Tag: search engine optimization

Tips to Help Improve Your Social Media Marketing

Tips to Help Improve Your Social Media Marketing

When social media first emerged on the scene, it was underestimated by many brands. It’s not ’til now we’re seeing more and more business owners creating a presence on these platforms. The ones who jumped aboard early on are reaping the benefits now, especially if they had the assistance from social media marketing companies.

If you’re a new business or one that has yet to try out social media marketing, then you should consider hiring professional services. You can also use the following tips to guide you along your path to building a strong brand on social platforms that are right for you.

Try One Platform at a Time

There are various social media sites you can add to your online marketing tool kit, but you don’t want to do it all at once. You need to focus on one or two platforms at a time, particularly those that have a large amount of your followers. The idea is to hone your skills on the first set of platforms before venturing off to others.

Focus Just as Much On Social Engagement

Too much focus is given on creating posts and content, and not enough on engaging with followers. There should be a nice balance between sharing content and socializing. Don’t treat this new found outlet as a platform for advertising. It’s a social environment, so use this to show you’re human. People love that stuff.

Create a Schedule for Your Content

Consistency is key if you want to keep your followers engaged with your brand. Creating a schedule can help organize your topics and publishing time, so you don’t dry out. Social media marketing companies can help develop a content calendar for your accounts. These services can also be used to carry out the plan, so you can focus on operating your business.

Track Everything

It’s highly important to keep track of every aspect of your social media marketing. This will determine when something is wrong, what’s wrong and what needs to be improved. These can be very telling of your marketing strategy and whether it needs tweaking. Social media agencies have tracking and analytics tools they can use to keep watch of your campaigns.

At the end of the day, you need to know when it’s time to delegate this task to someone else. If you can’t handle or lack the knowledge of executing a successful social media marketing campaign, then you need to find a replacement. Your best bet is to go with a professional services provider.

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The Biggest Social Media Changes in 2018

The Biggest Social Media Changes in 2018

As the year 2018 has started it makes sense that in this new year what could be the biggest social media changes that can be expected.

Typically, the world of social media has witnessed a continuous growth in technology and innovation. Every day some new innovations are seen, or new announcements are heard.

So, let’s discuss the prospective trends that can follow in this year and ways in which the social media managers can plan for these changes.

1.Continuous growth in the Live video content.

Recently Facebook announced some changes to its News Feed algorithm that will change itself based on the type of content users that shifting from the user’s friends and families to the type of content or pages which the user’s followers. This further implies that it is going to initiate an intensive discussion among the users as they share a content in their own private network.

2. Messaging apps will be an important mode of communication.

Today there are various messaging apps like WhatsApp, Facebook Messenger, WeChat etc. Almost 4 billion people use these kinds of messaging Apps to communicate with the each other. These kinds of Apps provide a much faster and easier way to contact people. In fact, using messaging for customer service is more far more scale and lesser to cost especially for businesses and customer services.

3. Virtual reality on the rise of better marketing experiences.

In the era of Artificial Intelligence Virtual Reality is making the headlines. With its unique features, it creates a memorable experience unlike other mediums in the field of marketing. In fact, due to this brand are instantly acknowledging its value.

4. Voice search and AI will be the game changer

As the development continues the voice-powered devices which are quick in responding to the verbal commands are heavily dependent on Artificial Intelligence. As we can see in the market that some voice controlled for personal help are being built into a few devices that we use such as smart speakers, TVs etc.

The other innovation where Artificial Intelligence plays an important role is in autonomous vehicle technology continues to progress. Based on this technology, it is apparent that voice activation will be certainly used for the self-driving cars too. As these kinds of vehicles will be equipped with voice-powered capabilities that will allow the drivers to execute other functions like making phone calls without taking your hands away from the steering.

5. A boom in Live Streaming

There will be an outgrowth of Live streaming and we are going to see a lot more to it. The presence of Live Streaming will increase as it works. For instance, through this technology, we get an upgrade in the phones every day.

6. Online Hangouts will be the order of the Day

The online hangouts are trending fast with the Generation Z which believes in more of socializing and partying. In fact, Online Hangouts goes hand in hand with the VR.

7. Influencer Marketing will be at the Focal point in the Social Media Engagement

The influence of marketing is a Big business with a billion-dollar riding on it. In fact, there are many people mint money up to 6 figures through influencer marketing.

It has a huge impact on the millennials in making their career choices and kind of choices they make in everyday life such as the kinds of products they want to buy.

8. Making stories with Instagram

From a marketing standpoint, the Instagram stories will have a lot of relevance as compared to another marketing platform. There is a flood of Instagram stories which accounts for almost 10,000 followers.

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The Power Behind Social Media

The Power Behind Social Media

Persuasion is a big part of what I do and I sell a lot using social media. Everyone talks about how social media is not the place for selling. The interaction and relating to your customers is important. I look at social media no different than I do a radio or television commercial. Those forms sometimes are not interesting at all.

What I find interesting is that you have to make a distinction between interacting with your clients and selling. The best sales people in the world all interact with their clients in someway shape or form. They give out valuable information and something that is useful. Most people have problems and the interaction can lead to solutions.

If you use social media to shout at people telling them to buy, buy, buy or get their attention in other shouting ways your customers can turn on you very quickly. That's were people make their mistakes.

Social media is a wonderful tool that can be used to enhance your selling. It can highly influence people to go one way or the next. You do not want to scream at people, interrupt them, spam them and stuff like that. Using stuff like I just mentioned will have your customers turning on you quickly.

For me to launch a product successfully, I have a process that I go through. First I'll do x amount of one kind of tweeting and x amount of another kind of posting. Then I'll make sure I have it on my blog. When people interact with you, you see where the interest lies.

I like to use a combination of two different types of approach. I have a certain way I create videos. When I use certain programs; they have ways of letting you know which videos are the ones that are well liked. If they go to a URL that I tell them about in the video, I can see what kind of traffic I am getting from that video.

The things I am doing allow me to be very targeted in what I am doing. I have a certain way I like to tweet all the time; I update my blog on a regular basis and interact with my friends on other social networks. Those things all work. I also do pre-teleseminars. Everything has it usage and I use it very well.

When people talk to me, I talk back to them. I sometimes get into a conversation with some of them as well. It all tells me how interesting I am being to my clients. I also encourage them to tell their friends about what I am doing. If you do social media the right way, it will give you a good return on your time.

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How To Build Your List - Using Social Media

How To Build Your List – Using Social Media

When you begin the process of learning how to build your list, there is one thing that you might miss that will make the difference between success and failure. You have to be authentic and real to the people to whom you're marketing or else you will never gain a large-scale audience. Using the various social media avenues, such as Facebook, Twitter, and YouTube, will allow you to truly take advantage of this key when learning properly how to build your list.

Why Do I Need To Be Authentic?

When you're studying the different methods of how to build a list using social media, stop and think about what gets your attention for a moment. Do you pay attention to the obvious advertisements in your Twitter feed or on your Facebook wall, or do you stop and look at the things from the real people who provide more authentic posts for you to read? If you see a short Tweet that says "Hey look at this miracle foot cream for $ 5.99 !!" Are you really going to give it a second thought? You probably will not even finish reading it before going on to the next Tweet. On the other hand, if you see a message on your Facebook wall talking about a problem a person had and then offering a solution that does not read like an advertisement, you'd be more likely to click it and read what it said. That's authenticity.

So Why Am I Using Social Media?

It makes no difference if you're learning how to build your list or how to do Advanced Calculus, you want to find the simplest option and go with it. In online marketing, Social Media is the essence of simplicity because it allows you to just be yourself. It is very, very easy for most people to spot a fake. If you are trying to be someone else, you will not come across as being as authentic as you could be if you were trying to be yourself instead. Do not look at each individual as a sale or a customer; instead, look at each person as someone who needs help and you are the person who can provide that help. This is the secret to any type of sales and is essential when learning how to build your list.

How to Build Your List: Build It & They Will Come

Whether you're building a baseball field or learning how to build a list, you also have to learn how to build relationships as well. Think about the people you meet in the real world. You can not just walk up to them and take their money! You have to get to know them, converse with them, and offer them something in exchange for their money, time, or email address. List building is no different. Take the time to read their comments and reply back to them. Use their name in the correspondence. Make whatever you are offering something of extreme value that keeps them coming back for more and more.

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Avoid These 6 SEO Myths at All Costs

Avoid These 6 SEO Myths at All Costs

You have probably heard them all before. SEO is just a matter of doing this and tweaking that. Well, there is a little bit more to doing it right. Avoid these 6 SEO myths at all costs and you will be on the right track.

1. SEO is easy.

Maybe for the pros who do it every single day, all day long. Even then, there's a learning curve and to keep up with the curve, the learning must always continue. That said, search optimization is not necessarily a hard thing-it just requires experience, applied knowledge, and the time to make it all happen.

2. SEO is built in to my theme.

Do not believe it. While many website themes advertise their "SEO-friendship," all this really means is that they are ready to be SEO optimized. Without taking an all-inclusive approach of optimizing the complete finished site (with all content), it's impossible to really optimize in any way. Optimizing the site code is one thing, but optimizing the entire package is another ballgame altogether. Plus, this is another good reason to avoid using theme or template-based sites.

3. SEO is just a matter of Meta-tags.

Not so. Meta-tags are relevant and do play an important role in a site's overall SEO-factor, but it's just one small small piece of the overall pie, so to speak. In 1998, optimizing Meta-tags only was a great way to get ranked highly. In 2010, it's really just an incidental factor.

4. SEO requires me to get hundreds of incoming links.

Maybe, maybe not. Having just a couple really really great backlinks is usually better than having dozens of irrelevant, low quality incoming links. The key to liking and SEO is to maintain a balanced link profile that aims for all kinds of links with all kinds of anchor text. Links need to be natural.

5. SEO is simply a matter of producing lots of content.

Having more content certainly helps … when it's well-planned and brings something of value to the visitors. But just adding lots of filler content in hopes of boosting search engine rankings is really not a very wise strategy.

6. SEO means I need to use an artificial high keyword density in my website copy.

Do not force keyword density in articles. While representing your targeted keyword phrases solidly in your copy is a good thing, there's also a fine line where being helpful crosses over to being spammy. Never focus primarily on a percentage, number, or keyword density-aim first to create really high-quality content that'll be appreciated by your visitors.

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How to Use Twitter As a Marketing Tool

How to Use Twitter As a Marketing Tool

Twitter is one of the social media. It is pretty much a blog combined with a chat room, so, basically, it allows you a platform to get your ideas out before a group of people in real time.

Before we get into the meat of my article, I want so share something amusing that happened as I was writing it: As I was dictating the title of my article, my dictation software spat out this sentence instead: "how to use torture as a marketing tool "

Back on topic: It might be helpful to briefly discuss how Twitter works: It is sort of like a walkie talkie in that only only people who have switched on to your channel (by following you) can receive your messages. In the same way, you will only receive messages from those people whose channel you have switched on (by following them.)

So, the first order of business, after you join, is to start adding people to your followers list. You will then be switched into their channel and be able to receive their messages.

Who should you follow? Anyone who is interested in your niche. So if you are promoting a make money offer, you should follow people who are interested in making money. If you are promoting a dog training book or technique, then people interested in dogs would be appropriate. Use the "find people" tool at the top right of your screen when you are logged into your Twitter account and type in keywords related to your niche. You will then pull up a list of Twitter accounts tagged with those keywords. Pick one or two accounts as a "base" account out of that list and start following people who are following that account.

I should insert a word of caution here: Twitter does not have a follower limit: you may follow no more than 2000 at a time until 2000 or more people are following you. After that point, you may follow an additional number of people no greater than 110% of the number of people following you.

Correspondingly, you should be careful about which you follow. Do not feel the need to follow someone just because they're following you. You want followers who will actually read your tweets, and are not just following you to increase their follow count.

Once people start following you, you will be able to send them messages. What should you "tweet" about? Well there's no hard and fast rule here, other than you should always aim to send no more than one promotional message for every three messages that you send out. The reason for this is that you want to give your followers a reason to keep following you, and constant promotional messages (like one after the other, all day long) is probably the fastest way to get "unfollowed" really quickly.

If used judiciously, Twitter can be a great marketing resource. You can use it to build a list of followers highly interested in what you have to say. That, in Internet marketing terms, is like having money in the bank.

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Social Networking and Its Impact

Social Networking and Its Impact

Online communities have been around for quite a while now, becoming a popular trend in the middle of the nineties. They exist to bring people together in the form of a certain type of social networking. They have become quite prominent in recent times over the Internet, and almost everyone who is familiar with the Internet is aware of the presence of Facebook and MySpace.

Social networking is not just about meeting people on the Internet. It is also about keeping in contact with friends and tracking down old work collections and classmates that you may have lost contact with over the years. Although originally particularly popular among young people, social networking of one form or another is used by a huge number of the population, regardless of the age, social background or experience of the Internet.

Generally, anyone who uses a popular social networking website will create a profile with some information about themselves and attach some pictures to it if they wish. Profiles can usually be viewed by your mutual friends who you choose to keep in contact with. Therefore, anyone who sees your profile, does so with your consent.

There also chat channels on offer and a number of groups on different subjects where people can get together and meet others of like mind. People tend to invite each other to join their friends list and when this happens, both parties will be able to see each other's profiles and updates and keep in touch with what the other is doing.

Unfortunately, there has been a significant amount of misuse in recent times of various social networking sites. For example, some people have impersonated others and caused a great deal of problems and breaches in personal privacy. Partly because of this and other factors, there are many who are very concerned about the safety of children using social networking sites.

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A New Horizon For Internet Marketing Through Automation

A New Horizon For Internet Marketing Through Automation

Learning internet marketing and building an online business is definitely a big challenge. There is so much to learn. So much that sometimes it makes you want to give up. You need to learn how to make a landing page, build a website, learn about auto-responders, building a blog, and the list goes on. It can really become overwhelming. But that is about to end. Why? Read on and you will find out the future of internet marketing.

The True Source of Success

It is important to learn all facets of building a webpage and a blog (plus the other things mentioned above) but the true source of success depends primarily on driving traffic to your website. And there are many ways of doing this but all require many hours of your time. And of course time is money.

Paid Traffic

Paid traffic is the fastest way of driving traffic to your website. You can setup a campaign now and in 15 minutes have visitors to your site. Google, Yahoo, and MSN are the major networks that provide this type of service. But there are problems with this method. Like everything there is a learning process. You need to learn how to research your keywords, setup a campaign, separate those keywords into ad groups, set the correct geographic location for your campaign and much more. If you do these steps incorrectly you can really lose a lot of money.

Free Traffic

Free traffic is also a proven and effective method to drive traffic. The fact that you are reading this article is enough proof of that. Article marketing is a very effective method to drive traffic to your sight. Other free methods include blogging, web 2.o methods such as Face book and Twitter, posting information in forums about your niche are some free methods.

The problem with this method is that it actually takes many hours of work, dedication and above all patience. Tell me about it! It is definitely not as fast as the paid methods but in the long run much more profitable. And is a good source of passive income. But as mentioned above time is money.

Automation is the thing of the future

Your desire to become and internet marketer was not so that you can be enslaved in front of your computer 24 hours a day. That is why many of the great names in internet marketing are developing tools that automate the whole process of bringing clients to your site. Automation is the key to internet marketing of the future. And let me tell you, this is not too far off. There are gurus out there that are already doing this without anyone knowing it. And it is becoming available to everyone as we speak.

The future is here!

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Expert Interviews For Extra Traffic

Expert Interviews For Extra Traffic

As most internet marketers are looking for viable tools to add to the enhancement of their business forays the expert interview tool can be useful because of its easy accessibility.

Also the freedom element is certainly a welcome change from other more restrictive tools. Being able to design and feature material that is both flamboyant and unorthodox creates the interest from viewers and others alike. Being a good and accessible tool for promotions and education is also the basis for its popularity.

Exposure is probably the foremost reason this method is chosen and it is effective in being able to achieve this without the need for expert engagement.

While some may consider the professional as an inappropriate tool to be used for marketing purposes there are also those that attest to its functionality and effectiveness.

From a sincerity point of view the professional people tool has the more personal reaching element that can be noted as quite engaging and this of course is a very important feature when trying to use it in the business sense. Also this tool allows for the direct and immediate reaction on the part of the individual privy to the expert interview style.

Benefiting from the free download feature is probably the most attractive incentive for making use of this tool. There are no restriction tagged to the download nor are there any pre requirements that need to be met before being able to access the expert interview material.

Another benefit would be that there is no restriction as to the schedules for accessing and using or viewing the expert interview segments.

This is ideal for those busy concentrating on other more pressing matters or simply not interested in viewing the feeds at the moment they are launched.

Being able to design and have creative control over the expert interview content is definitely another benefit when it comes to freedom of ideas and promotional features within the segment.

Making the content outrageously interesting or simply plainly intellectual gives the individual a sense of control and achievement.

If designed well it has another benefit of being used as a great promotional marketing tool and also as a good educational tool.

The audio and video feature is also another benefit when it comes to reaching the younger audience. Proven to being more effective in engaging the attention of the younger audience the expert interview has been able to benefit its users consistently and successfully.

Using the expert interview tool for enhancing the business possibilities effectively the individual must be aware that reaching the customer at different varying levels is the goal.

Filling the customer funnel, path or interest basically consists of three major parts which are pre purchase, purchase and post purchase. Thus choosing the expert interview tool would effectively be able to address all three aspects adequately.

The effectiveness of any marketing campaign is to stay away from any tool that claims to cater to and suits everyone’s needs in one package. However an expert interview can actually make this claim without any adverse repercussions.

The sincerity and integrity of the style and content can be designed to suits or cater to any section of different target audiences effectively and quickly.

The perceived transparency and authenticity of the expert interview tool further contributes to the effectiveness of reaching the target audience and perhaps maybe even those who are not directly interested or connected to the content, product, or service.

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