Productive Social Media - Steps to Optimize Social Media

Productive Social Media – Steps to Optimize Social Media

Everyone wants to get the spotlight. And what is the most productive way to be able to get that spotlight? It is through optimizing social media. By doing this, you will be able to attract good traffic to your site. And good news that comes with this is that you will have a great chance of more!

Here are some steps to fully optimize social media.

1. Get hold of good page titles on your site. Make sure that proper keywords are integrated on your titles as the title would be reflective of the content of your page. Once you join social media, your networks can easily identify what you are offering.

2. Check your web site every now and then. Proper maintenance is required so that you will have people visiting your site. Take note of broken links or updated content. You want your visitors to see the very best of your site, so be a show off. Take pride with your content and your site.

3. Ask your clients for suggestions and comments. Seeking feedback from your visitors will help you improve your business as well as getting more satisfied clients. While drawing traffic, you are also drawing customers that can help you with viral marketing.

Optimizing social media will increase the chances of a successful business. Just imagine one satisfied client telling a whole bunch of other members about your business! That is easy advertisement for more targeted customers. And that is the benefit of social media – easy viral marketing.

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Common Social Media Marketing Mistakes

Common Social Media Marketing Mistakes

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies.

About 20 percent of customers use social media channels to find information about any business. That means your role as a business owner should be to maintain your brand's online presence.

What some entrepreneurs fail to understand is that it is not just for fun-it's a force to be reckoned with. When used right, it can bring power to your business. On the other hand, flops on social media can be bad for business. Here are the top social media marketing mistakes companies make.

1. Having Too Many Social Channels

Alright, so if you're on social media, you do not have to be on all the platforms. Your company just needs to be on the ones that are best able to reach your customers. After all, the content you post on LinkedIn may not apply to Snapchat, as your interests on both platforms may also differ.

Additionally, every channel you sign up for is another platform to maintain regularly. It is a real-time channel, which means content should always be flowing on your page. So if you have five different channels (which you can), you have to make sure you can manage all of them regularly.

2. Ignoring Feedback

This applies to both good and bad feedback. Customers love hearing from a brand they follow because it gives your company a friendly, human face. While it may be tricky to keep track of your followers' interactions, the more (and quicker) you respond to their comments, the more chances you'll have to give them a good experience.

It's said that 71 per cent of customers who have a good experience with a brand are more likely to recommend it to others. This is also your chance to express brand personality. You do not have to sound like a robot. Use a voice that works for your branding. Spotify's brand identity targets millennials, so their tone is fun and hip.

3. Posting Content Manually

Creating content and managing social channels regularly are tough tasks. It takes a lot of time and effort, which is why some businesses fail to update frequently. Luckily, there are lots of tools that can help you optimize your social media management.

There are tools for different needs. For publishing, there's Hootsuite, Buffer, and Sprout Social; for quick graphics, there's Canva. These are just some of the examples of tools you can use to save time, and make its management easier.

4. Not Optimizing Content for Each Platform

Your hashtags on Instagram make sense but on Facebook, not really. At the same time, the ideal character count on Facebook is not the same on Twitter, and the number of emojis you put on Instagram will not work on LinkedIn. Each social media platform has different ideal posts, so you should optimize your posts for each channel.

Any digital marketing company knows social media marketing is more than just signing up for accounts. Maintaining your channels is a lot of work but it can build brand loyalty, which is something hard to find. So the next time you sign your business up for a social media account, remember to keep it on a regular business.

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Uses of Social Media Management (SMM) Tools

Uses of Social Media Management (SMM) Tools

Social media and modern day commerce

The social media epoch has formed a whole new way of networking, connecting dots between commerce and lifestyle, speeding up globalization and taming space for businesses to penetrate the market.

From Facebook and Twitter to Instagram and Snapchat, people are spoiled for choices when it comes to getting in touch with the world. A single WhatsApp group could contain the real estate contacts and data of an entire area code. A YouTube channel can be a knowledgeable source of information related to fixing up your car. One Facebook post could go viral and demand support for controversial matters that require change. Thus, social media serves as the perfect pitch for commercial enterprises, whether starting out or already in the game, to exponentially expand their reach and simultaneously understand the market better.

Social media has grown to strengthen client relations with businesses and amplify brand loyalty. With numerous modes of social media, a brand can take several formulas to reach a wide range of audiences, thereby dominating markets with its presence. Social media relies on the ability to relate. The market works on the same principle for any business to take off. Arguably one of the best qualities of social media is that its persuasive publicity urges industries to bring quality products and services to a competitive market. As the forefront of many innovative steps in the entrepreneurial world today, social media is the digital compass that any business must crack to manoeuvre through changing trends and growing markets. This is where social media management (SMM) plays a key role and sets itself apart as a governing force in the field of brand promotion, advertising and gaining market approval. Excellent social media management techniques dictate the success of a business in the digital world. This is confidently translated to durable results in the market.

Social Media Management (SMM)

With the rise of technological prominence in every industry, social media management (SMM) is backed by a set of digital tools that lay off the burdens that come with the hefty task of reaching out to millions in an instant. Managing content and delivering the right material takes time, effort and loads of creativity. The goal is to appeal to prospects in the most innovative manner possible. As the web is already saturated with creativity, getting your point across becomes that much tougher. This is why certain tools and techniques are required in efficient social media marketing for businesses across the world. These carefully structured, user-friendly SMM tools help manage content on multiple social media platforms in a timely manner while bringing the best out of communication with viewers.

Social media marketing tools available online have redefined the way we can use social media to develop a brand. Immediate results and constant monitoring can be done while the right measures can be taken to approach varying types of markets worldwide. SMM tools make it easier for business to see their progress in real-time and captivate a potential marketplace. Although there are several tools used in order of preference, some tools stand out for their exceptional design and functions. The techniques and managing style differs from person to person and the internet is home to various kinds of SMM tools that suit diverse managerial standards. Based on use reviews and popularity, there are few SMM tools that appeal to a wider range of users across industries.

Popular Social Media Marketing (SMM) tools

As of 2018, here is a list of the top trending Social Media Management (SMM) tools that have revolutionized marketing online:

  • HootSuite

HootSuite allows you to manage all your social accounts on one platform at affordable rates, engage viewers on multiple networks and share insights across teams. Facebook business features can be optimized with the help of tools like HootSuite. This tool allows you to quickly resolve customer inquiries, collaborate with a team and expand reach with employee activism. By keeping tabs on the social return on investment, the SMM tool allows users to make informed marketing decisions at crucial times.

  • Buffer

Buffer is SMM software that eanbles users to schedule and send posts at various intervals called as timeslots. The tool also provides real time post statistics to keep updated with interactions on social media. Buffer is equipped with many productive marketing techniques and gives you the provision to unlock additional paid features. To make the most out of Twitter, Facebook and other social media platforms, Buffer is a pervasive SMM tool available today.

  • Sprout Social

When it comes to viewer association Sprout Social is a good choice for marketers. Primarily focusing on social care creates strong relations between businesses and audience. With many updated features, the most recent Sprout Social features also include enhancements in social care efforts. Although some social media websites such as Instagram don’t allow third parties to post visual media, Sprout Social’s ‘Smart Box’ records activity on Instagram posts as well. Facebook and Twitter feeds can be managed easily with this SMM tool.

  • Hubspot

Also a paid SMM tool, Hubspot has proven to be a favourite among marketers online as a social publishing. With countless features, HubSpot specializes in SEO techniques, advertisements and audience involvement to bring the best out of marketing stratagems. With several integrated techniques like email listings and automated marketing, users can attract, convert, close and amuse audiences with HubSpot.

  • MeetEdgar

MeetEdgar is probably most known for its unique re-sharing option that allows automated content circulation. By recording social statistics the sky is the limit to growing your business online with MeetEdgar. Affordable, easy to use and effective SMM techniques make it one among the many stand out software used for social marketing purposes.

  • Agora Pulse

Agora Pulse has grown on SMM enthusiasts over the past few years as a dynamic social media marketer’s tool. With many useful features, Agora Pulse records viewer data and aids in crisp marketing policies, a prodigious social media publishing tool as well. Agora Pulse also utilizes a spam filter technique that resolves data traffic issues and regulates content on your social media posts.

With the growing demand for efficient SMM tools equipped with easy to use interfaces and exceptional functions, trending software such as these have revolutionized businesses with social marketing.

Role of SMM tools in marketing?

The applications of SMM software cannot be stressed in one go due to their manifold functions.

Time being the major concern; most users opt for SMM tools because they make use of time in the best way possible. With easy to use interface and time-effective management techniques, these tools help marketing professionals understand the market quicker and better as they delve deeper. From discovering new trends to conversation with prospects, these tools help control all your brand’s social media accounts on a single platform without having to individually log into multiple accounts. You can air information online within a set time frame and dictate the flow of customer interactions. Businesses witness drastic growth as the market presence is elaborated across diverse populaces. With SMM tools you can analyse and articulate continuous growth by building the unparalleled company profile.By segmenting a marketplace, businesses have authority over what information should reach which region and how much resource should be allocated for specific advertising endeavours. As a game changer, the commercial returns in terms of advertising and public relations is enhanced by maintaining a watchful eye over every step a business takes since inception and leap towards brand promotion.

The perks of SMM tools are infinite. You can manage conversations and set up polls or improve ratings at the click of a button. With a Birdseye view over every event you can prepare, reconstruct and refurbish new marketing strategies. By recycling posts at intervals, a technique available in many SMM tools, you can create a repetitive sense of urgency among people who come in contact with your brand. The customer should see that your brand value is above opposition. Among the many features that make SMM tools worthy, whether open source or paid, is the fact that the results are guaranteed provided that the content is appealing. Even if you have to pay extra bucks to reach out to the right people, SMM guarantees this output. The brand appeal will definitely attract more customers when the creative aspect meets with the perfect management strategy. The right social media management tool can be a substitute for an employee in regulating information and keeping tabs on business statistics

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7 Tips for Improving Online Sales Using Social Media

7 Tips for Improving Online Sales Using Social Media

Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.

In this post, you will explore seven tips for improving online sales using social media:

1. Use messaging services to offer excellent sales support

You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.

So, if you are not using messaging apps to automate confirmations and for selling, you're losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.

2. Analyze conversations about your brand and services

When it comes to participating in conversations with your customer's social media is the most effective tool. However, the continuous attack by customers make it difficult to determine the useful information. Thus, keeping an eye on your users online activities will help you understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.

Brand listening is the skills of developing important insights by analyzing your clients' conversations about your services, brand, and competitors. However, you will need to need to focus on more than simply monitoring your official social media accounts.

3. Encourage your users to share their personal experience

There is no doubt that the success of every social media is not based how much they talk about themselves. Instead, it depends on how much their customers talk about their services and brand. Thus, you must provide your customers an option to share their experience before, during and after making a purchase.

A recent evidence has shown that 1 out of 3 Facebook user has first shared, liked and commented the product prior to purchasing it.

4. Provide easy and quick buying options on your social channels

These days we can see a great expansion in retail sales that are driven by social channels. In these channels buying buttons play a major role in generating more sales. With the help of the buy buttons your clients can make smooth and secure purchases from within the social networks. This reduces the need to follow a multi-step process and limit it to a single click sale process.

5. Feature User-generated content (UGC)

The content that is created and shared by your customers, followers and fans on social channels also generate content – User-generated content (UGC). They either create it instinctively or through other options like giveaways or contests. Curating UGC's work effectively for e-commerce businesses. Usually, people who see UGC are 97% more likely to buy your services, according to Business Insider.

The content generated in the form of images by the customers also work effectively. In fact, 77% of online shoppers choose Instagram pictures when they were to make a choice between UGC (like images posted on Instagram's) and professional images (given on the pages of product description). When you use authentic pictures it works as a social proof, enhance your ad performance, attract high-intent visitors from Instagram to product pages and improve on-site conversion rates.

6. Develop seasonal and business-related content

Almost all eCommerce businesses create effective business-related according to the seasonal calendar. They perform very well in generating sales, creating special offers, incentives and emails. They also outdoing stocking their social channels with announcements about all related seasonal e-commerce activities.

But when you create seasonal content that is not highly promotional most stores fall short. Therefore, it is best to stay organized with an effective content creation platform on your social media channel.

7. Create social-friendly visuals

Nearly all businesses using social streams are hard pressed to create social-friendly content. As users are more knowledgeable and they avoid generic stock images. According to a Chute Digi day Study over 70% of users find it at least two times more effective to use pictures than only written content alone.

However, the problem arises when a web owner is not able to hire a professional designer. In that case, you can consider using Buffer's Pablo, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need pictures for graphics and infographics, using Venn gage will be a great option. It offers hundreds of design templates to generate detailed images quickly. These templates are typically categorized into Beginner, Intermediate, and Advanced. So, you can choose pictures according to your level of expertise.

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Advantages and Disadvantages of Facebook Paid Advertising

Advantages and Disadvantages of Facebook Paid Advertising

Most internet based business people today make it a point that they are present in the Facebook because of its millions global users. These people know that social networking is the “in” thing today, and they recognize the vast amount of potential customers they can get with the site.

Social networking sites particularly Facebook, have several viewers logged on daily and these people stay on site for several hours making them a vast potential of leads or may eventually be customers. Because of the numbers of active users, this site makes it the favorite venue of the people for their paid advertisements.

Several of these advertisers, however, make it a point that they have made several steps to avoid facing problems that they may encounter along the way. Facebook may also have its disadvantages aside from the advantages you can get if you have paid advertisement in this site.

Those who engaged in Internet based businesses and want to succeed in Facebook must subscribe to accuracy and relevancy before they start their ad campaign. Facebook reviews all advertisements without exception before an approval is given.

If you want your paid ads on this site, make sure that these are without discrepancies. Advertisement with highly doubtful claims and inaccuracies will surely be disapproved and everything should meet the company’s guidelines before an approval is made.

One good thing with Facebook paid advertising, is you can choose which form will work best for you. The cost per thousand impressions (CPM) can be successful, as well as the cost per click (CPC), with just a thorough testing and optimizing to find out which work best for your campaign.

Advertising in this site can very well make use of targeting of customers because of the varied social class users. You can make it a perfect way to communicate with people in your field and those with relevance to what you offer.

A disadvantage could be that, despite the thousands of viewers who log on, it would still be very hard to convert these viewers to sales of what your offer. Making these people stay on your ads for a couple of minutes to completely understand your product is still very hard.

Another disadvantage is overcrowding and the tendency of viewers to spend more time on one page. While it can be a good mode of communication and connection to a variety of acquaintances, as paid advertisers, you may have lost some opportunities on searches.

Although, it may be true that not every click will convert to sales and not everyone will like your offer, still you have to go on. Facebook is still one of the best ways to give you the opportunity for success.

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SEO Is a Cost Effective Internet Marketing Strategy

SEO Is a Cost Effective Internet Marketing Strategy

Nowadays most internet users are using search engines on daily basis to find either a product or information related to their needs. On the other hand, internet marketing professionals need to implement the most adapted and profitable strategies to increase their visibility and get traffic toward their websites. By promoting your products or services widely, you can build a good reputation and make money out of your traffic and also out of the money you will have saved by using SEO as your main internet marketing strategy. Internet is now fastest growing market place and to stand out from the crowd you need the right route.

Search Engine Optimisation is the process of optimising a website to make it reach the highest search engine ranking position on a given set of keywords relevant to the purpose of the website. Search engines such as Google are users orientated and only want to give them the most relevant results so they can find the exact match on the first spot. To be able to reach highest position using this internet marketing strategy, there is a number of tactics to make your site search engine friendly. Most of these tactics require few investment but just skills and good attention to details. Google relies mainly on high quality content with an emphasis on keyword placement and relevance. SEO can subdivided in essential parts; On page optimisation which consists in acting and optimising on the website’s pages and; Off page optimisation is more about promoting your website on other websites using link building for example. The more this optimisation will be relevant to your targeted keywords the more you will have the odds on your side to reach the highest ranking positions which will give more traffic. The need to be the highest as possible in search engines is justified by the fact that most internet users are looking at the first three results so that means that if you are lower then you will get few or no traffic at all.

Using SEO as your main internet marketing strategy requires extensive knowledge and patience. In fact, it is a long-term investment that only paying with regularity and hard work. Internet is a fast changing environment and you need to be on top of new trends and concepts so it is vital that you keep your knowledge updated. The only way to be rewarded by a SEO campaign is to work hard without losing patience and you will surely be rewarded.

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A Good SEO Course Will Help You to Optimize Your Website on the Web

A Good SEO Course Will Help You to Optimize Your Website on the Web

Do you have a website of your own? Are you upset with the fact that the website does not show up in the first or second page of Google search? You need not worry more. You can improve the visibility of your web page by SEO. SEO is nothing but search engine optimization in which the ranking of your website can be improved and can feature in the top rankings of search results. SEO is an integral part of web marketing and can really give your website a boost. You can also pursue a SEO course from a reputed institute or university to enhance your SEO skills and to know more about Internet marketing.

A SEO course will help you to know the intricate skills of search engine optimization. SEO can be done online as well as offline and both these techniques help in attracting traffic to your website. There are some common topics that will be covered by majority of the universities and institutes that offer courses in SEO. Along with basic introduction to SEO, these courses will also provide knowledge on keyword research, on-site optimization, off-site optimization, getting listed, Google analytics, social media and SEO, viral marketing, pay per click ideas, dos and don ' ts in SEO and many more.

Completing a SEO course will enable you track your website better. These courses are also taught online now so that people can study these courses in their convenient time. Various types of training materials are available in the form of CDs, DVDs as well as simple PDFs. For most of these online courses, you have to register to the website of the institute or the university that offers the SEO course. You can gain knowledge regarding SEO and its various techniques from these courses. Various types of SEO tools are being invented and implemented each day to enhance visibility of a website on search engines.

The best option is to opt for a regular SEO course. This gives opportunities of direct interaction with people in this field. Not only that these courses also offer first hand real experience with SEO tools and techniques. Many institutions and universities provide video demonstrations to their students for better understanding of SEO. You may ask questions about SEO and other internet marketing techniques from the experts teaching these courses. You will also be asked to do assignments as a test of your skill and understanding of the subject. These assignments are graduated and you are also informed of your mistakes, if any.

After the completion of your SEO course, you will have to appear for an examination that will test your SEO skills and expertise. On clearing the examination successfully, you will be awarded a certificate. There are various levels in these courses. While the basic level deals with some very basic concepts of SEO, the advanced and professional SEO courses help in understanding SEO much better to depth. Most of these courses are hourly based and come at varied rate packages. The professional courses charge more than basic courses.

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Search Engine Optimization: The Fundamentals

Search Engine Optimization: The Fundamentals

A website needs to be aesthetically appealing. Visiting a page that looks unprofessionally done or is difficult to navigate can lead to many people getting a poor impression of the organization. For this reason, a good website design is something many businesses in 2011 will invest in. The problem with that however, is often the site will then not be properly optimized and subsequently, not seen by many people.

There are five Fundamentals of Search Engine Optimization. When properly rented-out, a website can earn a better search ranking leading to more traffic and more sales (or members, donors, etc). The position where a website is found on a search engine in influenced by two variables: the intensity and quality of the search engine optimization and the number of competitive websites. Nonetheless, here are some techniques used to achieve the five Fundamentals of Search Engine Optimization.

1. Age of the URL

Often, this is a factor that a website owner has little influence on. The most important thing a website owner can do is get the site up as soon as possible. Once the URL is purchased, putting up an "Under Construction" page can help. Since the site is not indexed at this point, it is practically impossible for someone to fall upon your site unless directed to it by exact URL. The "Under Construction" page does however, count towards the age of the URL and therefore will help getting the site seen once the development of it is complete.

2. Onsite Optimization

When most people think about onsite optimization they think of keyword rich text. Selecting the best keywords and properly including them in the text is only one important step for this fundamental. Another important step is ensuring that the website's source coding is correctly written. Site's should be properly compressed to improve load times and meta tags, alt tags, headings, the description, keywords and the title should all be complete and keyword rich. Finally, the point that needs to be taken care of first – the site's structure. Also known as a website's theme or silo, a site's structure determines a user's experience and a search engine spider's ability to crawl it. A site's theme should go from most general to most specific in terms of topic.

3. Linking

It is important to remember that the Internet is often called the World Wide Web because of its structure. The more links that a site has going to it, the more paths are there for the spiders (and the visitors) to get to the site. By getting other sites to link to one company's website, it is increasing its visibility and its ranking. Google looks at the links like votes for the site. Inbound links pointing to pages other than the home page help get those pages ranked on Google as well. For many industries, it could require hundreds of links per page to get onto the first page of top search engines. To help with the task, posting on blogs and using social networking sites also sends links to the site.

With the recent changes in the use of social media on a website's ranking, it is believed that Facebook's 'Likes' and Twitter's 'Follow' count as votes to the site, much in the same way links count. This is why many businesses are pushing their Social Network presences in order to improve their search engine optimization.

4. Occurrence of Content Changes

CBS.com has over 20,000 visits per day from Googlebot, Google's web crawler. It is because major news sites like CBS and CNN change content every few minutes. This factor helps rank CBS and CNN as 10/10 by Google's page rank. Most businesses do not have the time to keep up with the news sites but changing the text and photos a few times per year positively impact a site's positioning. Google will judge as if the site is being maintained and updated and will position it ahead of a competitive site that is not maintained.

Using social media on sites like Twitter and Facebook, or a blog, allow for constant updates or 'tweets' under the organization's name. Today, this also counts as content updating and can get good positioning on search engines.

5. User Provided Content

More and more sites are asking for reviews and comments, there are two reasons for this. For one, it increases interactivity and therefore improvements user experience. Users spend more time on a site and with each minute that passes the chances of converting them into customers increases.

The second reason is founded in search engine optimization, and is the fifth and final principal. Content provided by users tells Google and the other top search engines that people actually use your site. It increases the chances that other users may find it interesting and therefore improves the website's position on results pages. Using a blog is feasible, the easiest way to get user content through comments. If an interesting posting is made, followers of the blog are likely to comment and Google recognizes this.

With these five Fundamentals of Search Engine Optimization, a website's positioning on the search engines will improve. Depending on the quality of the work done, its intensity and the site's competition, it could greatly impact the positioning on search engines. If properly formatted, the better positioning translates into more traffic and higher conversion rates.

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How Can Digital Marketing Agencies Help You With Mobile App Development?

How Can Digital Marketing Agencies Help You With Mobile App Development?

Mobile app development is one of the newest and most popular services offered nowadays by digital marketing agencies. If designed and developed effectively, a mobile app can provide your online business with incredible and permanent exposure. Having your mobile app installed in a customer’s device is so much better than merely having your site bookmarked or enjoying some link love from your customers.

Mobile apps – once installed – will stay there for your customers to see every time they use their mobile device. That helps with brand recognition – and, given time, it may also increase sales and profit margins.

But as mentioned early on, not just any ordinary mobile app can become a competitive advantage. It has to be built by an expert – and one who, with your help, also has a keen understanding of your target market.

App Intros

App intros are only mesmerising at the first few times you get to watch them, but after that they tend to be an annoyance – and one that can actually delay customers from making use of your app. Use animation-heavy intros only when you feel it will add value to your app – which is usually the case with mobile gaming apps but not so for utility apps.

If you do need to create one, be sure to keep it short but sweet as well. Make sure it can be cut short with a tap on the screen.

Loading Indicators

Customers – even those who are extremely technology-savvy – may still end up troubled and worried when all they see is a black screen upon opening your application. What they don’t know is that your application is actually just in the process of loading. To prevent your customers from thinking that something’s wrong with your app – which they could end up deleting or – worse – complaining publicly about, you need to make use of graphics and loading indicators at such instances.

They will work as distractions – important ones – and hopefully they’ll be enough to keep your user from closing the application out of impatience and frustration.

Different Versions

This is something you have to be very strict about when hiring a digital design agency for mobile app design and development. They must not simply copy-paste their codes from one operating system to another and then just modify the dissimilar parts. That may seem fine in theory but it would be a total disaster in reality.

It’s like transplanting a monkey’s heart in a human body just because they both walk on twos and they both have beating hearts. It just won’t do – and the same goes for mobile apps designed for varying OS.

Overstuffing

Some people have a tendency to “overstuff” the screen with unnecessary elements because they want their mobile application to be completely functional. However, doing so would only just make it more difficult for a user to navigate around your app. With so many buttons and too little space, only your little finger will probably be small enough to press those links and buttons.

There are so many other elements to consider when you commission a professional to design and develop a mobile app for your company. At the end of the day, just remember that both of you are experts in your own right. So you should definitely let a digital marketing agency do what it does best and interfere only when there’s a clear need for your professional opinion.

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SEO Training

SEO Training

SEO Training Courses in the UK

SEO – Search Engine Optimisation, is an extremely  valuable skill.

The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can’t just go & enroll on an SEO course at your local night school, they don’t teach it in schools, there are no college courses in SEO in the UK, that I’m aware of, and there are very few real opportunities to learn real SEO from someone who knows how it’s done.

I think the reason most SEO consultants don’t offer to train, is that training is much harder work than just doing SEO – and at the same time, when training new SEO consultants, we’re creating real competition for ourselves – and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they’d prefer it that way – it’s difficult promoting a clients website when you’re up against another professional, so really for us, the less true SEO professionals out there, the better!

So – most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I’m sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No – they’re not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who’re doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn’t likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?  So, if you do find a course which seems very cheap – just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost – but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about – is what happens after the course? Like learning to drive, the REAL test comes after you’ve passed & you’re let alone to drive. Remember the first few weeks of driving, scary right? 

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course – and I offer packages for continued support after a year.

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