Social Media

White Label Digital Marketing: Labeling the Pros and Cons

Have you given a thought to white labeling any of your expert services to other third party agencies?

Just to clear the smoke for any of you who are unsure of the concept: essentially, the company that is white labeling their services / products creates the product or handles the service and sells it to a third party company to brand and sell as their own . It's like building a car and selling it to another company to brand and label it as they please and sell it themselves. The name comes from creating a product with no branding, sticking an empty 'label' on it, and delivering it to another company to fill in whatever they want on it.

So why would any company want to let another competitive company sell something that they could originally sold themselves, under their own branding?

One of the primary reasons is this: not everyone who is good at creating a revolutionary or exclusive product or service is good at selling and marketing it. Take something like mobile application development, for example. There may be a guy who can make some unbelievably fluid and useful apps, but he may not have the abilities or the network to sell it. Finding someone who can create a product and market it is rare at best. Branding takes money, time and dedication to develop. Established marketing companies or agencies are already in possession of a brand with an active following which you need to compete and ever convert.

Digital Marketing White Labeling also presents your product to a number of brands, which are (likely) larger than you would have been able to reach out to on your own. These brands have a relationship with regular clients that passes on to you; it can not be emphasized enough that things like trust take time to develop, time which these agencies have already invested. It's important to pick an agency that's active on social media marketing and has an effective local online marketing campaign.

So where's the catch? Picture this: you've developed a flawless product. The only people who love it more than the company you're white labeling to are the final recipients. You're financially compensated, handsomely. Then, you remember: on the outside, this work is not yours and nobody can know that it is. Without even a hint of your name or an autograph to signify your handiwork, the only follow up options you have are building a good relationship with who you're white labeling your services / products to.

Then there's the issue of creating competition for yourself; if you're white labeling on the side for some quick cash and you're trying to build your own brand, congratulations! By doing this, you've effectively started to compete with yourself.

So, do the pros of doing this 'ghost service' outweigh the cons? It greatly depends on your long-term plan for the company. At the end of the day, the reason companies white label their services is because the cost of developing a powerful brand, market presence, and consumer following involves a large investment. In the long term, the amount of revenue sacrificed as a result of white labeling may exceed the cost of building a brand for yourself.

The more irreplaceable your service or product is, the more sense it makes to white label it. If someone can replace you, then nothing is stopping the companies purchasing your service or product from doing it, and then you're back to square one. In the end, the effectiveness of white labeling can be substantial, but it depends on the long-term goals of you and your company.

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Social Media As Part of an Epic Web Traffic Generating System

Social Media is just one part of the formula needed to drive epic traffic to your web business. Knowing how to use this type of media can make your business rank above others in the same niche.

This article will cover the various types of social networking sites and how they function. I will also cover how marketers use these sites to build a following for their products. The term social media is a broad term that covers a variety of tools and media used for different needs and inter-connectivity.

Social web media provides its users with ways to share and interact in ways not seen before its advent. There are single social media sites that provide a variety of methods for sharing and interaction. Social media sites are constantly changing to meet their user's demands and to stay ahead of other sites entering the field.

Social marketing sites use different means to deliver content and engage followers. News and info is delivered by various public relations methods. Here are three.

1. Popular bloggers and their sites
2. Online media portals
3. Various fan type pages and social groups

Another means of getting content out to social web sites is by creating content for marketers to deliver through social web sites. The content created needs to have relevance and interest for the audience that visits the targeted social media site. Getting followers to social media sites is also achieved by creating content that becomes so popular, that people will share it with family and friends. Content that goes extremely popular is said to have gone viral.

Social web media is used by all age groups but its use drops significantly within the higher age groups. One of the top ranked uses of social media is by blog site followers. Photo sharing sites are also among the most used social media sites.

One of the types of social marketing sites is the generalist type category of networks. These sites share some of the following characteristics:

• Wide reach of audiences
• Very broad based
• Usually have something for all visitors
• Provide a means to meet new people or stay in contact with those you already know
• A way to express oneself in different envelopes
• Content generation is not a primary goal of these generalist sites

Another category of social media sites are the niche type sites. The niche sites focus on topics and interests of specific types of followers. Some of these niches are as follows:

• Hobby type sites
• Business information sites
• Online dating and dating information
• Best sites to shop or find deals
• Lifestyle and interpersonal sites
• Job finding and networking

The last type of social web media site that I will cover in this article is the social bookmarking type of sites. Social bookmarking sites provide its users with a means to store, share and group their pages and posts that they find interesting. These sites work in a way similar to using a web browser's bookmark feature. The pages that people bookmark are then organized by means of descriptive tags. Digg.com is one of the more popular social bookmarking sites.

The field of social web media is continuously growing. Users have found that using social media that allows them to share their online experiences with others. Marketers are using social media and its various sites to reach consumers in ways that can be less expensive than more traditional media.

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The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company’s success.

Even when a neighboring community got its Walmart’s Marketplace Store, their customers remained loyal. Jim did not believe in utilizing online advertising and social media platforms. He believed that these activities were only a fad. Yet, their customers gradually started shopping online because Jameson General Store was limited in its product offerings.

In fact, most of the business that Jameson Store lost was not to local competitors, but online sellers. Jim was adamant about resisting the temptation about shopping online. Yet, when he saw his own 10-year-old grandson purchase a difficult item to locate in the area online at significant costs, Jim had to ponder his current marketing strategy with the changing landscape in the nation.

Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:

  • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
  • 51% of Americans prefer to shop online.
  • 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
  • Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
  • 51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.

Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this ‘internet thing’ will go away. It hadn’t!

In fact, e-Commerce is growing more than 23% annually; however, 46% of American small businesses do not have a website according to Square and Mercury Analytics research. This article focuses on how small businesses can leverage digital marketing to achieve greater success and enhance their market opportunities.

Digital marketing should be a tool that every serious small business should utilize. Digital marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as “the marketing of products or services using digital channels to reach consumers.” The key objective is to promote brands the usage of the internet.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Beyond technology gimmicks, businesses should know their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for the savvy business professional.

Catherine Juan, Donnie Greiling, and Catherine Buerkle, authors of Internet Marketing: Start to Finish, suggest that effective digital marketing requires plenty of careful planning. They add, “The heart of getting real traction out of your internet marketing program is to tie marketing and sales data together, with metrics. Track what you’re doing, track the impact, and track the resulting sales.” Looking at the landscape of technology and internet innovation, small businesses should think strategically about the following five digital marketing trends:

Artificial Intelligence – Some people develop elaborate doom-day scenarios of machines to control the world. However, artificial intelligence (AI) is becoming a way of life in marketing. AI can be defined as ‘the theory and development of computer systems able to perform tasks that normally require human intelligence.’ Voice Activation technology like Amazon’s Echo is bringing AI into public attention. By 2020, customers will manage 85% of their purchases without interacting with a person.

Internet Searching – Buyers are more knowledgeable than ever with access to the internet. In fact, 81% of shoppers conduct online research before making big purchases. Thus, exploring how to utilize search engine optimization and getting your business at the top of searches is an invaluable step.

Mobile Communications – Most Americans have grown accustomed to instant gratification and easy access to technology. Mobile and tablet e-commerce will reach $293B by 2018. Smartphone and tablets are part of this wave of innovation. Mobile will account for 72% of the U.S. digital ad spend by 2019. Marketers recognize that mobile marketing is an untapped business tool.

Social Media – Social media platforms, like Facebook, allows buyers to connect with each other virtually. 65% of business-to-business companies have acquired customers through LinkedIn ads. Marketers realize this value.

Web Content – Good content will attract customers. In fact, customers are more likely to purchase from sellers with good, relevant videos/photos on their website. 52% of marketing professionals globally name the video as the type of content with the best ROI.

Faced with the tenants of competition, small businesses need to utilize digital marketing. Some small businesses may be hesitant to explore digital marketing due to their lack of trust and understanding of the internet. Philip Kotler and Kevin Keller, authors of Marketing Management, note “Top firms are comfortable using technology to improve the way they do business with their business-to-business customers.”

This article demonstrated that today’s small businesses can utilize digital marketing to enhance their market opportunities. Hopefully, gaining this knowledge will help business owners so that they will not continue to bury their heads in the sand. The internet is here to stay. Pray that you are listening to this message.

© 2017 by DD Green

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The Base Elements That Are the Essence of Digital Marketing Today

Digital Marketing can mean different things to different people as it comprises a host of different aspects. Everything from the inbound methodology to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are components of this marketing methodology. However, all these functions have the same goal – making sure that your website or brand is easily visible online and also ranks high on the Search Engine Ranking Page (SERP). While it may seem simple, it is anything but. And this is the case due to many factors of which some are listed below.

Here’s a list of factors that can affect your presence in the market:

• You have to pick the right keywords

• You need to have the right content strategy

• You need to make sure that your website loads quickly

• You need to perform both on-page and off-page SEO

• You must have relevant and good quality content

• And most of your competitors are also doing the same thing

This puts digital marketing firms in a unique place where the quality of their work plays a vital role in determining the status of their clients’ business and online presence. While many such firms opt for the brute force technique of generating subpar but high volume of content, the best in the business will have a steady and stable content strategy with adequate emphasis on quality while at the same time delivering content via the most optimum means and at the right intervals.

Do They See You? Are The Reacting To You?

All this has an impact on the common goal that has been mentioned above – online visibility and SERP ranking. Thus, it is safe to say that performing the key functions of this kind of marketing is in itself the essence of efficient and consumer-oriented marketing. With the Inbound methodology being all the new rage in this spectrum, the way businesses approach and interact with their customers has changed and is continuing to change quite dynamically. The focus of this approach hinges on the amount you know about your target audience or your buyer persona. This could be all you need to come up with content, SEM, SEO and overall online marketing strategies as a whole using a simple measure of trial and error to get answers and results.

Criteria On Which To Judge For The Best DM Company

As a business looking for the right online marketing agency, it is best to hire one that performs all of the following functions:

• SEO (Search Engine Optimization)

• SEM (Search Engine Marketing)

• Social Media Marketing

• Marketing Automation

• CRM Solutions

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Can I Get More Website Traffic?

Whether you are just starting out, or have a good amount of experience in online marketing, there comes a time when we ask ourselves, “can I get more website traffic?”

As with any project in any area of our lives, to get the best results we must start with proper planning. The long route, taking the necessary time to plan things out, turns out to be the short route in disguise.

Creating a Traffic Building Plan

Before you decide whether to use free traffic, paid traffic, or a combination of the two, it is advisable to do some research and due diligence in how to approach the traffic issue, specifically in relation to your target market and website/landing page.

Once you have your website or landing page built, we need to create a traffic plan built around a few basics such as: search engine optimization (SEO), social media presence, placement of internet ads, creating good publicity for your product/service/website by having links to your site from well-known and popular pages, and creating a desirable brand for yourself and your business.

These are all important ingredients in getting more traffic to your site, but these are all predicated on having a strong foundation in place, and that foundation is built on value and flow.

Creating Value and Flow

In order to get targeted traffic (people interested in what you have to offer and will stick around long enough to get convinced) which has a higher probability to “convert” into buyers, it is important to design your pages so that value is recognized in the first ten (10) seconds a visitor arrives, and then reinforced for another ten (10) seconds, so that some interest may be created.

If a visitor stays on your website for longer than twenty (20) seconds, the percentages increase rapidly that this visitor may subscribe or buy.

If you have been in the online world for any length of time, you will have heard that “Content is King”. Good content creates value (Value of current page and potential Value of other pages), which then translates into Flow.

When there is a balance between how difficult it is to use a website and the rewards gained from that website, flow is more likely to occur. Flow is when a person hits your site and gets so involved in it that time just flies. The person is so engaged that nothing else that is going on matters. They are totally enjoying themselves.

This is a very Critical Point in the marketing process. When a person has attained the State of Flow, “Impulse” is very likely to take over, and inhibitions and caution fade away. This person then is more likely to purchase what you have to offer, or opt-in to your list.

For this to occur your site has to be of value, which creates interest, as well as easy to navigate; interest overrides any difficulty in navigation.

Understanding Precedes Action

To become or remain an effective internet marketer, it is very important to understand the ins and outs of traffic on the web. Foremost, traffic consists of human beings like ourselves and our family and friends. We all have interests, feelings, and desires that are most important to us.

By putting ourselves in their space, we realize that it is all about what they are looking to find to solve their individual challenges and problems, and not what we want them to find, or what we want to sell them.

Valuable content and ease of use will get your target market’s attention and interest. By properly positioning your site within the flow of internet traffic, you have greatly increased your odds of attracting the type and quantity of traffic to whom you may provide the most benefit.

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How to Select a Reliable Local SEO Company

It goes without saying that a local SEO company with their well designed and optimized content is the most effective means to promote your online business. Today searches have become more specific, as customers give high priority for the location of products and services. A recent trend in search engine optimization campaigns is to target geographical areas.

Local SEO services maximize your local exposure online. It yields good search engine ranking in your local community, ultimately resulting in increased popularity and revenue.

How to Choose a SEO Service Provider?

Proven Marketing Techniques: A good local SEO Company will work with you to create a local SEO strategy to meet your unique business needs. It will use varied combination of marketing strategies and online SEO to suit your business and improve your brand presence for target audience. They will use advanced techniques such as Latent Semantic Indexing (LSI) and proceed as they do with conventional SEO, always focusing on the target location. They will optimize page names, page titles, keyword density and Meta tags to contribute to high page ranks.

Specialization

Always make sure that the company you choose for your SEO campaign specializes in key optimization features such as organic SEO, maps and place optimization and geo targeted pay-per-click. These are essential features that compel search engines rank your page locally. You should always choose a company that is adept in these features.

Checklist of Local SEO Solutions

  • Optimizing your website
  • Google Places optimization
  • Google Maps SEO marketing
  • Local maps and promotions
  • Submitting press releases, company listings in local directories
  • Setting the geographic preference in Google’s Webmaster tool
  • Conducting local city search
  • Submission of your site to local search engines
  • Comprehensive SEO and SEM services (Organic SEO and PPC)
  • Social media optimization
  • Conversion rate optimization
  • Analyze metrics and analytics
  • Link building including back links
  • Landing page optimization
  • Content development
  • Website updates
  • Mobile search
  • More customized SEO solutions

With affordable solutions, keyword value assessment, cutting edge strategies and advanced reporting system, a professional SEO company can satisfy all your unique business needs. It can be rightly said that partnering with a good local SEO company is the first step to success in your local internet marketing campaign.A good local SEO company is all-important for the success of internet campaign. Here are some points to help you choose a good local SEO company.Varied combinations of online SEO and marketing strategies are incorporated in our local internet marketing techniques to suit your business and improve its brand presence and target audience.

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Viral Website Traffic Is The Answer to Online Success

Every marketer worth their salt knows that assembling a big list of subscribers is necessary to grow your online business, but this can be a huge challenge. First you have to create the landing pages so you can collect names and email addresses. Logically, the next step is to set up an automatic emailing system and do you’re very best to drive consistent, quality traffic to the landing page. And that’s where it starts to become very labor intensive if you’re aiming for free traffic, or very expensive if you are going with paid traffic.

Marketers all over the globe, in every country, are struggling to build a responsive list with the old, outdated methods and tools that are available. In reality, many of these tools and “primitive methods” haven’t worked in years. The problem is, as I see it, that you never hear about the super-cool advancements that have been made in list building techniques because the hot-shot gurus simply don’t want you to know about them. The new viral list building software is their ace in the hole. If everyone knew about it and used it, they simply wouldn’t have a competitive advantage over the common marketer.

So what is this new tool that magnifies your list building efforts exponentially? The software tool is called a share gate. A share gate is a piece of software that encourages people to share a page in exchange for some sort of free gift. The free gift is only revealed and delivered to the prospect after they’ve actually shared your page with their friends. With the share gate software, the entire process of generating large amounts of fresh leads is done on autopilot.

The software allows the users to share your landing page (or squeeze page) with their friends via Facebook, Google+, Twitter, or your website.

You see, that’s really the secret to growing your online business is to use a viral traffic system, and creating a viral traffic system requires a “share gate”. Maybe I should back up for a moment. For those of you, who aren’t well versed in exactly what I mean by viral traffic, let me explain. Viral traffic is a form of traffic that virtually grows and multiplies itself because people are spreading the word about your site to their friends, who in turn spread the word to their other friends and so on, and so on.

By creating viral traffic, you’ll now be able to build a responsive list that grows very fast. And as you well know, having a large, responsive list provides you with the opportunity to make money every time you send a well-crafted email that offers good value to your prospects and customers. It’s your ability to create viral traffic with share gate software that could determine your online businesses success in this modern marketing environment. And since 80% of the people on the internet at any given time are on social media, you need to use a share gate that leverages social media and “word of mouth” advertising by rewarding prospects to invite more prospects.

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5 Common Misconceptions About Digital Marketing – A Beginners’ Guide

If you know what digital marketing is, you should know how effective it has become today. Well, sometimes it is found that beginners face a few common misconceptions about digital marketing. And eventually, they have to taste early defeat in this challenging market. Believe it or not, I have also gone through the same situations. This is why; I feel I must tell you what things can primarily have negative impacts on your digital media marketing efforts.

It is no doubt that in this technology driven world, digital media based marketing has given the business development a new boosting towards faster growth. But following are some common mistakes that a newbie should avoid:

1. Higher time consumption versus fewer results: The first thing that disappoints a beginner is time against results. It is a fact that there is hardly any short cut to success (except pay-per-click advertisement) in the digital or the online marketing sphere! When you begin to start market your business online, you have to wait and watch for results for some time. After a few outcomes, rework on strategy can lead to expected results. But this does not mean that you should stop working on digital media based marketing ploys. One thing you must remember or convey to your superiors that results of digital marketing stay for a long time. Once the flow of business beings, it does far better in revenue collection than off-line marketing processes.

2. It is too technical and hard to track or measure: I can personally tell you that I have come across people who simply try to negate digital or online marketing as it is a bit technical. Some of my friends and even clients are heard to say, “You people better understand things as you have the technical knowhow”. But let me tell you my friends, I am not at all technical person and I do not hold any technical degree. Yet, Googling around and with the help of some of my friends, I am now easily handling my own site’s online marketing process. And talking about the tracking process, I can say there are so many tools to analyze and trace the output of your digital marketing efforts. For example, there are many keyword analysis tools that help you know the best keywords or phrases that would help you move forward and outperform your competitors on Google search results.

3. You need to invest lump sum money for success: Another setback that can really affect a beginner to take the first firm step in the domain of digital or online marketing is a money issue. Some people have a big misconception that digital or online marketing means an investment of a considerable part of your marketing budget. But this is not at all true. Whether you employ any digital marketing expert or yourself begin to work in this domain, very nominal investment can start showing you greater results. You can expect better results from other conventional marketing ploys even. There are so many free techniques that can be implemented to get firsthand results.

4. SEO is going to die so stop this nonsense: There are so many Big Brothers who have grown some deep knowledge in themselves about Google and SEO. They have the judgment – Google now does not allow or adhere to conventional practices of optimization of web pages (Meta tags, content etc.) so it is not necessary to invest your money in digital or online marketing (SEO is certainly the part of it). It would be better to follow other techniques. These types of conceptions are nothing but misconceptions about digital marketing! The on-page SEO (working on Meta and content) still has importance to Google and other search engines. Those ploys guide search crawlers to index and show the best results against the user queries. Yes, SEO techniques are becoming advanced to bring the best results to the customers and it is not going to die till the search engines are in the market.

5. Social networking is all digital or online marketing: In this era of ‘Facebook’, ‘Twitter’, ‘what’s Up’ people are growing a deep misconception in themselves. They have started to think that social media marketing is all in all in digital marketing. If you can market you business in social channels, you then do not need to do anything else. But for the beginners I must say, stop thinking likewise! If you search, you would find there are so many other techniques that help in bringing results. Do not indulge your time entirely on social media marketing. For example, you have to know and work on making your online presence mobile friendly to reach the greatest number of people. And to do that, you have to know some key techniques that stand as a part of digital media based marketing.

Well, there are so many other misconceptions about digital marketing processes. But I have tried to put forward only 5 misconceptions that can lead a beginner to defeat! I have personally burnt my nail falling in a few of such damaging misconceptions. So I think, everybody should research well and find out the truth. There are so many blogs of experts that can guide a beginner to success in digital and online marketing. For example, Google’s Spokesperson Mr. Matt Cutts has a blog where he shares his good thoughts on digital and online marketing good practices. Such blogs and helps are innumerable and following those, success is bound to come for a beginner. I wish the above points would help you all be successful in avoiding common misconceptions of digital marketing. Know the truth and get the success.

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Top 5 Ways to Increase Traffic to Your Website

With thousands of websites currently out there, attracting users to your company or business website can be very demanding. But for the productivity of your company, having a high traffic to your website is needed, so you just have to solve this problem. Below are proven basic tips on how you can improve traffic to your website.

Search Engine Optimization; For you to gain traffic to your website, you have to properly utilize search engine optimization. Search engine optimization, without the technicalities involved, are ways of getting high visibility on search engines, like Google, yahoo, and bing. You can effectively utilize SEO by firstly, structuring your website to search engines descriptions, like at this website design company, where attention to creating the website structure based on the requirements of search engines for search engine optimization is done. Secondly, making use of popular keywords relating to your industry. Thirdly, by link building which is linking your website to another popular website in your field to generate more traffic.

Set up a blog; Blogging is a classic method of improving traffic to your website. Blogging is an extra way of using keywords related to your industry to drive more traffic to your website. It also gives your viewers important content for them to keep visiting your site. Having an interesting content on your blog not only keeps your viewers captivated. Blogging, in the long run, increases traffic to your website.

Paid ads; Paid ads is a productive way of increasing traffic to your website. Although it is costly, if used in the right way, it can prove to be very effective. If you have the budget for paid ads, I suggest you go for it. It's proven to be a faster way of improving traffic and it is easy to track to see the effectiveness.

Social media; With social media currently used by billions of people, it makes sense that it is a very effective tool for growing your website traffic. Start with the common ones available like Facebook, LinkedIn, Twitter, and Instagram. Involve your social media accounts with your website, by constantly posting and sharing things related to your website, while doing, make sure to create a link, linking to your website.

Track your traffic; For you to properly make use of the above steps, you will have to track their efficiency to analyze what is working and what is not working. For any of the above method, there are ways in which you can track them. In general, you should also track the general traffic to your website. Most website design companies make use of use Google analytics which is an easy medium to track the traffic of your website.

Know that getting traffic your website takes time, so while making use of the above tips, be patient and diligent.

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Performance of Digital Marketing in Egypt in 2017

Worldwide Overview

The online world experienced breathtaking development in 2016, with the pace of progress quickening crosswise over every single key pointer versus 2015.

• 3.77 billion worldwide internet users in 2017

• 2.80 billion worldwide social media users in 2017,

• 4.92 billion worldwide mobile users in 2017

• 2.56 billion worldwide mobile social media users in 2017

• 1.61 billion worldwide e-commerce users in 2017

The pace of progress was a key story in a year ago’s Digital in 2016 report as well, however considering that worldwide web infiltration has now outperformed half, we were astounded by how much the rate of progress kept on quickening in the course of recent months:

• Internet users developed by 10% of every 2016, up 354 million contrasted with 2015

• Active social media users expanded by 21%, up 482 million versus 2015

• Unique mobile users developed by 5%, up 222 million in the course of recent months

• Mobile social media users developed by 30%, up to a noteworthy 581 million out of 2016

Internet users developed by somewhat more than they did in 2015, while online networking and versatile web-based social networking clients were up by more than twofold the quantity of new clients we revealed a year ago. The rate of development for one of a kind versatile client expanded by the greater part contrasted with a year ago, with 81 million all the more new clients in 2016 contrasted with the development we announced in a year ago’s examination.

Regional Overviews

Computerized in Africa became just marginally in 2017, despite the fact that the internet user information we’re announcing this year mirrors some noteworthy source redresses versus our 2016 report. Specifically, the quantity of internet user detailed by official hotspots for Egypt, Malawi, and Eritrea have all been amended down impressively, which has the impact of refuting a large number of the increases posted by different countries.

Be that as it may, 7 of the 10 quickest developing web populaces on the planet are in Africa, with the quantity of clients announced in Ethiopia dramatically multiplying versus the numbers we detailed a year ago. Less than one out of three individuals crosswise over Africa approaches the web today, however, and current development patterns propose we’ll be well into the 2020s preceding we see web entrance levels over the landmass pass the half check.

On an all the more promising note, however, versatile online networking use in Africa expanded by almost half in 2016, in spite of the fact that at only 12% entrance over the locale, there’s still bounty more space to develop.

The Middle East claims the top spot in the current year’s development rankings, however, with every single key pointer indicating noteworthy development. Web clients are up 15% year-on-year, with the local aggregate quickly approach the 150 million stamp.

Online networking use general grew an amazing 47% in the previous a year, with versatile web-based social networking up 44%. Infiltration for both key social pointers stays beneath 40% however, so there’s still a lot of space for more great development in 2017.

Global Facebook Users

Facebook global monthly active users recorded 1.78 billion users with the end of the 3rd quarter, 2016. The USA leads the Global Facebook users with about 200 Million users that are representing about 11.7% of the global Facebook users. Egypt is ranked the 12th among the world countries in terms of the number of Facebook users.

Regional Facebook Users

Egypt leads among the Arab countries with its 33 million Facebook users that are representing about 26.4% of Facebook users in the Arab world (125 million users).

However, in terms of penetration Qatar leads, while Egypt comes at the 12th place among the 20 Arabian countries.

Usage Insights

Internet users benefited the most form the internet for socializing and for learning:

  • Better social activity and networking
  • More learning opportunities and resources
  • Wider variety of goods and services to choose from
  • Better choice from the available goods and services
  • Getting the needed support in personal emergencies
  • More interaction with the community and civic organizations
  • More interaction with the business organizations
  • More interaction with the governmental organizations and agencies

Trust Vs. Online Ads Formats /Channels

Ads displayed via Social channels are the most trusted

  1. Social media advertising (e.g. Facebook…
  2. Displayed in search results
  3. Mobile SMS
  4. Online video (in-video advertising)
  5. Mobile (applications)
  6. Email advertising
  7. Display and banner advertising

Trust Vs. Sectors

Ads from technology sector are the most trusted

  1. Technology
  2. Communication
  3. Events & Entertainment
  4. Home Appliances
  5. Home Furniture & Home Products
  6. Tourism & Travel
  7. Retail & Shopping
  8. Food and Beverages
  9. Jobs & Training
  10. Automotive & Related
  11. Media
  12. Housing & Real Estate
  13. Business & Professional Services
  14. Cosmetics & Pharmaceuticals
  15. Financial Services

Once interesting, and trusted the INITIAL responses to Ads would be Search or Click

  • 44%: I searched for the product/brand using a search engine
  • 40%: I clicked on the Ad itself
  • 36%: I investigated the product/brand through online communities and discussions
  • 24%: I just ignored the Ad
  • 23%: I typed the company website address into the browser and visited
  • 18%: I shared to my online contacts & networks

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