Tag: Digital

Take your digital art to new heights with ImagineFX

Professional artists share how 3D software can take your digital art to the next level in ImagineFX 162 – on sale now!

Acting as a medium in itself or as a framework for other tools, 3D software have a range of creative possibilities. With concept and games artists possibly best suited to benefiting from 3D software, we talk to 5518 Studios to hear how they incorporated the tools into their workflow. Meanwhile in our in depth workshop we learn from Adam Dewhirst how to quickly work up a 3D concpet using ZBrush and Photoshop.

Buy issue 162 of ImagineFX here

Elsewhere in issue 162 we hear from Ara Kermanikian how to model a sci-fi composition model ready to be painted over. It's not all 3D fun though, as there are plenty of traditional art workshops to enjoy, including Nicolas Delort's pen tutorial which explores how to draw an iconic fantasy encounter. Topped off with all the latest news, reviews and reader art in our FXPose, you won't want to miss ImagineFX issue 162.

Check out what's in store by taking a look over the lead features, below.

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Add a new dimension

Learn why you need to add 3D to your skill set

Is 3D software the shortcut to a creative career? Or does it depend on which route you decide to take your art? We talk to artists who use 3D software in a variety of ways to find out how artists can benefit by adding technical wizardry to their artistic tool belt.

Artist portfolio: Pablo Carpio

Pablo Carpio went from having no job to working for Disney

When it comes to carving out a career as an artist, there can be moments when you have to take a leap into the unknown. That's just what happened to Pablo Carpio as he found himself with no job, no leads, but a lot of ambition. We talk to the artist to hear how he made it and ended up working on AAA games.

Find your motivation

Get out of your creative slump with these tips

An artistic funk can strike anyone at any level of their career. To help you out of your creative doldrums, Mel Milton is on hand to share his tried and tested motivational tips. Tackling everything from goals and challenges to dreaming big, this advice is sure to give your creativity a kick start.

VR sculpting workshop

Technology has finally caught up with VR

Artists with their finger on the pulse will be all too aware that the industry seems to be going through something of a VR renaissance. Thanks to easier access to powerful computers, more and more artists now have the chance to harness the possibilities of the VR medium. Glen Southern shows you how to sculpt a character for VR with this workshop.

Master watercolour basics

Tame the tricky medium with these tips

Thanks to its habit of running away with itself, watercolours have a bit of a reputation with artists. Kelly McKernan argues that this protean nature is something to be celebrated as she walks us through the basics of watercolour in this new core skills series.

ImagineFX is the world's best-selling magazine for digital artists – packed with workshops and interviews with fantasy and sci-fi artists, plus must-have kit reviews.

Related articles:

  • 30 top examples of 3D art
  • New Illustrator plugin lets 2D designers easily work in 3D
  • Bring 3D tools into your 2D art

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How to improve your digital typography

Moving from print to digital, there's one obvious and important difference to consider when it comes to typography. Unlike with print, in digital design, your type is not going to remain static. 

"Printed type can be tightly controlled, with the outcome exactly as the designer intended," says Jack Statham, mid-weight designer at Ragged Edge. "But typography on-screen may be rendered with varying levels of detail for different users, depending on their device."

That doesn't mean typography loses its importance, though; quite the reverse. "In recent years, web and app design has rid itself of superfluous decoration and now gives more space to content, and therefore to text," explains Massimiliano Frangi, senior design director at CBA Italy. "So the choice of a great font is now a key element for the success of a web project."

In recent years, web and app design has rid itself of superfluous decoration

Jack Statham

Nowadays, specialist web fonts are optimised to display as cleanly and consistently as possible across multiple devices and screen resolutions. "Often, typefaces designed for print have ink traps and a high contrast in stroke-width," says Statham. "Typefaces designed for the web usually feature more consistent stroke weights, higher x-heights, and more open bowls and counters."

All this means that if your design is going to work, look good, and be legible on multiple devices, screen sizes and orientations, then choosing the right font carefully and displaying it correctly is essential.

Legibility is key

"Just because a typeface is beautiful doesn’t mean it will readable in all sizes," says Martha Lisboa, digital designer at CBA Paris. "So avoid crazy typefaces, condensed styles and letterforms with thin strokes. And be aware that type effects such as shadows or bevels may look great at larger sizes but won’t work on small screens.

"In short, go with something simple and of a standard weight to ensure readability on all devices, especially for long paragraphs of text."

When it comes to typesetting, hierarchy is always important, but it becomes especially so when people are using your interactive design to achieve a goal, says Statham.

"You have a limited area in which to set type and reduced navigation and wayfinding elements," he points out. "So a clear type hierarchy helps a user to quickly find their way around the screen, and acts as a bit of a shorthand for the user to digest the information on screen."

Examples of Fifteen typography

Fifteen’s Nottingham Hospitals website design features a friendly, handwriting style font

Alexandra Lofthouse, senior UX designer at Fifteen, agrees, and reminds us that people don't generally use apps to read massive paragraphs of text. "So text should to be easy to read and digest," she stresses. "This comes down to the tone of voice used throughout the copy, and the typographic style fusing together in an interesting and an engaging way."

And of course, legibility is hugely important in digital. "Especially in long passages of text, the goal is to make typography 'invisible', in that the user is able to pass over a paragraph quickly, without having to focus too hard on each letterform," says Statham.

He advises you "pay attention to paragraph measure; keep them to between 45-75 characters. Provide generous spacing between lines: aim for a minimum line height of 1.5 for body copy. Aim for a slight increase in tracking, to give type room to breathe. And choose a reasonable point size: actual character size varies between fonts, but 16px is a good minimum."

Accessible typography

Colour is also an important consideration when it comes to legibility, he notes. "Backlit screens can increase the contrast between pure black and white, which can be tiring on the eyes, so using a softer black for text or pale grey background can make text more readable. Also there are a few apps, such as Contrast, which we often use to help ensure any colour combinations in a body of text are compliant with current accessibility standards."

Lee Carroll, interaction designer at Seymourpowell, offers similar advice. "Watch out for lack of contrast between text and background colours," he says. "Use the Snook.ca colour contrast checker to ensure the ratio is high enough for a double-A or triple-A standard of accessibility." He also suggests remembering that it might not be the colour alone that needs to change to solve some of these issues, sometimes a thicker weight or bigger text is what’s needed to increase the contrast.

Examples of De Nigris typography

Massimiliano Frangi’s redesign for De Nigris aimed to captivate viewers through its narrative

And all that's just for starters: in 2018, the field is evolving at breakneck pace. "The technology that we use to view type is constantly changing, and so the requirements of type on screen is changing too," says Statham. "Prototypo, for example, has some incredible features in its typefaces which allow you to use one font file for several instances. You might have finer serifs on your headlines than in your captions at smaller sizes, say, or decrease the width of characters on narrower viewports. Browser support is increasing all the time, so we're hoping to utilise this soon."

And staying ahead of this curve also means being on good terms with your more technically minded colleagues, says Dan Bradshaw, design director at TH_NK.

"One of the main differences with digital typography compared with print is that once you’ve designed it, it needs to be built," he points out. "So get friendly with a developer if you're not too familiar with the code side of things, to ensure your designs can be brought to life justas you've laid them out."

This article was originally published in Computer Arts, the world's best-selling design magazine. Buy issue 277 here or subscribe to Computer Arts here.

Related articles:

  • 5 typography trends for 2018
  • 50 top typography tutorials
  • Better web typography in 13 simple steps

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10 amazing podcasts for digital artists

There are many tools available for the digital artist, from graphics tablets to the best software to a whole range of learning resources. However, one tool that is often overlooked is the podcast. While it may seem like an odd choice, podcasts are a great way for artists to get inspired, connect with other artists, and learn more about the visual and creative arts industries. But with so many to choose from, where do you start?

Good news! We've compiled a list of 10 of the best to help get you going. So scan the list, and put one of these on in the background the next time you sit down to create. See if it doesn't help shake some of those cobwebs loose. 

For more info on treats for your ears, take a look at our posts on the best podcasts for graphic designers and for web designers.

01. Chris Oatley Artcast

  • Listen on iTunes
  • Recommended episode: Visual Development Mythbusting :: ArtCast #108

Description: "A Disney character designer answers your questions about concept art, character design for animation, digital painting and illustration."

Chris Oatley's podcast provides valuable information to aspiring artists who want to become professional visual storytellers, or artists already in the business. Each episode, Oatley interviews a professional artist, past guests include Jake Parker and Stan Prokopenko. These talks are both informative and inspirational.

02. Lean Into Art

  • Listen on iTunes
  • Recommended episode: LIA Cast 225 – Creative Monsters of Doubt

Description: "Topics and conversation that explores design thinking, creative communication, visual arts, comics, illustration, creative coding and more."

Hosted by visual storytellers Jerzy Drozd and Rob Stenzinger, the Lean Into Art podcast focuses on the process of good design and living the life of uncertainty as a visual artist. The hosts tackle topics like composition, colour and the best way to communicate ideas visually. This is one of the best podcasts out there, especially if you're a comic book artist or enthusiast. 

03. The Lonely Palette

  • Listen on iTunes
  • Recommended episode: Ep. 16 – Vincent Van Gogh's "Postman Joseph Roulin"

Description: "The podcast that returns art history to the masses, one painting at a time.”

The Lonely Palette podcast is more about traditional art and art history rather than digital design and illustration. Each episode focuses on a different painting, with host Tamar Avishai interviewing unsuspecting gallery visitors in front of it, and then going on to explore everything about the painting, from the artistic movement it comes from to its social context. Listening to the Avishai explain the history behind each painting and its artist immediately (and deeply) connects you with some of the most well-known artists in history.

04. The Collective Podcast

  • Listen on iTunes
  • Recommended episode: Ep. 174 – Marco Nelor

Description: "Weekly episodes of entertaining, informative, honest discussions with creative industry professionals from around the world.”

The Collective Podcast with Ash Throp is a notable choice if you're interested in learning more about the individuals behind the creativity. In each episode, Throp interviews different artists – from creative directors and illustrators to game designers and programmers – about their work, the struggles they face as a creative and how they achieve proper work-life balance.

05. 3 Point Perspective

  • Listen on iTunes
  • Recommended episode: 2. Am I Too Old to Get Started?

Description: "Illustration, how to do it, how to make a living at it, and how to make an impact in the world with your art."

Relatively new to the podcast scene is 3 Point Perspective hosted by Will Terry, Lee White and Jake Parker. All three are professional illustrators and collectively have published over 50 books. Each has also taught art and illustration at US universities.

Every week, Terry, White and Parker tackle a different subject related to art and illustration from three different perspectives. They break down each topic, and answer questions like ‘My art is great, why won't anyone hire me?’ and ‘Am I too old to get started?’

06. The Modern Art Notes Podcast

  • Listen on iTunes
  • Recommended episode: Episode 338: Terry Winters, Stefanie Heckmann

Description: "A weekly, hour-long interview program featuring artists, historians, authors, curators and conservators.”

The Modern Art Notes Podcast, hosted by Tyler Green, is another podcast that is focused more on traditional art rather than digital illustration, but the interviews are fascinating and well worth the listen. In this podcast, Green talks with artists and curators and helps listeners gain historical insight while providing a conversational style that's enjoyable and informative. Pulitzer Prize-winning art critic Sebastian Smee called The MAN Podcast “one of the great archives of the art of our time”. 

07. The Creative Pep Talk Podcast

  • Listen on iTunes
  • Recommended episode: 177 – Are You Sabotaging Yourself?

Description: "Through talks filled with bizarre analogies and Fraggle Rock references, and interviews with top creative professionals, Dr. Pizza is ready to PEP YOU UP!"

The name says it all. The Creative Pep Talk Podcast, hosted by Andy J. Miller (a.k.a Andy J. Pizza), is an excellent podcast if you need a pep talk. This inspirational and motivational podcast breaks down the various processes needed to help you plan out a successful career in the creative arts industry. 

08. Roundabout: Creative Chaos

  • Listen on iTunes
  • Recommended episode: Episode 60 – Aaron Blaise

Description: "Join Tammy Coron and Tim Mitra on an epic journey. Topics include interactive design and development, animation, creative writing, technical writing, gaming, movies, music and zombies. Yes… zombies."

Hosted by me (Tammy Coron) and Tim Mitra, Roundabout: Creative Chaos explores the personal stories behind what drives a person's creativity. You'll hear from different creative individuals from all walks of life about how they got started, where they draw their inspiration, and what keeps them going.

09. 99% Invisible

  • Listen on iTunes
  • Recommended episode: 296- Bijlmer (City of the Future, Part 1)

Description: "Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture."

99% Invisible is a fascinating look at how design and architecture has an impact on how we interact with our environment and the objects within our world. The host, award-winning producer Roman Mars, is a wonderful storyteller and creates a visual image in your brain like no other. This is an especially useful podcast if you're an environment or concept artist.

10. TECHnique

  • Listen on iTunes
  • Recommended episode: Episode 16 – Interactive Narratives

Description: "TECHnique is a podcast where artists talk about how technology is affecting them and their practice. Sam Fry and Richard Adams speak to artists who tell their stories, explain their choices and the lessons that they have learned."

Hosted by Samuel Fry and Richard Adams, the TECHnique podcast interviews artists about their use of technology and how it's impacting their work. They also discuss their creative process and the challenges they face in today's rapidly changing world of visual arts.

Related articles: 

  • How to create an authentic manga comic strip
  • Awaken Akira pays tribute to an animated classic
  • 14 fantasy artists to follow on Instagram

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11 digital artists you need to know about

With digital art, anything is possible. Whether you're still learning how to draw or you're already a digital pro, master your art and you can create anything you can imagine. In this article, we've rounded up some of the best digital artists around. The following artists prove that nothing is off limits with a humble tablet and some decent digital art software.

01. Jeszika Le Vye

Click the icon in the top right to see the full-size image

Jeszika Le Vye describes herself as an “imaginative realist painter”, combining her loves of Classical Realism with a passion for sci-fi and fantasy. Her work explores themes of psychology and philosophy. “In my art, I explore what gives a thing its substance, its soul,” she explains.

  • Get Adobe Creative Cloud

The above painting appeared to Le Vye almost fully realised in her mind, and she began working on it before planning a concept or narrative. “As I painted it, the piercing eyes of the boy kept bringing to mind Peter Pan,” she says. “I imagined this ageless child living away from reality in his own world, kept company by natural wonders and his own shadow.”

02. Kaya Oldaker

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British artist Kaya Oldaker specialises in visual storytelling, and her work is heavily influenced by nature and rural life – along with absurd, almost surrealist fantasy. “I create a lot of extravagant, colourful and weird creature designs for the various stories I am working on,” she explains. 

The painting above shows a character from one such story: The Increasingly Absurd Endeavours of Gretchen Goosander. He’s a young honey dragon named Mumbeltrousse.

03. David Villegas

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David Villegas – better known by his alias Deiv Calviz – is a digital concept artist based in the Philippines. He specialises in hyper-realistic, stylised illustrations. 

Villegas initially studied multimedia arts with a focus on graphic design, but decided to start taking illustration more seriously after being awarded second place in a contest by Blizzard Entertainment. Villegas’ ultimate plan is to create his own worlds and stories.

Dragon Watchers (above) was inspired by Dark Souls and Game of Thrones, and mixes 3D, photobashing and a lot of painting. “I really pushed myself with this – it was a rare chance for me to make something personal at this level of detail,” he says.

04. Lim Chuan Shin

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Lim Chuan Shin is now a successful freelance illustrator and concept artist, and regularly creates fantasy and sci-fi book covers and concept artwork for game companies. However, growing up in Malaysia in the '90s meant art initially wasn’t a career option him. After several years as a pharmaceutical rep, he decided to take the plunge and chase his dreams. “It’s been a tough fight but it’s all been worth it,” he says.

Mech Bay (above) was created using interesting silhouettes in a flat black. Shin changed the tone of the shapes to create the illusion of depth of field.

05. Małgorzata Kmiec

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Małgorzata Kmiec is a freelance artist based in Berlin, who specialises in stylised and colourful portraits. She believes anyone who thinks magic doesn’t exist has never heard of art, and aims to put a bit of magic into all her work.

“I’m often inspired by seasons and nature, and this painting is a tribute to early spring,” she says of Spring Spirit (above). “I wanted to surround my character with warm colours that reflect the spirit of the season.”

06. Alyn Spiller

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Alyn Spiller is a concept artist and illustrator who specialises in environment art. He’s been in the industry for over six years, during which time he has worked with clients such as Cryptozoic Entertainment and Fantasy Flight Games.

He took inspiration from the Northern Lights when creating the colour scheme for his Northern Kingdom painting (above). "The sky lanterns were a late addition – I think they create a nice contrast of warm and cool colours,” he says.

07. Dang My Linh

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Dang My Linh is a Vietnamese concept artist based in the USA. Recently, she has been refining her portrait style. “I focus on observing people around me, the way light hits their face and changes colour,” she says.

She painted the two figures above at the same time, with the aim of creating a series of portraits. "I was keen to use a new style that was different from what I’d done before," she says.

08. Finnian MacManus

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Finnian MacManus' explorations of – among other things – architecture, history, art, design and science fiction all inform his work. Currently working at 20th Century Fox, he has recently contributed to Star Wars: Rogue One, Pacific Rim 2 and Transformers: The Last Knight.

His tips for working as a concept artist in the film industry? "No matter how skilled you are, be humble about your work, always respond well to critique, learn from those around you, and be generous in helping others. Your attitude will go a very long way in this small industry, where you regularly reunite with past colleagues."

09. Alayna Danner

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Alayna Danner (formerly Alayna Lemmer) is a digital artist based in Seattle, Washington, who works mainly on video games, board games and CCGs. 

"My favourite thing to paint is environments," she says. "I love to draw people and characters too, but there is just something about painting wispy clouds and mountains. I am lucky enough to live in the Seattle area, which is surrounded by gorgeous mountains and the Puget Sound, so there is inspiration all around me."

10. Simon Cowell

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No, not that one. Originally hailing from Sydney, Australia, Simon Cowell first explored fantasy art in the original Half-Life’s world editor. Since then he’s tinkered in 3D and traditional art, and is now a freelance concept artist.

"From an early age I was fascinated with creating. As I grew I experimented with many means of creativity, ranging from sculpting and drawing to digital animation and graphic design," Cowell says.

"I’d wanted to make a forest-style monster for a long time," he says of Swamp Thing (above). "I imagined something perhaps created from the woods and foliage, and held together by magic."

11. Ricardo Ow

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Having begun his career as a 3D artist, Ricardo Ow later started to focus on illustration. “It’s the perfect marriage between software and artistry,” he reveals. He is currently based in Vancouver, Canada and has worked on AAA video games, mobile games, concept art, T-shirt designs and illustrations for tabletop game publications.

Ow's Drake painting (above) is a ‘David vs Goliath’ dragon story. "To spice things up and suggest scale, I decided to include a human rider. I imagined a world where humans had tamed a smaller species of dragons to stand a chance against the bigger and more menacing drakes," he explains.

These artists appeared in ImagineFX magazine's FXPose section (subscribe here). To submit your own work for this section, take a look at the guidelines here.

Like this? Read these…

  • Top fantasy artists to follow on Instagram
  • 8 inspiring digital art portfolios and why they work
  • How to draw a dragon: 16 pro tips

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Rise of the Millennial Decision Maker: Why B2B Digital Marketing is Important

Rise of the Millennial Decision Maker: Why B2B digital marketing is important

There ‘s a common misconception that the generation born between 1980 and 2000 all live in their parents basement, live on avocados and toast, and generally are apathetic to work. The reality is that nearly 1/3rd of all in this generation have already started a business, and nearly half want to. That outperforms Baby Boomers by more than 10%.

Additionally, this generation represents about 1/3rd of the population of the US. So as Boomers  retire, the balance of decision making will begin tipping in the direction of millennials. As a B2B marketer understanding this shift, and what it will mean in terms how marketing will change is vital. Luckily, as a company comprised entirely of millennials, it’s easier for us to understand how this looks. So here are a few tips that can help you understand why B2B digital marketing is important to a growing number of millennial decision makers.

They Are the Researchers

In a study by SnapApp and Heinz Marketing, the role in a buying committee that millennials took was that of the researcher. Whether that’s because they were perceived as the most tech savvy, or because they naturally research everything they buy, it’s often the role they have.

So what does this mean for a business? If you want to connect with this audience, you’d best have data and researchable items for these buyers to find. This can include blogs, downloadable sheets, and of course case studies. The more research they can uncover about your business, the more likely they are to buy with you.

They Trust Peer Reviews, Not Salespeople

In B2C consumption companies like Amazon have made a living on using the reviews of other buyers to help in the decision making process. The same is true in the B2B sphere. Millennial buyers tend to use online reviews, and the personal reviews they get from people they know to help them make large decisions

How do you rectify this in your B2B business? Google reviews, social media reviews, and other online review sites can help you create a better level of confidence as buyers research your company. Additionally, on your website it’s important to have trust icons, and testimonials from past clients, to give that extra peace of mind. Using their name and the business they are associated with allows them to do research on your clients, and determine the accuracy of your website.

They Are Data Driven

Part of being the main researcher is the notion that data will be your main focus in your decision making process. Points like peer reviews, customer loyalty, your process, and your outcomes are all data points that these folks will use to make the case that you’re the right vendor.

The goal for you as a business is to make every data point as accessible as possible. Sure, gating this content for your own marketing purposes is perfectly fine. But hiding it until you get a sales person in front of them isn’t going to help your case. Sales can’t be the gate keeper of your information, marketing needs to get out in front of that and provide millennial buyers with as many data points in your favor as they can.

Conclusion

I’ve sat in meetings where the person across the table says to me, “ we don’t want to share our pricing with our competitors.” To which I respond, “do you have theirs?” They almost always respond in the affirmative. My response is always the same, “then they have yours, why hide it from potential buyers?”

Price is a data point, and cannot be overlooked when you’re filling in a potential buyer on whether or not they should work with you.

Millennials are often cast as the generation that doesn’t think, or uses emotions to guide their decisions. The data on that doesn’t support that theory, and should support how you market to them. Has this generation loved Apple advertising? Sure!

But if I ask around to all my fellow Mac users on why they buy Apple products it has nothing to do with an emotional connection. It’s because the products work, they interconnect and create an ecosystem, they last a long time, and their support is great. That doesn’t sound like a non-thinking decision.

When it comes to business decision making, the same holds true. Data is the main reason they do what they do, and so you have to reflect that. Because like your pricing, your competition is doing it, and if they’re not, now’s the time to get that leg up.

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5 Easy Hacks for Business Owners to do Digital Marketing

It seems these days that small business owners have so much to do that they don’t have the time to spend on even the simplest digital marketing activities for their own company.

Most business owners consider allocating time for this task but feel overwhelmed because they are not sure what to do or the best way to do it. Should they add more to their website? How about social media?

The simplest answer is that there is value in almost anything you do when it comes to your digital marketing strategy, whether it is a short-term return or long term.

Content is Always a Good Answer

Company websites are often neglected because the idea of sitting down and writing about your business or industry may not excite you or you believe that you do not have the writing skills.

Let’s look at a few ideas to help you get over this hurdle.

Add an FAQ Page to Your Site

This is a quick and easy way to get very relevant content on your site that is useful to your customers and will be beneficial to Google.

Customers probably have sent you questions or requests for clarification. This information is almost readymade to copy and paste right onto that page. As you are thinking about these questions, think about your experience of what people have asked you before and add in a few lines to those as well. In very short order, you’ll probably have a full page.

Use a Transcription App

Sometimes you know you will be getting on a call to discuss a project or to answer some technical questions. Use your computer or tablet and while you are talking on the phone, have it transcribe as you are talking. You are not trying to record your client, this is just an easy way to get a lot of your knowledge down in writing.

On the same line of thinking, do you remember those earbuds that came with your phone? Plug them in and while you are driving, start talking out loud about your industry on such topics as:

  • Your process,
  • What makes you different from the competition,
  • The brands that you use, or
  • Why you only use these certain brands.

Some people can’t sit down and write 300 words but many of us can talk up a storm.

As an added recommendation, you may even want to find an inexpensive copy editor if you feel that this content is not suitable for the masses. Fiverr and Craigslist have plenty of people that will do this for very little money.

Images and Video From Your Cell Phone

With the prevalence of smartphones these days, everyone is nearly a professional photographer. You can turn the technology in the palm of your hand quickly into great content for your website and social media feeds.

Capture Images in Everyday Work

No, you are probably not a professional photographer. But, you probably see exactly what potential clients want to see about your business. Use that cell phone to capture everything you see for two days straight and sort through them later.

Images are useful and easy to upload to your website, Facebook, Google My Business, Yelp, GlassDoor, and more. Capture not only industry-related photos but moments around the office. Potential employees look at these images, too.

Take Videos During the Day

Video is extremely underutilized in every industry. You may see what it looks like to clean a dryer vent, but the general public never has – leverage that video into more views and brand awareness. Believe it or not, these can be impactful, even thirty seconds worth.

Digital Marketing Videos

Upload them to YouTube. Since most websites now make it easy, embed that YouTube video on your website. Upload it to Facebook. If you are unloading a six-foot tall tire off of a flatbed truck, lots of people will watch that. Especially if it’s not more than a simple click on your site.

Even if the quality is not exactly perfect, the public is forgiving to a point and it will not degrade your brand. Try it out for a week.

Answer Industry Questions Online

Do you have any idea how many people ask questions within forums online? Reddit, Quora, hobby communities, and others specialize just in answering questions. Even something as easy as searching Twitter can be a great place to answer questions, bring attention to your brand, and maybe even link back to your website.

Q&A for Marketing

Even as simple a question as the one above can be found in seconds. Answering these questions can help build links to your site, build your credibility in your industry online, and help promote your site and your company.

Utilize Others To Embrace Their Passions

You’d be Surprised What Employees Want to Do 

I generally find that when I want to get something done, I get someone else to do it for me. You have a workforce of people with skills you didn’t even realize. Sometimes they are looking to do something just a little different for a change. Offer them four hours to go around the office and get pictures of people at work.

Some of them may even have drones for aerial footage that they’d be happy to do instead of a delivery. When things are slow around your office, this is the perfect time to utilize people that would be genuinely interested in trying different things and maybe even get a little bit creative for you. You never know till you ask.

Contact Us for Your New Digital Marketing Strategy

Your digital marketing doesn’t have to be a chore. Let TheeDesign make it easy by creating a customized digital marketing plan for your business.

Contact the internet marketing professionals at TheeDesign in Raleigh, NC at 919-341-8901 or schedule a consultation to find out how your business can benefit from strategic digital marketing.

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