Deciding what expertise you need
For most business sites, it helps to select designers who come from a marketing communications background, not a pure programming or art background. Your developer must have the ability to design with an eye towards your target market, be knowledgeable about achieving business objectives, and be skilled enough to do the programming tasks required. Not every designer is right for every type of business or has staff with the experience to meet the specific requirements described in your request for proposal (RFP)
Developers with enough staff might be able to help with all tasks in the precedent list, or they might subcontract these services out, saving you the trouble of finding providers yourself. At the very least, they probably have a list of people they recommend. Most small businesses can not afford all these professionals. Decide which aspect of the site is most important to its marketing success. For instance, online stores and tourist sites depend on high-quality photography. A
content-rich site inherently presents good writing, while a multimedia site may need an animator, videographer, or audio engineer. Prioritize by outsourcing the most critical element. Do the best you can with the rest.
Finding good providers in your area
Locating qualified professionals is like finding any good service provider. A recommendation can not be beat. Take the time to review designers 'and other providers' portfolios online to ensure that you like their style and to assess their talents. Match their description of skills and experience against your RFP. Always check references – not only those providers give you, but also several others randomly selected from their portfolio.