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How to Write a Blog Post (Part 2)

How to Write a Blog Post (Part 2)

Welcome back! Or if you only just finished the first part of this blog post, welcome to Part 2! This second part might better be called “How to Optimize a Blog Post” though. At this point in the process, the lion’s share of the writing should be completed and edited, and only when that’s completed can you move on to…

How Your Blog and Social Media Work Together
How Your Blog and Social Media Work Together

They seem to be two totally separate activities. Blogging is long-form content aimed at providing users with value and helping your site rank with search engines. Social media posts are more informal, brief statements, or photos. However, the two online activities shouldn’t exist separately. Here’s how to use your blog posts to enrich your social media feeds and use social…

Should You Have a Content Backlog for Your Blog Launch?
Should You Have a Content Backlog for Your Blog Launch?

You’re about to launch a blog for your business. How much content should you have first? You’re getting ready to launch a blog for your business. Most often, this happens as part of a larger website overhaul. Maybe you’re already revamping your site, and while you didn’t have a blog on your old site, you’re ready to start a content…