You could be the best creative director, with the best design portfolio in the world, but it might not make a difference to a client who likes to play it safe.
As part of a series from Computer Arts, the team at London-based branding and communication studio NB provide some top advice on how to get clients to take more risks when it comes to branding strategies.
The web is an endless sea of possibilities. You can choose your own adventure, working at a design agency or as in-house designer. You can start your own blog or learn the art of 3D using online Blender tutorials. Or you can do something more daring – break out on your own.
But being an independent designer means that you also have to be a business person. You can't tune out the nitty gritty of contracts and ledgers. If you do, ...