Tag: Top

8 Top Web Development Skills for Devs in 2018

The job market is tough. Gaining a few extra web development skills could give you the edge you need to get ahead.

It’s no secret that web development is on the rise as both a career choice, and as a way of life. It’s being taught in schools, there are after-school clubs to learn to develop, even Obama has officially endorsed it.

But, just like Hatchimals and Black Friday TVs, those web development jobs have been made extremely rare and difficult to find for the average person.

Sure, there are plenty of jobs out there. But the experience you need to get those jobs? I’m not sure I even have that. The fact of the matter is, unless you eat, sleep, and breathe code, you’re in for a long job search.

Back in my day, you could get a job as an entry level front end web developer with mediocre HTML, CSS, and jQuery skills. The pay wouldn’t be the greatest, but hey, it was still better than most entry level jobs, and you knew it would lead to something great in a few years.

There are, however, some things you can learn to stand out when you’re trying to land your first job, or land another, more advanced position. So without further ado, check out these top in-demand web development skills for 2018.

1. Greensock

Greensock is a great little JavaScript animation toolkit that far outshines

jQuery animations like seen in jQuery UI, and is easier to use than CSS animations, which require a lot of forethought to get the sequencing down right.

Some major clients use Greensock, too. It’s a no-brainer, since it’s already supported in all major browsers, is thoroughly documented, and has a long track record (around 10 years now). You can see it in action on Play-doh’s Gallery of Emerging Species, Nike React, and a whole host of other examples, including the industry renowned Awwwards Conference showcase. If that’s not enough for you, it’s also used by Samsung, Intel, Ford Motor Company, Aol, Google, Youtube, Fox, etc. I just didn’t feel like hunting down the links for those examples.

Long story short, Greensock is a cutting edge technology that will surely get you noticed by some of the more desirable companies to work for, and will definitely make you stand out.

2. React

Somewhere along the way, engineers realized that the best way to write front end code was on a component basis, allowing for reusable, efficient, and well organized blocks of code. One of the most notable frameworks that utilizes this approach is React, a JavaScript library developed by a Facebook engineer that is highly efficient, very up-and-coming, highly scalable, and highly flexible.

Some notable users of React are Netflix, PayPal, and Microsoft. It can be utilized to build web apps, websites, and mobile apps for both Android and iOS devices. Knowing React will set you far ahead of the crowd when it comes to snatching up a job worth having.

3. CSS Grid

CSS Grid is sort of a better version of Flexbox, and is the newest layout system for CSS, and gaining popularity.

Grid aims to create a 2 dimensional system that allows for easy placement of DOM elements, as opposed to the crazy workarounds that we had to use back in the days of the sticky footer. Times were crazy, people died trying to make websites, you kids don’t know how easy you have it.

Bottom line is, learn Grid. Learn Flexbox too. You’ll be looked at as a slightly-less-novice developer, which is far more than can be said for most kids trying to hijack the field these days.

4. NPM

If you do end up using React, you’ll have to learn how to use the Node Package Manager (NPM) anyways. NPM basically makes installing tools and frameworks (packages) into your project. It’s used through the command line, which leads us into our next technology:

5. The Command Line

Once upon a time, you could get by without being familiar with the command line, Linux, or Command Prompt (the CLI, or command line interface, for Windows).

Nowadays, unless you’re working for some fly-by-night web shop, or a marketing company that places no importance on the website (as it’s only a small part of their overall product), you’re going to need to learn how to move around in a CLI.

A few places where you can learn to use a CLI? Codecademy has a good beginner’s course, as well as Learn Enough, and if you need more resources than that, click here.

6. Sass

Not to be confused with the attitude you still give your parents at 30 while living in their basement, Sass stands for Syntactically Awesome Style Sheets and is what’s called a CSS Preprocessor, and while it’s by no means a new technology, it’s a far underused and underrated one.

Sass basically takes CSS and allows you to write it in a more efficient manner, nesting it and creating functions with it, setting variables, almost like HTML5 with lightweight functionality. It’s a must have for any modern devs and in order to use it, you need to know the command line along with our next technology:

7. CodeKit/Compass/Sassmeister/etc

All of the technologies listed in the subheading above are suggestions for the purpose of compiling Sass. Browsers can’t read Sass, it has to be compiled into a regular CSS file before it reaches the browser, so you’ll need some technology to handle that for you. Do your research and take your pick, there are plenty of tools out there.

8. Git

The last tool we’d recommend learning to use if you want an edge while seeking employment is Git, a version control system that is widely used by web shops and always good to know even if the company you work for doesn’t use it, as it’s necessary to clone repositories from GitHub, something you’ll most likely need to do if you want to use any third-party applications hosted on GitHub, which you probably will.

Git is basically a command line language, which allows for multiple user to collaborate on the same project, without overwriting each other’s code. It’s an absolute necessity for developer collaboration, and more than likely will be a desired skill for any employer.

Now go learn stuff.

If you’re soul wasn’t crushed by the sheer volume of learning that you’ll have to do to break into the holy grail of IT jobs, you just might have the mentality you’ll need to be a developer. Take the time to learn these web development skills, and you just might stand a chance out there.

Bon voyage, devies-to-be.

The post 8 Top Web Development Skills for Devs in 2018 appeared first on build/create studios.

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10 top new tools for traditional artists this May

This month's roundup is a mixed bag of new books, news skills, and new tools. One of the best titles out this May takes a modern, engaging approach to mastering to art of how to draw people – plus we look at the best pencils and papers to go with it. Another new book aims to demystify art, by explaining in simple language exactly what 300 iconic texts really 'mean'. Elsewhere, we look at a guide on how to give your landscapes new depth using mixed-media techniques – including found objects.

Struggling with artists' block? We've got something for that – a book that explains what creativity is and how to unlock yours. And if that doesn't work there's a tried-and-tested resource from which everyone from Botticelli to Damien Hirst has found inspiration. Ever heard of 'snitte'? We sharpen our knife and take a look at the craft that is described as "a rite of passage for most Scandinavians".

01. Danish whittling

Create everything from toys to butter knives from wood

In The Danish Art of Whittling, Frank Egholm teaches you the ancient Danish craft of 'snitte'. This new book gives you a visual, step-by-step guide to a range of simple whittling projects for the home – wooden toys for children, a necklace, butter knives, and pretty much everything in between. It's a relatively cheap craft, since you don't need many tools to get started. And it's a relaxing, satisfying, and productive way to get away from the computer. Could it be your new favourite creative hobby? 

02. Whittling knife

Over time, the birchwood handle will mould to the user’s grip

This whittling knife is specially designed for woodcarving. It has a thin, tapered edge of laminated steel, which is tough, so it'll withstand lots of snitte before it's needs regrinding. And it also comes with a storage case, to keep it in good shape. Best of all, as you use it, over time the oiled birchwood handle will slowly change shape until it perfectly fits to your hand – which is when you'll know you're a true master of snitte. 

03. Good wood

Basswood is ideal for whittling

People have been using basswood for woodcarving for thousand of years. It makes for a particularly good material for whittling because it doesn’t have much of a grain and it's soft and therefore easier to work with. This 10-piece pack is free of acid and lignin, plus each block is quite small, making it ideal for the beginner whittler, and for practising detail and finesse work. It's good snitte. 

04. Art made easy

The meaning behind over 300 famous artworks

Patrick De Rynck and Jon Thompson hit the nail on the head in their new book, Understanding Painting: with all its talk of  themes and symbols, art can be intimidating. Here they look at over 300 famous pieces – from the middle ages to the 20th century – and explain clearly and concisely what they 'mean'. Vermeer, Picasso, Hopper and more feature here. The language is simple and engaging, and it looks smart too. 

05. Creativity unblocked

Tips for unlocking your creativity

In Being Creative: Be Inspired, Unlock your Originality, artist Michael Atavar talks about creativity and how to find yours, how to develop ideas, and how to bridge the big gap between the development stage and completing a projects – something even the most experienced creative can struggle with. With this book, Atavar aims to prove that creativity isn't some magical, possibly mythical thing floating about in the ether, but something real, inside everyone, waiting to get out. A good read for creatives in any field.

06. If all else fails …

Artists throughout history have stolen ideas from mythology

You've heard how talent borrows but genius steals? Well, the best of the best regularly steal ideas from classical Greek and Roman myths. In Flying Too Close to the Sun, James Cahill looks at how mythology has inspired the work of Botticelli, Caravaggio, Jeff Koons, Damien Hirst – plus the Coen Brothers, Margaret Atwood, and Arcade Fire – and how they've taken these ancients stories and weaved them into their own work. It tackles big themes like fate, jealously, and redemption, and is full of ideas on how you can use them in your work. 

07. Mastering portrait technique

A modern take on an age-old skill

This Pocket Art guide to portrait drawing offers a lively, modern approach to this fundamental skill. London artist Miss Led is your teacher. She tells you what tools you need, how to understand the face, its features and expressions, and how to master the tricker stuff, like hair and skin. Best of all, she does it in just 112 pages. This is another title that is helping to bring art theory into the 21st century. 

08. Portrait pencils

These shades are perfect for portraiture

This 24-piece set of pencils is perfect for portraiture, particularly certain skin and hair tones. It gives rich, creamy, vibrant colours, which are easy to blend, and look smooth on the page. They give a much more professional finish than your average coloured pencil. Not the cheapest, but excellent quality as always from the ever-reliable Prismacolor brand. They don't break easily. And come in a proper tin for safe storage.

09. Toned paper

Toned paper is great for practising light and shadow

Strathmore is one of the leading brands in art supplies – trusted by students, hobbyists, and professionals alike. This toned paper is an immediate way to refresh your portrait work. On white paper, you tone down. With this range of toned paper, you have to shade both down and up, which is great for practising light and shadow. Plus, non-white paper helps with eyestrain.

10. Textile painting

Learn how to create impressive mixed-media landscapes

Textile Landscape Painting encourage you to use paper and paint, fabric and thread, and found objects to create stunning landscapes with added depth. Author Cas Holmes guides you through it step by step – from coming up with ideas in your sketchbook, to stitching and painting them on cloth, and even completing these projects digitally. The book doesn't just focus on pastoral scenes either. It also looks at urban environments.

Read more:

  • Create a self-portrait with just 4 colours
  • 10 tips for sketching moving subjects
  • 20 phenomenally realistic pencil drawings

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26 top movie title sequences

Movie title sequences set the tone, atmosphere and characters of a film for the audience. The likes of Saul Bass and Kyle Cooper have set the highest of movie title standards and as you'll see from this list, many graphic designers have clearly been influenced by them, while creating a new breed of iconic and culturally relevant movie title sequences of their own.

  • 16 most imaginative movie wallpapers
  • Are movie posters in a design crisis?

Here – in no particular order – we pick some of the best movie title sequences ever created and professional designers tell us why they work.

01. Anne with an E

  • Studio: Imaginary Forces
  • Sequence Designer: Alan Williams
  • Year of release: 2017

Alan Williams worked as creative director on the title sequence for Anne with an E, a TV show based on the novel Anne of Green Gables about an imaginative girl who loves to immerse herself in nature. For this sequence Williams sought to bring the natural texture of real paintings into the 3D space.

“Looking outside the standard pool of Photoshop artists in NYC, we wanted to find an authentic, handpainted style that would speak to the humanity of this character,” says Williams. The work of artist Brad Kunkle was selected for its depth and realism and also its use of gold and silver leaf, which creates interesting reflections.

“We were always trying to find a balance between retaining the beauty of Brad’s artwork and introducing dimensionality, moving reflections and dynamic lighting through CG,” Williams tells us. Brad Kunkle created additional paintings especially for the sequence and also served as art director, helping the team to ensure that his style was preserved.

“Our CG artist used Cinema 4D and Maya to sculpt geometry that matched the contours of the objects in Brad’s work. Once modelled, we then projected these painted elements onto them. There was a bit of digital painting needed to fill in portions of the paintings due to the addition of camera movement,” Williams explains.

“It was our CG teams’ ability to practise restraint that I am most proud of. Yes, we could have had the camera move more dynamically throughout each scene – and we tried – but very quickly Brad’s perfectly composed scenes felt off, fighting against the overall authenticity and cohesiveness of the piece. We even rigged and animated our Anne character but found it no longer read as a painting, feeling digital and uncanny.”

The result of this restraint, plus the presence of Brad Kunkle as art director, is a 3D sequence with beautiful movement and light that preserves the natural feel of the original works.

02. Jessica Jones

  • Studio: Imaginary Forces
  • Sequence Designer: Arisu Kashiwagi
  • Year of release: 2015

Director and motion graphics designer Arisu Kashiwagi was lead designer on the title sequence for Marvel’s Jessica Jones, which, like the Anne with an E titles, uses paintings brought into the 3D space to convey something of the essence of the show’s protagonist.

For the initial concept design, Arisu and the team at Imaginary Forces sought to depict the nature of Jessica’s work as a private detective, sneaking around and peeping through the windows of Hell’s Kitchen. “A lot of the compositions are designed to carry a voyeuristic tone,” she tells us. “The vignettes would be blocked by some object in the foreground or enclosed inside a door or window. So you never saw the scene in full; it was always a partial view surrounded by a sea of black negative space.”

Jessica Jones is a dark story of a human psyche damaged by trauma and abuse – Jessica has PTSD and drinks heavily – so the team looked for ways to hint at the vulnerable aspects of her character.

“We asked ourselves, what does PTSD look like? How would the world look through her point of view? From there, I explored a direction where layers of paint were smeared across various vignettes in Hell’s Kitchen. Paint became the driving visual metaphor for Jessica Jones’ blurred visions, and acted as a transitional element between the scenes. Incorporating negative space was intentional – it symbolised pockets of her blackout.”

03. Black Sails

  • Studio: Imaginary Forces
  • Sequence Designer: Karin Fong and Michelle Dougherty
  • Year of release: 2014

Karin Fong sees the Black Sails titles as a milestone in terms of the capabilities of CG tools. “So many people thought we shot that sequence, which was extremely flattering,” she says.

“When we first concepted it we drew these elaborate baroque statues and we considered getting craftspeople to make them, or printing them with a 3D printer and shooting them. But we worked with an amazing team of lighting and modellers and were able to get those details just right in CG, which I don’t think even a decade ago would have been as realistic or feasible as it was for us just a few years ago.”

04. Counterpart

  • Studio: Imaginary Forces
  • Sequence Designer: Karin Fong and Michelle Dougherty
  • Year of release: 2018

Recently, Fong directed the title sequence for the new Starz show Counterpart, a science fiction espionage thriller in which a UN bureaucrat discovers his agency is guarding a crossing point to a parallel dimension.

Fong tells us that it was important to the show’s creators that, despite the sci-fi themes, the sequence felt grounded in reality, so it was important to capture the essence of the real-world setting – which was a mundane government office in Berlin. Once again, bringing natural textures into the 3D space was the key to creating a sense of authenticity, so Fong and her team photographed the set.

“I love being able to take what is photographic – textures and real things from the analogue world – and merge it with the digital world,” says Fong. “We were able to shoot textures – the wood, the brass, the concrete – that sort of typify that Eastern European style bureaucracy, and bring them into the CG environments we were building that were more metaphorical.”

The sequence brings natural textures as well as motifs from East German architecture into a surreal space in which figures move past each other on different planes, perhaps interacting, perhaps not.

“[We had] the production designer from Mad Men so every detail of colour and texture was considered on the set,” she tells us. “To be able to bring that in and work with those same very tactile things within CG was amazing. Our lead modeller and animator Jake Ferguson was able to concept up spaces with different materials and lighting quickly, and in a way that was very fluid – that’s getting better and better all the time.”

05. Deadpool

  • Studio: 20th Century Fox
  • Sequence Designer: Blur Studio
  • Year of release: 2016

The opening sequence to Marvel's 2016 super-anti-hero blockbuster does a first-rate job of subverting the traditional action movie tropes, replacing the standard credits with a sequence of all the clichéd casting decisions that we've come to expect. 

It's such a tonic to see the cast described in terms such as 'God's perfect idiot', ' A hot chick', 'A British villain' and 'A gratuitous cameo', not to mention the director summed up as 'An overpaid tool', that you might miss the glorious detail in the main business of the title sequence: a leisurely 3D pan through a frozen moment in time, gradually revealing an epic, overblown car crash.

06. The Pink Panther

  • Studio: Mirisch Company/United Artists
  • Sequence Designer: DePatie-Freleng Enterprises
  • Year of release: 1963

Blake Edwards' 1963 comedy The Pink Panther is a generally uninspired crime caper that's redeemed by two things: Peter Sellers' relentlessly funny performance as Inspector Clouseau, and its spectacular title sequence that marries Henry Mancini's instantly recognisabletheme tune to animation by the legendary Friz Freleng. 

The creator of iconic cartoon characters such as Yosemite Sam, Speed Gonzales and Sylvester and Tweety, Freleng produced an inspired cartoon short for The Pink Panther, turning the film's titular diamond into an actual pink panther who proved so popular that he swiftly became the star of his own long-running series of cartoons, as well as featuring in the titles of nearly all of the Pink Panther movie sequels.

07. Guardians of the Galaxy Vol. 2

  • Studio: 20th Century Fox
  • Sequence Designer: Framestore
  • Year of release: 2017

The 2017 sequel to Marvel's Guardians of the Galaxy kicks off with an epic title sequence that cleverly combines 11 different visual effect shots into a single tracking shot. And while in the normal course of things we'd be concentrating on the pitched battle between the the Guardians and a massive tentacled beast, the title sequence neatly focuses instead on Baby Groot dancing to ELO's 'Mr Blue Sky', virtually oblivious to the mayhem unfolding around him. It's joyful, explosive stuff that sets the tone for the rest of the movie perfectly.

08. Vertigo

  • Studio: Paramount Pictures
  • Sequence Designer: Saul Bass
  • Year of release: 1958

“Alfred Hitchcock may have been the master of suspense, but Saul Bass was undoubtedly the master of suspenseful title sequences,” says freelance graphic designer and illustrator Joe Stone.

“Everything from the shifty eyes, melodramatic music to the swooping typography give a sense of unease, culminating in the shifting, spiralling shapes and patterns that twist in and out of Kim Novak’s pupils. Still effective and tense more than 50 years later, this is one of the most iconic title sequences committed to film.”

09. JCVD

  • Studio: Gaumont
  • Sequence Designer: Gaumont
  • Year of release: 2008

“In 2008 Jean-Claude Van Damme was a laughing stock,” comments Erskine Design designer Tim Maggs. “He hadn’t had a hit film since 1994’s ‘Time Cop’ and since then had produced a stream of straight-to-video garbage. If anyone was going to take this film seriously, the title sequence for JCVD had to take on the unenviable task of restoring his pride and possibly throw in a laugh or too at the same time.

“A three and a half minute one-take non-stop action-packed choreography whirlwind awaits. This insane crescendo of aggression building to Van Damme’s escape – only for the scene to be ruined by a clumsy extra at the last moment – and you to realise that this was all a deceitful ruse.

“The accompanying military font and contrasting backing soul track ‘Hard Times’ play right into the scene’s hands, pushing you further into your initial presumption that this is just another Van Damme trash fest.”

10. Batman

  • Studio: Warner Bros.
  • Sequence Designer: Richard Morrison
  • Year of release: 1989

“This was one of the first films I ever watched at the cinema, and I can clearly remember the impact it had on the unnerved audience,” says Autodesk 3D solutions engineer Jamie Gwilliam. “We are confronted by distinctive yellow text on black/blue tones, which echo the bold bat-wing logo. We are then left for two and a half minutes, unsure of what we’re witnessing. Is it Gotham City? Is it the bat-cave?

“The slow camera pace symbolises the measured sweeping motion of a bat soaring over its prey, accompanied by intense and evocative audio. We are flung into the film’s dark tones, which we then witness for the remainder of the 1989 cult-classic.

“We’re confronted by bold graphics, which complement the narrative, whilst ensuring we proudly focus on the movie crew’s talents, seamlessly building the audiences suspense.”

11. Star Wars

  • Studio: Lucasfilm & 20th Century Fox
  • Sequence Designer: Dennis Muren
  • Year of release: 1977

“The infamous ‘crawl’ has by now become an unmistakable part of contemporary pop culture, and has been praised, analysed and parodied in equal measure,” says graphic designer Tom Muller. Still, 35 years on, the brutal simplicity of the titles haven’t lost any impact, especially coupled with the equally revered John Williams score.

“The perfect timing of the hard cut between ‘A long time ago in a galaxy far, far away…’ and the bombastic reveal of the title followed by the ‘story so far’ synopsis crawling over the screen (a nice homage to old pulp serials) make no qualms about the fact you’re about to see something of epic proportions.”

12. Mission Impossible: Ghost Protocol

  • Studio: Paramount
  • Sequence Designer: Kyle Cooper
  • Year of release: 2011

Graphic designer Andrew Kelsall says: “The great thing about the sequence – apart from only starting a full 10 minutes into the feature – is the explosive start when a fuse is lit as the music begins. This fuse is subsequently featured throughout the entire sequence and ties the whole thing together, with the camera following it wherever it goes.

“With burning circuit boards, skyscrapers with graphically-overlaid blueprints, an underwater shot, bullets, missiles and fast cars, the viewer tends to miss the fact that some of the movie ending (such as the circular car park) is featured in these opening credits! Overall, a captivating and enthralling sequence.”

13. Enter the Void

  • Studio: Fidélité Films
  • Sequence Designer: Tom Kan
  • Year of release: 2009

An onslaught of typographic design, Tom Kan’s opening title sequence for Gaspar Noé’s Enter the Void is certainly not for the faint-hearted.

The typographical choices were picked to depict each team member’s personality and style throughout the film and is often described as a homage to their hard work throughout the filming process. The finishing touch of LFO’s ‘Freak’ perfectly sets the tone for the rest of the movie.

14. Scott Pilgrim vs. the World

  • Studio: Universal Pictures
  • Sequence Designer: Richard Kenworthy
  • Year of release: 2010

“I felt like Knives Chau when I first saw this sequence,” designer Joe Stone comments. “The hyper-kinetic, multi-coloured onslaught of text and imagery, soundtracked by Beck’s incredible interpretation of Sex Bom-omb, was just the perfect way to start the film.

“The references to each character played by the actor whose name is displayed is such a brilliant touch and offers tantalising hints at things to come. Everything about it matches the stylised comic-book world of the movie so well, which gets the film off to a great start.”

15. Lord of the Rings

  • Studio: Miramax Films
  • Sequence Designer:
  • Year of release: 1978

Artist and musician Daryl Waller says: “This was released the year that I was born. My Dad taped it onto VHS from the TV in the 80’s. It thrilled and terrified me in equal measure. The opening sequence is a mixture of live action in silhouette and animation in black deep red.

“A voice tells the story of the ring so far. This film has haunted me over the years, the way it looks, the music, the creepy atmosphere of it. Later on at college I studied NC Wyeth, who influenced Bakshi; and I made some work directly influenced by both.”

16. Se7en

  • Studio: New Line Cinema
  • Sequence Designer: Kyle Cooper
  • Year of release: 1995

“I admit that this one has become almost ‘required viewing’ if you ever discuss opening titles, and rightly so,” Tom Muller comments.

“The maniacal amount of detail that went into the title sequence (with a vast amount of props created just for giving the audience a few glimpses into John Doe’s deranged mind), coupled with the remixed NIN track ‘Closer’, make you shift uncomfortably in your seat, anxious for what’s to be unleashed, and in one fell swoop it made title design cool and relevant again.”

17. Catch Me If You Can

  • Studio: Dreamworks
  • Sequence Designer: Kuntzel and Deygas
  • Year of release: 2002

“The first movie title scene that came to mind for me was Catch Me If You Can, which by its simple illustrative nature is highly memorable,” says graphic designer Jacob Cass. “The scenes take you through a sneak peak of the movie which always helps set the mood and the jazzy soundtrack tops it off perfectly.”

18. Touch of Evil

  • Studio: Universal
  • Sequence Designer: Orson Welles
  • Year of release: 1958

VFX artist Paul Franklin says: “The opening shot of Orson Welles’ film Touch of Evil isn’t really a title sequence in the strictest sense, but in it’s tightly choreographed three minutes and 20 seconds it does a masterful job of setting up the tension at the heart of the story.

“From the moment we see an unknown pair of hands literally starting the clock ticking through to the climax of the scene the camera is in constant, restless movement. Despite Venice Beach standing in for Mexico – and Charlton Heston standing in for a Mexican – the image is compellingly authentic, alive with an excited anticipation of what is to come.”

19. Napoleon Dynamite

  • Studio: Fox Searchlights Pictures
  • Sequence Designer: Jared Hess
  • Year of release: 2004

When Napoleon Dynamite was first made, the budget was so tight that the filmmakers didn’t actually have an opening title sequence.

Once the film sold to Foxlight, Jared Hess was able to film the iconic titles that have gone on to influence many a film. Sticking to the film’s organic look, the sequence features an array of objects including burgers, highschool IDs and ready meals. Not bad for a title sequence that was shot just with a 35mm camera and a Kino Flo in the basement of Jared’s close friend and photographer Aaron Ruell.

20. Kiss Kiss Bang Bang

  • Studio: Warner Bros.
  • Sequence Designer: Danny Yount
  • Year of release: 2005

"Stylish and witty, this clever sequence has its tongue planted firmly in its cheek," Joe Stone says. "Borrowing heavily from Saul Bass' iconic style, the wonderful animation employs a bold colour scheme and great typography to playfully poke fun at the film-noir genre while still giving a brief overview of the story and locations the film takes place in. It's a perfect match for the funny and intelligent film."

21. Fight Club

  • Studio: Fox 2000 Pictures
  • Sequence Designer: Kevin Tod Haug & P. Scott Makela
  • Year of release: 1999

3D artist Rob Redman says: “Everybody knows the first rule of Fight Club, but the opening sequence is one of the most memorable from the 90s – so let’s break the rule and talk about it….

“The titles run for a minute and a half and set the scene and tone of the film perfectly. Starting off at the fear centre of the narrator’s brain – the viewer is taken on a rollercoaster ride through a beautifully dark and disturbing ride out to the skull, complete with neuron firing ‘lighting’. Technically the shots were pretty cutting edge at the time. VFX supervisor Kevin Mack led the team from Digital Domain who used ray tracing for depth of field effects.

“The actual neural pathways were plotted using L-systems, which were more usually used for creating trees and natural growth patterns. The feeling of being taken on a ride meant some compromise with the technical accuracy of the biological aspect of the shots (supplied by medical artist Kathryn Jones), but the final result leaves a real sense of a white water journey being taken.

“The overriding impression you are left with is one of slight unsettled anxiety and unease and you’re left in no doubt that you’re about to watch film with themes of darkness and introspection.”

22. Juno

  • Studio: Fox Searchlight Pictures
  • Sequence Designer: Gareth Smith & Jenny Lee
  • Year of release: 2007

Love it or hate it, Juno has become a cult classic since its release back in 2007. The opening titles perfectly set the scene of teenage innocence and instantly depict Ellen Page as the main character.

As she walks through her home town, designers Gareth and Jenny use a mixture of 2D and 3D animation along with hand-drawn illustrations. The song ‘All I Want is You’ by Barry Louis Polisar finishes off the title sequence perfectly, as Ellen Page effortlessly glides into live action.

23. The Shining

  • Studio: Warner Bros.
  • Sequence Designer: Greg McGillivray & Garrett Brown
  • Year of release: 1980

“This stands out as one of the best title sequences ever to me, not to say in particular for the horror/thriller genre,” Tom Muller says. “It’s a deceptively simple and economic approach (like a lot of Kubrick title sequences) that, in a few minutes, proves to be the perfect setup for the film.

“The flyover sequence, combined with Wendy Carlos’ haunting synth score, hammer home the isolation of the characters within the vastness of the landscape. Whilst you’re following the tiny car in an almost sublime landscape, the hints of Indian chanting add to the overall dreadful eeriness of the titles, enhanced by the cold credit sequence which rolls in reverse over the screen. You’re almost relieved when you finally arrive at the Overlook Hotel – but then you still have to discover room 237.”

24. Snatch

WARNING: Explicit content!

  • Studio: Columbia Pictures Corporation
  • Sequence Designer: Stuart Hilton
  • Year of release: 2000

“Snatch begins with an ingenious title sequence,” Tim Maggs comments. “Ignoring the convention of introducing the actors’ names, it focuses instead on characters, thus giving the audience an immediate head start in understanding the complex plot.

“The titles flow seamlessly and quickly, interspersed with gritty, pop-art like freeze-frames. As well as introducing the characters, the title sequence cleverly shows their entwined connections whilst the motif of exchanged monetary objects alludes to a subliminal parallel desire the men all share.”

25. 101 Dalmatians

  • Studio: Walt Disney Productions
  • Sequence Designer: Stephen Frankfurt
  • Year of release: 1961

“Disney title sequences have always had incredible attention to detail – a convention that goes right back to the early days of the animation studio,” Simon Jobling comments. “101 Dalmatians is a prime example of this. The aesthetics of the title sequence are typical of 1961.

“The retro feel of the typography and illustration, the way the score of the soundtrack audibly matches the animation motion – it really engages with the audience. It makes typically boring credits exciting, especially with the mood of the music.”

26. The Girl with the Dragon Tattoo

  • Studio: Columbia Pictures
  • Sequence Designer: Neil Kellerhouse & Blur Studios
  • Year of release: 2011

"Full of hints at story elements and references to the characters, it's easy to be overwhelmed by the sheer amount of imagery presented in this sequence," says Joe Stone.

"From keyboards and phoenixes to blooming flowers and grabbing hands, it creates an abstract map of Lisbeth Salander's mind, all drench in thick black tar. Offset by tasteful and subtle typography and driven by Trent Reznor and Karen O's thumping version of Immigrant Song, it's a dramatic and intense start that sets the dark tone for the rest of the film."

Like this? Read these:

  • The 10 best 3D movies of 2018
  • 15 Cinema 4D tutorials to up your 3D skills
  • 30 top examples of 3D art

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Top 5 HTML Tags to Improve Your SEO

Top 5 HTML tags to improve your SEO

All too often people (more often than not they’re designers) ask, do header tags even matter anymore? I know that it can seem like content is content now, and to a certain extent SEO is secondary. Well, I’m going to have to whole heartedly disagree.

While tagging has lost some of its importance over the years, it’s not just about your search engine rankings. It’s also about proper structure a website, and the benefits that it can have.  Those benefits aren’t just for search engines, but also for readers with disabilities. So let’s take a look at 5 HTML tags that can improve your SEO, but also improve your website as a whole.

Title Tag

Title tags are the the simple tags that you put on your page to do exactly what they say. They tell the search engine and the visitor the title of the page. Seems pretty straight forward, right? Well, in it’s simplest form, yes. But for the purpose of optimizing for SEO, there are a few items to keep in mind.

  1. Does the title tag contain the keyword you’re seeking to get ranked for?
  2. Does the tag contain the correct amount of characters? (Google displays 50-60 depending on screen size)
  3. Is your brand also included?

Example:

Meta Description

There are a lot of people out there that will say that meta descriptions aren’t really important to search engines, they will say they’re important to gaining user click throughs. Well, if history has taught us anything, user click throughs, are important to search engines deciding which pages have the best answer to the question a user asks.

So yes, meta descriptions are important. When you’re writing them a few things to remember:

  1. You can now go up to 320 characters in a meta description, but Google generally shows 160 characters on the screen.
  2. Make sure you have your keyword included in the meta description. If searchers are looking for a specific term or item, it should have that in there.
  3. If you’re a local business ensure your meta has a store location (city) in there.

Example:

Header Tag

You may have also heard them called h1,h2,h3 tags. While in many instances header tags are used as style elements on a page, they also have some SEO value, especially H1 tags. I’ve run into instances where the business hadn’t used an H1, just a larger version of their body tag. It certainly didn’t help their SEO.

A header tag, is like the beginning of a book chapter, it tells you what the rest of the page is going to be about. Like your title and meta descriptions, it’s helpful for your H1 tag to have your keyword in it. If you have subheadings, use an H2 or H3 tag. They carry less value, but won’t confuse a search engine about what the page’s main theme is.

I say use h2 or h3, because sometimes the design doesn’t fit one or the other. In this instance I’ll appease a designer who had a stylistic reason for choosing that font over a search engine.

Example:

Alt Attribute

Alt attributes are descriptions of the photo in your blog. While yes, these have SEO value, their main value is to screen readers for the visually impaired. They tell those readers what the image is and what it contains. To enhance your SEO at the same time, it’s often helpful to use your keyword in the alt text.

Example:

Canonical Tag

If you’re like us and you write a lot of content, often you write about the same subject more than once. But within all of that there’s a cornerstone content piece that you want the readers and the search engines to get to. Internal linking can help this, but to really push content that direction using a canonical tag will let Google know, this is the best piece about this subject.

If you have a content piece that is ranking well, you don’t want to cannibalize it with similar or even identical content that you’ve written afterward. Instead, using this tag will tell the bots that this is the content you’re really looking for.

Example:

Conclusion

Tagging your pages properly, especially in WordPress, is a pretty simple way to help your pages rank better. While it’s not a silver bullet in terms of SEO, it’s another tool in your bag to make sure that your website gets found by the visitors you want, for the subject that you want them to find you for.

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