20 packaging concepts we wish were real

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Packaging is often a consumer's first point of contact with a product, so to say it's important is a little bit of an understatement. Not only does it need to be memorable and look good, it also needs to protect the valuable contents and be easy to open.

From wine bottles and tins, to jars and boxes, the chosen colour palette, typography, choice of materials and label design all play an incredibly important role in informing and persuading consumers to choose ...

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