business that pulls in 2-5mil a year is nearly impossible to do and be respectful to both clients.  No matter how hard they try, it’s just not an even playing field.

“We will deliver you a unique and creative website”

What about one that drives sales?  Unique and creative are words that matter to a designer.  But your website isn’t for the designer, the developer, or even you as the client; it’s for your customers.  And ultimately it is a tool to build your business. You want a website that’s conversion driven, with intuitive content architecture, a conventional navigation interface, and feels familiar and comfortable for your customers.

What promises can you trust?

Trust promises that follow a plan of action and don’t impose arbitrary rules, and pertain to things under their control:

  • We will be professional, efficient and action-oriented
  • We will communicate proactively and keep you in the loop
  • We will be honest and up front about timelines, budget, and any issues that arise
  • We will treat you as a partner

As with any relationship, don’t start with promises, start with communication, the rest will follow.

The post 5 Web Designer Promises That are Actually Red Flags appeared first on build/create studios.

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Web development is a rapidly growing field and there's still plenty of room for you to get your start in this profession. You just need the right skills to get your foot in the door. Dive into the field with the Complete Web Developer Course 2.0 and you'll pick up everything you need to know in no time. It's on sale now for 83 per cent off the retail price!

This is the perfect opportunity for you to pick up the web development skills that you've always wanted to have. No matter your skill level, this professionally taught course will help you learn the fundamentals of web development and provide you with a complete understanding of essential programming languages like HTML, CSS, JavaScript and jQuery. Once you have the basics down, you'll move to full, creative projects that will help you put your new skills to the test.

The Complete Web Developer Course 2.0 usually retails for $149, but you can save 83 per cent off that price right now. That means you pay just $25 (approx. £18) for a great bundle that could launch your next career, so grab this deal today!

Related articles:

  • The future of web design
  • 6 must-have skills for young web developers
  • What web designers can learn from web developers

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If you're on the hunt for some web design inspiration, look no further. Pixel Pioneers, a one-day conference for web and UX designers as well as front-end developers, is returning to Bristol's harbourside on 8 June, this time preceded by a day of workshops.

Following on from last year's inaugural event, Pixel Pioneers Bristol will feature some of the brightest minds in web design and user experience, such as Ida Aalen, Simon Collison, Sarah Richards and Heydon Pickering. The talks will cover design systems, inclusive interface design, variable fonts, content design, how to influence users' perception of your site's speed, and more.

You can also choose between two workshops on Thursday, 7 June:

  • Easy and Affordable User Testing with Ida Aalen
  • Psychology for UX and Product Design with Joe Leech

Plus, An Evening Afloat With Shopify, a free conference warm-up aboard the Grain Barge will include an informal fireside chat with designers Mike Kus, Djuro Selec and Michael Flarup about their top tips for work-life balance in the creative and tech industries, and how we keep ourselves motivated, accountable and on track. 

The speakers: Laurence Penney, Sarah Richards, Stéphanie Walter, Simon Collison, Heydon Pickering, Inayaili de León Persson, Michael Flarup, Ida Aalen

The speakers (from left to right, top to bottom): Laurence Penney, Sarah Richards, Stéphanie Walter, Simon Collison, Heydon Pickering, Inayaili de León Persson, Michael Flarup, Ida Aalen

Pixel Pioneers founder, former net magazine editor Oliver Lindberg says: "A lot of the big UK conferences are expensive and/or tend to be in London. Freelancers, small businesses and students often miss out on going to events because of the cost and the time sacrifice involved. I wanted to change that and create an affordable event with international speakers for local communities, right on their doorstep, so people don’t have to travel. It made sense to start in Bristol because the city (and the whole South West for that matter) has such a vibrant tech and digital community."

Bristol has an amazing UX community, and I’m thrilled to be able to bring some true pioneers to the city

Oliver Lindberg

"I'm particularly excited about the focus on user-centred design. There will be a lot of talks, crammed with practical takeaways, that will explain how to make the web better and improve user experiences for everyone. Bristol has an amazing UX community, and I'm thrilled to be able to bring some true pioneers to the city, such as Ida Aalen, who will come all the way from Oslo to tell us how to do user testing with limited resources. 

"Or Sarah Richards, who created the discipline of 'content design' and leads the way in creating user-centred content. I'm also excited about adding workshops to the Bristol schedule for the first time. For example, as Joe Leech's psychology talk was so popular last year, I've asked him to come back to run a full-day workshop on UX psychology."

Jeremy Keith kicking off the inaugural conference last year

Jeremy Keith kicking off the inaugural conference last year

There will be plenty of networking opportunities, including an after-party with free drinks. Student and group discounts for five people or more are available. Please contact the organiser for details. 

Pixel Pioneers is also working in partnership with GWR to offer conference attendees heavily discounted rail fares to and from Bristol. If you're planning to travel on a GWR route, go to this page and select 'Bristol'. You'll get a London to Bristol return for £44, for example (this is for a fixed outward journey with flexibility on the return). You only need to be able to provide proof of attending the conference. 

We're offering an exclusive 10% discount for Pixel Pioneers Bristol, which applies to both the conference and the workshops. Just use the code 'creativebloq'. 

Related articles:

  • Pixel Pioneers brings top web design expertise to Somerset
  • Why research and testing are vital in web design
  • How to design app icons


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Trends in the web development community are pretty reflective of our personalities as techies as a whole – basically all over the place and never happy with how well we’re doing.

Since we’re all sheep following the herd anyways, this week seemed like a good one to give everyone a peek into what the trends are this year, since the year is halfway over and everyone else has already written enough content on the topic to make my life easier.

Unfortunately it’s tough not to be a sheep in the herd in this industry, so it’s kind of necessary to keep up with the trends unless you want a fresh-faced CompSci grad with no life outside of coding to take your place.

That’s why I’ve put together a list of the most prevalent trends of the year together, for you TLDRs who won’t do the research yourselves, of course. So let’s dive into this calamity.

Progressive web apps

These things are literally the lord and savior of the impatient and time-conscious millennial. Data too slow? iPhone’s got you stuck on 4G when you really need the LTE? (Yeah, that was a rap.) Well have no fear, my little cyber minions, Skynet (actually it was Alex Russell and Frances Berriman) has figured out a way to make stuff available to you offline, when the Internet gods don’t want you to connect.

There are some pretty cool features of PWAs other than the awesome base functionality:

  • They don’t require an install. You can add it to your home screen, just like an app.
  • They offer an app-like experience, which is typically the best type of UX out there.
  • They can increase conversions, like, a lot. AliExpress reported a double in conversion rates since launching their PWA.

They haven’t really entered the mainstream yet, but obviously you don’t want to wait til the race has started to start prepping your horse. If you want to see what PWAs are available, check out this link. If you want to learn how to build PWAs, check out this one. You’re welcome.

Motion UI

If you’re not using SASS yet, you should probably kick yourself, since vanilla CSS is so 2010. If you are using SASS, you should definitely give Motion UI a chance. It utilizes CSS transitions and animations, relying only on a tiny bit of JavaScript. Ideal, right? More JS than necessary is so 2010.

The basic transitions that Motion UI has to offer are spins, slides, fades, hinges, scales, and bounces, among other stuff if you’re creative. Nothing incredibly fancy, but it’ll cut down on dev time and it’s efficient, which should make you warm and fuzzy inside.

If you want to check out some examples, here’s a link.

eCommerce

eCommerce most definitely isn’t a new thing, but just like literally every hipster style that is touted as “unique” or “edgy”, it’s a thing that’s been around forever but now all the kids have it.

It used to be that small businesses would just have a small website with some information about how to get to their store, how Grandpa Henry got off the boat from Ireland and founded the business the next day back in Gangs of New York times, and a contact form if you wanted to know more.

Well unfortunately for those websites, people have no patience anymore and they don’t want to stop binging 13 Reasons Why on Netflix, so they want their products and they want them now.

eCommerce is the obvious solution to that, and as more and more small businesses (and other businesses for that matter) move in the eComm direction, it’ll become almost impossible to make a presence online anymore.

The bottom line is, if you have a product, you need an eCommerce website. And if you’re a dev, you need to read up on it.

RIP Flash (1996-2020)

Yeah you read it right, Flash’s days are numbered. That means you should stop integrating it into your web projects and get with the times, cause that stuff is about to be legacy status. I doubt too many devs are disappointed by this, unless they’re hardcore Candy Crush players.

JavaScript

The god of all web programming languages, the queen of the front end, JavaScript has regained its status as the most cutting-edge and powerful language, thanks in part to its many frameworks, such as Angular and React.

If you’re a fly-by-night dev, you probably love jQuery and have no idea how to target a DOM element without using $('.element'), but you probably won’t be able to string along your clients with that much longer.

The beauty of the newest frameworks/libraries is the modular approach to building websites, which allows for faster, more elegant, and FAR more organized websites, as well as lots and lots of reusability.

If you’re interested in learning more about JavaScript libraries and frameworks to implement in your projects, Frontend Masters is a pretty great resource, with courses taught by some big names in the industry.

It’s nearly impossible to stay up with every trend in the web development industry, but if you can keep up with the big ones, you can make it by. Hopefully this post offers some insight as to how to keep your job, and if you’re a business, hopefully you’ll take heed and take the road most travelled by, because in this case, Robert Frost would have gone out of business and gotten stuck writing mediocre sentiments for Hallmark.

The post The State of the Web – Trends for 2018 appeared first on build/create studios.

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Website visitors almost instantly develop their opinion of your website. In many cases, a period of less than one second elapses before a user decides what they think of your brand. For many people, this brief moment is their first encounter with your company, so you need to make it count.

Many factors combine to influence the perception of a website visitor. One of those factors is website design. In the past, having a website was enough to attract attention and earn positive sentiment. Now, things have changed. Customers are more savvy than ever before. Also, they have definite expectations about their online experiences.

How can a business operate a website that is either poorly designed or fails to embrace current trends? Simply put, your website reflects your credibility and, therefore, can turn away customers if it does look right and function well.

To improve the way people think of your brand, you should care about the following four web design trends.

Produce videos

Video production costs more in terms of time and money than text-based content. For this reason alone, many business owners and managers resist the trend toward video. However, failing to embrace video content signals your users that your brand is behind the times.

Despite their cost, videos offer many opportunities to visually communicate the values of your brand as well as the merits of your products and services. You can also improve your position in search engine results by including a video on your website.

Use Storytelling

Rather than simply stating facts about your business and the things that you offer, present a story of your brand using all available tools.

For starters, consider creating a custom layout replete with informational graphics, illustrations and videos that tell how your brand will improve life for your visitors.

Storytelling connects with users on a human level, forming an emotional bond that facts alone will never create.

Offer Web books

The popularity of ebooks has caused an explosion of available digital content. However, the traditional practice of limiting access to ebooks is changing. Rather than putting ebooks behind paywalls and subscription gateways, businesses are creating websites that are books that allow people to easily access, consume and share your expertise without any hassle.

Share Values

Modern shoppers want to know more about your brands than the tangible things that you offer. They want to know that your business values people above profits and is conscious of its social role in their world.

Sharing your values is one of the most difficult web design trends to embrace because you put your reputation on the line. After communicating your operating principles in direct and indirect ways, you and your team must show that you abide by those principles day-in and day-out.

In the end, when you demonstrate your that your values are more than a gimmick to win sales, you earn the respect of your customers, setting the stage for long-term mutually beneficial relationships.

Now that you’re aware of some web design trends that you should care about, learn more about them and put them to use in your new or redesigned website. Contact the team at Connective Web Design today to set up a meeting to talk about your design, trends, and what we can do to help.

The post The Four Web Design Trends Businesses Should Actually Care About appeared first on Connective Web Design.

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