21 Dec Social Media As Part of an Epic Web Traffic Generating System
Social Media is just one part of the formula needed to drive epic traffic to your web business. Knowing how to use this type of media can make your business rank above others in the same niche.
This article will cover the various types of social networking sites and how they function. I will also cover how marketers use these sites to build a following for their products. The term social media is a broad term that covers a variety of tools and media used for different needs and inter-connectivity.
Social web media provides its users with ways to share and interact in ways not seen before its advent. There are single social media sites that provide a variety of methods for sharing and interaction. Social media sites are constantly changing to meet their user's demands and to stay ahead of other sites entering the field.
Social marketing sites use different means to deliver content and engage followers. News and info is delivered by various public relations methods. Here are three.
1. Popular bloggers and their sites
2. Online media portals
3. Various fan type pages and social groups
Another means of getting content out to social web sites is by creating content for marketers to deliver through social web sites. The content created needs to have relevance and interest for the audience that visits the targeted social media site. Getting followers to social media sites is also achieved by creating content that becomes so popular, that people will share it with family and friends. Content that goes extremely popular is said to have gone viral.
Social web media is used by all age groups but its use drops significantly within the higher age groups. One of the top ranked uses of social media is by blog site followers. Photo sharing sites are also among the most used social media sites.
One of the types of social marketing sites is the generalist type category of networks. These sites share some of the following characteristics:
• Wide reach of audiences
• Very broad based
• Usually have something for all visitors
• Provide a means to meet new people or stay in contact with those you already know
• A way to express oneself in different envelopes
• Content generation is not a primary goal of these generalist sites
Another category of social media sites are the niche type sites. The niche sites focus on topics and interests of specific types of followers. Some of these niches are as follows:
• Hobby type sites
• Business information sites
• Online dating and dating information
• Best sites to shop or find deals
• Lifestyle and interpersonal sites
• Job finding and networking
The last type of social web media site that I will cover in this article is the social bookmarking type of sites. Social bookmarking sites provide its users with a means to store, share and group their pages and posts that they find interesting. These sites work in a way similar to using a web browser's bookmark feature. The pages that people bookmark are then organized by means of descriptive tags. Digg.com is one of the more popular social bookmarking sites.
The field of social web media is continuously growing. Users have found that using social media that allows them to share their online experiences with others. Marketers are using social media and its various sites to reach consumers in ways that can be less expensive than more traditional media.