Social Media

There is a wealth of digital marketing resources available to marketing professionals. The difficulty, is sorting through these resources; not only to find those that are authoritative, but for those that can be best applied to particular business marketing strategy. ...

My husband and I just went to see the movie The Social Network last weekend. If you haven't heard about it, The Social Network is all about the creation of Facebook. It was a very interesting, kind of sad movie. I also felt like it...

Everyday evangelists are spreading the word to others about something that has made a difference in their lives. In order to enlist an Evangelist to your cause you need to establish a relationship with them by building a rapport, give them some...

Facebook is an extremely popular platform for online marketers since most customers have an account. You should learn more about developing a strong presence on this platform if you need a new way to reach out to your audience. Start by...

Taking the first step to actually start monitoring can be daunting. And then what? How can you build a strategy around the data you've collected from your monitoring campaign? Although the strategy to engage based on your data collected will...

It takes special effort to evade social media these days. Initially seen as an interesting past time, this has now evolved to meet multiple professional and personal needs as well. As social media is becoming so indicative to different aspects of...

Most businesses nowdays are making good use of social media to their advantage. For instance, they have developed marketing strategies through it and it actually worked for them! Social media marketing is making waves in the business world as it helped...