SEO

SEO Meanings

SEO Meanings

Like with most things, computer speak has a language all its own. When you create a website you most likely will encounter a lot of new lingo, and while some of it actually makes a lot of sense there are some terms that may be a bit weird, even for the techy amongst us.

When you think of a white hat you may think of the Kentucky Derby or a Royal Wedding but in SEO speak it means the group of techniques that use the best practice, the ones that earn you all the gold stars and brownie points, the ones that do not use bad manipulations to gain traction or ranking, but those who do what they do to the best of their abilities, create wonderful content and follow all the rules.

Things like time on page is pretty self explanatory. There are actually people out there who analyze data like how long people spend on a certain site. They are timed and when they click out that data is collected. You typically want people to spend some time on your site, not just click in and out in three seconds.

A mirror allows you to see yourself every day, well a mirror site is the same principle, it's the same site at a different address. Sneaky.

Link bait is another term that makes a lot of sense, especially if you use social media a lot. Think of all those quizzes that start "only 10 percent of people can ace this quiz" and so you click and try to prove them wrong only to find the quiz is super easy and a five year old could have aced it. This is link bait. A page that is designed to attract incoming links. You click, they have done their job.

Now for a strange one – latent systematic indexing. What this means is that the search engine will index commonly associated words in a document or content. These are also known as long tail searches. This also lets you avoid keyword stuffing in a document as you can use similar words or words associated with your original keywords to get your point across.

What about code swapping? This is when people change the content of a site after they have achieved high rankings. This is dicey to do as the content may not be as informative or even interesting after the switch. It will eventually hurt the ranking.

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Advantages Vs Disadvantages of SEO

Advantages Vs Disadvantages of SEO

The Internet or World Wide Web (www) is like a huge library filled with thousands and thousands of books of information about everything and everyone. If you search for a particular product you may land on many pages irrelevant to your search. This leads to hours of time consuming searching and reading and spending time on irrelevant data. With SEO, clients can legally and ethically direct their search results to their chosen markets. Search engine optimization (SEO) is becoming very popular amongst businesses that aspire to potentially improve their web site and get a better page ranking. This allows the specific website to be better accessible to search engines such as Google and Yahoo. To prevent endless searching you now can optimize your site for organic search with SEO.

Advantages

1. SEO services helps to increase you business name or product and also gives your business more exposure
2. With SEO you can ensure that your business are better reached
3. You will have more traffic on your website which will greatly increase your sales figure
4. Clients accessing your site are potential buyers because they are specifically looking for your product
5. SEO will exemplify to search engines that your site is more important and its subject matter carries weight

Businesses in competition with each other would like potential clients who search for a particular product and land on their site. Positioning of a site in search engines is very important for businesses who want their business to grow. The higher a site appears in the search results list, the more visitors it will receive from the search engine. Companies realize that they receive great internet marketing with the help of SEO.

Disadvantages

1. With the high traffic and volume your site receive it is also open to the potential increase amount of spam that can be received.
2. With all the unwanted leads your site may receive through PPC (pay per click advertising), there will be a cost involved in handling unwanted leads.
3. Many major search engine companies change their algorithms so often that you can not keep up with your site ranking.
4. There are potentially many SEO ploys that might make the SEO actually prevent your website from doing well
5. It is impossible to predict and guarantee high positions in search engines.

Companies pay tons of money to SEO companies in order to get a high position in a search engine. TIP: Although it might be clear that the benefits out weigh the risk, Do not fall for SEO companies that promises the highest ranking page.

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Internet Marketers Need SEO For Effective Traffic Generation

Internet Marketers Need SEO For Effective Traffic Generation

Having a website and maintaining it is easy. However, your main concern as an internet marketer is being able to promote it effectively. For every online business, the best way to gain interest for a website is by way of search engines. Through the help of a good ranking, web pages and websites have the ability to generate tons of traffic to be converted into profit.

Generating traffic entails a lot of skill and effort. In order to that, you have to understand that a decent rank is the principal aim. Getting a top page rank means that your website has the greater chance of getting a lot of visitors online. So by doing that, you definitely need the help of some of the SEM out there.

With the presence of millions of competition even for the most unfamiliar of niches, there is the dire need of optimizing your site just to overshadow other competitors when it comes to traffic. To put into simple terms, win the battle by winning rank.

That is why there are thousands of internet marketing websites out there that can help in SEO. But before getting some help, anyone who hopes to build and promote a website has to learn basic knowledge of SEO.

Because of the reality of competition, obtaining the best SEM ways is a necessary tool for online success. Assuring a high page rank there before requires every internet marketer to know the foundations of SEO.

Website owe their existence to proper promotion and optimization. If a site wants to survive fierce and constant competition, then it has to be ranked and listed atop search results and the best way to do that is by search engine optimization.

We refer to SEO as the best search engine marketing tool simply because most of the aspects involved can be done without having to pay for services. Paid listings and advertisements are another way of marketing your site but if you are looking for affordable search engine marketing, SEO is far more practical.

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8 Steps to Improve Your Search Engine Rankings

8 Steps to Improve Your Search Engine Rankings

Is your business website achieving the Google rankings you want? Do you need to improve your search engine optimization or SEO?

Search engine optimization can be a daunting prospect for many people, however, like many processes it can be less intimidating if you break down the steps into smaller parts. Enter my 8 main steps to improve search engine rankings.

These steps will not need get you number one results on Google. Getting number one and top ten rankings, particularly on Google, can be an extremely difficult task and some factors – such as the age or longevity of your website – are not needlessly in your control while others – such as how many external links you have – can take time to implement. However, the 8 steps listed here will almost certainly enhance your rankings in all search engines and you may find you will be able to achieve top ten rankings in engines such as Yahoo and Bing.

SEO STEP 1: Keywords

One of the things to remember with SEO is the reason why search engines exist in the first place – that is, to provide suitable results for people who are searching for particular subjects. The search engine's job is to provide the best results possible from the keywords that people type in.

That's why you will hear about the importance of keywords – or more correctly keyword phrases – over and over. Keywords are the building blocks of a good SEO plan. Get the keywords wrong and it does not matter how good your search engine optimization is, your efforts will fail. Get them right and you could be on the road to success.

The key is to determine keywords and keyword phrases that:

  • They are not so competitive that you will not get high rankings unless you are willing to put in lots of time and effort (and possibly costs)
  • Are not so specific that people rarely search for the terms
  • Are directly related to your business. That is, if people type in the keywords, see your website in the search results and click through to your website, they will generally want to stay because they're interested in your site and its contents. There's no point in getting traffic for a particular keyword phrase that is not directly related to your business because people will leave your site in a matter of seconds.

SEO STEP 2: Title tag

The title tag is the text people will see in the browser tab (for example, 'Marketing communications for small business – Melbourne' on En Pointe's home page). This title is perhaps the most important on-site seo factor and it must be used correctly if you want to improve your seo. In particular, it must include your most important keyword phrases.

SEO STEP 3: Description meta tag

The description meta tag is another important seo factor, although its importance depends on the search engine. In some search engines, this tag is used to describe the pages that are listed in search results. Again, the description meta tag must include your most important keywords.

SEO STEP 4: Alt tags

Images do nothing to improve your seo but if you use an alt tag with each image it can help your search engine rankings.

SEO STEP 5: Permalinks

Permalinks are the addresses you see at the top of your browser (eg enpointeconsulting.com.au/seo-website-analysis). Ideally, these should include keywords.

SEO STEP 6: Sitemap

The inclusion of an XML sitemap will help search engines find all your pages, not just your home page and your top level pages. Many website owners will need help to add a sitemap to their website, but it is worth the effort.

SEO STEP 7: Content

Content is absolutely vital to improve your seo. In particular, your headings, paragraph text, bullet points and links should all include keywords where possible.

SEO STEP 8: External links

Getting links from other websites is perhaps the most important aspect of any SEO campaign. In fact, if you have no links pointing to your website from other websites, your site may never be found in search engine results.

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Search Engine Optimization - What Does It Really Mean?

Search Engine Optimization – What Does It Really Mean?

These days you can not be internet-savvy and not hear the three letters SEO. If you are a business owner looking to expand your business through the internet, and especially if you are into online trading, understanding this is of utmost importance.

• What is SEO or Search Engine Optimization?

In layman terms, it is optimizing (tweaking) your website so that your target audience finds it easily on the internet. There are several search engines available – Google, Yahoo, Bing etc being the popular of the lot. In fact the term "Google" has almost become synonymous with "search". You would, by making changes to your website in terms of design and content, help the search engines find and list your website ahead of your competitors.

• Why do you need it?

Let's take the example of a furniture showroom in Mumbai. You carry great quality stuff at reasonable prices and have a website which allows prospective buyers to view your selections. However, there are several competitive stores with similar websites. How do you direct the viewers to your site? One option is to run print ads / TV ads etc carrying the website address. This would help to a certain extent but would be limited to those people actually viewing the print and TV ads (which may be run on a few select days), not to mention the astronomical costs involved!

By optimizing your website, you would enable the search engines to giving it a higher page rank for certain keywords (details follow). How many of us are patient enough to click for more than 3-4 pages of listings while searching for something online? Even if the store is number 1 in terms of quality, if it is listed in page 10 of your search list, the chances of someone taking a look at it are very slim.

• What is page ranking? How is it achieved?

The expected output of a search engine optimization exercise is a better page ranking. This determines which page of the search list your website link appears. The ranking in a search engine determines how quickly your target audience finds your webpage, and directly translates into revenue for you.

Exactly how a search engine does the ranking is not known, but we can make a few educated guesses. The most important factor is the presence and retrieval of keywords. Making use of the right keywords is very important. In the above example "furniture showrooms in Mumbai", "good quality couches", "living room sets" could have been examples of keywords normally used by prospective buyers to search for a furniture store. Where these keywords are placed in the web page, the number of times it appears etc would affect the page ranking. On the downside, too many keywords (if they are hidden or not used in the right context) could also harm you – as it may be marked as spam.

Linkages to other relevant websites are also important factors in ranking. This could be inward (links to your site from other sites), outbound (links to other sites from yours) or even internal (links within your site itself). Again, as with keywords, links to irrelevant sites may sometimes harm you if the search engine considers this as spam.

Click-through rate (CTR) is also a key factor in refining the page search ranking. This is the number of times the web page link was clicked to the total number of times it appeared on a search engine listing or on a website.

• Conclusion

Search Engine Optimization is effectively a marketing tool designed to drive more potential customers to your website, and thenby your business. Your SEO goals should be defined by your business needs and the strategy identified. For example, if you are a local store, you may just need the basics of SEO strategies to build the required traffic. On the other hand, if you are an online trading company, investing more time, money and effort into site optimization might work wonders at increasing your sales revenue. It is very important that your SEO goals are aligned with your business goals and are reviewed periodically. It is equally important to understand that despite the initial days of optimization might be a huge step forward, SEO should be considered an ongoing process.

This content may be reproduced or republished provided the source is referred to and intact.

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Search Engine Optimization

Search Engine Optimization

World’s major SEO companies

Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka, EuroPages, Free Find, Go.com, Mirago, Nerd World, Northern Light, Open Directory Project, OpenText, Planet Search, Scoot, Starting Point, UK Directory, Webtop, Yellow Web

SEO an Overview

The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay.com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.

Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages…

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.

The overall SEO involves:

o Attracting prospects to a web site

o that is properly designed to encourage visitors to browse like Web Site Design

o leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

The overall SEO involves

o Attracting prospects to a web site

o That is properly designed to encourage visitors to browse like Web Site Design

o Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

SEO Case Study

o Do you have any intent to sell your product yourself?

o Do you have any intent to sell this product through a traditional retail channel?

o Have you decided to sell this product via the Web?

o Determine What You Have To Sell

o Determine Who Already Needs What You Have To Sell

o Determine What They Will Pay For What You Have To Sell

SEO Guidelines –

o Obtain A Domain Name And Site Host

o Search Engine Marketing Through Links

o Search Engine Marketing Through Public Relations

o Search Engine Marketing Through Banners and Print Media

o Search Engine Marketing Through Strategic Relationships And Reciprocal Links

o Search Engine Marketing Through Email Discussion Groups And News Groups

o Search Engine Marketing Through A Bulk Email Program (Careful!)

o Measure Progress And Change Only One Thing At A Time

o Proceed to Search Engine Placement Tactics and Tools Page

Develop A Website Using These Principles:

Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

1. It must showcase the need that your product addresses (public interest)

2. It must showcase the solution that you are offering.

3. It must provide instant gratification (for information and access to the solution).

4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.

5. Allow the visitor to buy your product (or, if a service, allow them to contact you).

6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!

7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

8. Change the site often (at least once per week) to give users a reason to visit again and again.

9. Consider offering a “gift” to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own “tell-two-friends” referral script on our site.

10. Have the site be “High Class”. Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.

11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.

12. Write the text and “storyboard” your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8½ x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of “cute”. And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.

13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.

14. Double check the site architectural concepts.

15. There are obviously “things” that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by “surfing” my links and those linked from our links.

16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.

17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.

18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.

19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.

20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don’t add graphics just to be neat — an animated mail box is really not something to add to a commercial site.

Follow these rules (mandatory for Free Site Listings)

o Make sure the site is rated for Family Viewing (keep it clean).

o Be courteous to other authors at all times — respect their copyrights, trademarks, and intellectual property.

o Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).

o Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.

o Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.

o If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don’t work and there may be legal problems).

o Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.

o If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!

Search Engine Placement through Search Engines, Links, and Awards

Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.

Search engine placement requires some homework. Before making this commitment, make a written note with the below information:

1. Your Web address (URL) in the form of http://www.yoursite.com

2. Your email address in the form of yourname@yoursite.com

3. The title of your Home Page in the form of “your site -products for (need}”

4. A 40 character product description

5. A ten to twelve word site description (your site TITLE probably)

6. A twenty-five word site description

7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.

8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site

9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)

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Search Engine Optimization (SEO) For Marketing on the Internet

Search Engine Optimization (SEO) For Marketing on the Internet

Search Engine Optimization (SEO) For Marketing on the Internet can be a great experience and quite rewarding for those that take the time to learn the foundational aspects to its over-all strategies. There aren’t any secrets to how you rank high with the major search sites except that successful SEO tactics and strategies are as infinite as they are varied. You want to know what it takes to have successful SEO? I will show you where to begin using certain processes to succeed in leveling the playing field between you and the many marketers that have recently come into the Internet marketing world.

First of all, before we talk about search engine optimization, you have to recognize foremost how search engines work. As well, you will have to understand other pieces of the search engine puzzle. These are:

1. What is an SEO?

2. Search Engine Optimization Process

3. Keywords

4. Linking Scheme

What is an SEO?

Search engines primarily want to give the user the most fitting and latest data to match the search phrase that was used by the individual user. Search engines are complex pieces of technology that allow users to quickly find relevant web sites by hunting for something they want by simply typing a word or a phrase into the search engine. Of course, the information will be useless if it doesn’t relate to the term being searched. If the data found is old it won’t help the user either. The data relevancy is extremely important and is why the user will always expect the latest information in order for it to be useful to them. As an Internet marketer, you will be very successful at getting your marketed campaigns up in the search rankings if you update your web site each day and add some extra pertinent information.

Search Engine Optimization Process

Search engine optimization (SEO) is the procedure by which online marketers use strategic articles to increase their web site’s overall relevancy in search results. SEO is something you are going to have to master if you want to have a successful Internet marketing business. The Internet has grown tremendously and the challenge for the best spot in rankings has created a massive market. With that in mind, understanding the fundamental elements of SEO is primary for online business success so lets look at technique familiarization next.

Using effective search optimization techniques will enhance the page ranking of your web site. In order to get there you will have to use certain methods to increase your site’s page rank. I believe that the most important way to do this is to supply high quality content to the site regularly. You would think that everyone out there is using this simple concept but there are so many web sites that fail to provide content that folks find interesting. This is where you can shoot your site straight to the top of the rankings because a site that offers content that is well-written, interesting, and updated regularly will stimulate visitors who are likely to return again and again to the site in the future. Do you see the power in this tiny bit of knowledge? If you can set your web site apart from those lifeless, uninteresting web sites then do it because you will definitely have a greater chance of attaining high page rank through search optimization.

Keywords

Keywords are a significant component for effective search engine optimization. If you place highly convertible keywords (words that folks place into search engines) and phrases in your content, you’ll find that your site will begin to get a larger influx of visitors. You need to make sure that the keywords and phrases you have on your site are the keywords and phrases that your site is essentially optimized for so that you are targeting your market properly. If you use lots of keywords in your content (i.e. article), you will likely have more online visitors finding your site at the top of search engines when they search using those specific keywords. If you are persistent with these methods, then your overall search engine optimization will increase which will lead to higher page rankings. So remember that relevant keywords will benefit your site so always make sure to use words that make sense to the material you have on the particular site!

Linking Scheme

Lastly, you should develop a linking scheme to enhance your search engine optimization. This not only provides free publicizing for your site, but it also gives the impression that your website is more significant because of its associated links. You will have many more visitors because of more sites directing back to your site. Of course, the more incoming links you have directed to your website, the higher it will be placed in the search engines. Although this process is a bit more involved, the rewards can be extensive and residual because with more “back-links” the longer your site remains towards the top!

Conclusion

Always bear in mind that search engine optimization methods are central in increasing your site’s rankings. You want to make sure that you write keyword rich, high-quality articles (content) and that you link your site to other sites and then connect them back to yours again. All this along with a good coaching or mentoring program will enable your business prosper for life!

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Drive Traffic to Your Site - Sure-Fire Ways to Energize Your Website

Drive Traffic to Your Site – Sure-Fire Ways to Energize Your Website

The regular internet user is heavily dependent on search engines. They want to read up on something, they use Google or Yahoo! to search articles on the topic. The user moves from the search results list, clicking websites for what they want, and usually from the top of the list going down. SEO techniques aim to increase the likelihood that your website is near the search results list.

If you're not receiving the traffic you want then you should consider improving your marketing techniques by adapting it to the latest SEO trends. Promoting your website will generate large amounts of daily traffic. The primary objective of your website is bringing awareness and potentially sell your product or service.

Building a website is essential but will not be of use if it's not properly optimized. Always make your business's website as search engine optimized as possible. Include targeted keywords through important elements of the site. This will assist in your page ranking. It will also get your website indexed by the most popular search engines around.

If you're not technically inclined or you are confident of your writing skills, article submission is another effective way to wrangle users to your website. It's as easy as writing an article, include your website URL, and submit to article submission directories.

The topic is related to the website being promoted. And it has to be a focused niche topic. That way, the article is assured of its originality. The article submission directory then feeds the article to subscribers; the feed is picked up by other websites for the content. For instance, an article on roasted tomatoes would be picked up by a recipe site or a tomato site. If the reader is interested in what you wrote and is eager to read more, they can follow the link provided. The resulting traffic is already filtered and focused. The reader is informed and interested in your website contents.

Another free method to drive users to your website is viral marketing. We've all experienced receiving a forwarded file, a video, power point presentation or an mp3 file. And most probably it's been traveling round and round being forwarded from one user to another. Now imagine the attached file has a link which points to your website. If the attachment is any good, this will be driving traffic to your website for a long, long time.

Viral marketing is dependent on the forwarding of interesting content, and as long as the file is interesting, your website will get advertised.

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9 Stages of Marketing a WordPress Website

9 Stages of Marketing a WordPress Website

WordPress Marketing Tips – Make Your Websites Soar

With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase visitors to a WordPress website.

In general, there are 9 stages to marketing research success:

  1. Formulating the Marketing Research Problem
  2. Method of Inquiry
  3. Research Method
  4. Research Design
  5. Data Collection Techniques
  6. Sample Design
  7. Data Collection
  8. Analysis and Interpretation
  9. The Marketing Research Report

Market your WordPress site

WordPress websites and blogs have an advantage over websites or blogs that were built using other content management systems (CMS).

SEO Advantages with WordPress:

When planning your next web project, you will most likely be presented with the choice of which content management system to utilize. WordPress is the CMS of choice for professional Internet organizations for many reasons, including an added benefit for search engine optimization (SEO) efforts.

Adding content to WordPress is easy.

Because SEO is very much dependent on original, quality content, adding posts to your website on a consistent basis is imperative.

The permalinks can be customized.

With WordPress you can add relevant keywords to the URLs for posts and pages, which makes it easy for Google and other search engines to detect those keywords and rank your website for your keywords.

WordPress is open source software. Because WordPress is open source, you can download it for free. This also means that hundreds of thousands of developers and programmers are working on WordPress and therefore, it functions better. Additionally, you will have no problem finding professional themes, plug-ins and extensions to download from trusted sources.

WordPress comes equipped with built-in RSS feeds.

Really simple syndication (RSS) feeds are important for SEO because they allow your valuable content to go to a feed with a link back to your website or blog. Readers can subscribe to your feed so that why will be automatically notified when your company posts new content to your WordPress website.

WordPress has very clean code.

Except for free themes, un-trusted plug-ins and extensions, WordPress code is clean and SEO friendly. Before you download free themes, plug-ins or extensions, remember that hackers utilize free downloads to inject malicious code into sites. If that were to happen, you could get your WordPress website or blog dropped from Google and penalized in search engines.

WordPress Plug-ins are plentiful

You can find a plug-in to do just about anything. The functionality of WordPress is enhanced with plug-ins and you can customize your WordPress install to meet your specific needs.

Get found, convert and analyze

  • Attract Traffic
  • Convert visitors to leads then to sales
  • Turn customers into repeat higher margin customers
  • Analyze for continuous improvement

Drive-up Sell and Cross-sell Opportunities

  • Get noticed in potential customers’ inbox
  • Show your social side
  • Pimp your product pages
  • Reach your goal, repeat.

To achieve high rankings in search engines for your specific keywords, there are many strategies which must be adhered to, but in general, if your firm produces relevant, quality, original content on a consistent basks, you will see an increase in search engine traffic. Other strategies include e-mail marketing, social networking, and attractive web design with WordPress to make your product pages shine and be relevant to both new and existing customers.

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Ticket to Success and Sales - Online Marketing

Ticket to Success and Sales – Online Marketing

“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous

Nothing sums up the brilliance of online marketing in today’s scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you’ll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only ‘like’ and ‘comment’. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts – the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. Let’s review the prime benefits:

  • ‘The World is your Stage’: With online marketing services, your reach is truly magnanimous. It expands in terms of demographic as well as relevance. Deep pockets and hefty bank account are no longer the requisites to get noticed and sell products. For example, A local farmer from one side of the world, can now take his produce and showcase it online to reach a potential customer living on the other side. All he’ll need to do is to use the internet to market this product, alongside some smart SEO strategies to place it amidst the right crowd.
  • ‘Laugh all the way to the bank’- It’s no surprise rappers worldwide dish out such catch-phrases, ever so often. After all, how can anyone run from the fact that every business and corporation is the world works towards – ‘profit’ aka revenue, return, moolah? So, when the outcomes are so luring, who wouldn’t jump? With the chance to reach the target audience directly and personally, the sales are bound to go up, by default.
  • ‘Straight from the horse’s mouth’ – With digital marketing you can document every move of your consumer. In the virtual space, everything becomes transparent – the good, bad and the ugly is out in the open for every to judge. No beating around the bush, you will get immediate feedback and instant report of your product’s performance. You can directly reach out to your customer and build a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible.
  • ‘Marking your territory’ – Digital marketing promises to cut marketing costs drastically. Over and above all other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously economical. Your online marketing agency will help you pick your audience and invest in reaching out only to them. It will also reduce your cost per unique user. For example: while a 5000 AED investment on a hoarding or event sponsorship reach about 5000 prospective customers, an online campaign through a viral video on social media will keep 10 times fold more.
  • ‘Something for everyone’ – Online marketing space isn’t reserved for the who’s who of the business world. Even a small business or a start- up can reap benefits in all the entirety. That’s the beauty of this medium. Such opportunity presents a fair chance to businesses to prove their mettle purely based on the quality of services/product. For the first time, a small enterprise can give the market’s big fish a run for its money. Making it an all-inclusive environment to run business in.
  • ‘Survival of the fittest’ – The business world is booming, everyone wants a piece of it. So, in order to survive this mad rush, you have to a step ahead, always. Being in the digital gives you direct insights in your markets and demography. It gives you the opportunity to gauge your competitors move and plan a rebuttal. Online marketing companies help in giving your brand the edge and new-age glow. Hence, assuring the consumer’s that the product/services that you offer are state-of-the-art and cutting edge in all its entirety.

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