marketing

Common Social Media Marketing Mistakes

Common Social Media Marketing Mistakes

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies.

About 20 percent of customers use social media channels to find information about any business. That means your role as a business owner should be to maintain your brand's online presence.

What some entrepreneurs fail to understand is that it is not just for fun-it's a force to be reckoned with. When used right, it can bring power to your business. On the other hand, flops on social media can be bad for business. Here are the top social media marketing mistakes companies make.

1. Having Too Many Social Channels

Alright, so if you're on social media, you do not have to be on all the platforms. Your company just needs to be on the ones that are best able to reach your customers. After all, the content you post on LinkedIn may not apply to Snapchat, as your interests on both platforms may also differ.

Additionally, every channel you sign up for is another platform to maintain regularly. It is a real-time channel, which means content should always be flowing on your page. So if you have five different channels (which you can), you have to make sure you can manage all of them regularly.

2. Ignoring Feedback

This applies to both good and bad feedback. Customers love hearing from a brand they follow because it gives your company a friendly, human face. While it may be tricky to keep track of your followers' interactions, the more (and quicker) you respond to their comments, the more chances you'll have to give them a good experience.

It's said that 71 per cent of customers who have a good experience with a brand are more likely to recommend it to others. This is also your chance to express brand personality. You do not have to sound like a robot. Use a voice that works for your branding. Spotify's brand identity targets millennials, so their tone is fun and hip.

3. Posting Content Manually

Creating content and managing social channels regularly are tough tasks. It takes a lot of time and effort, which is why some businesses fail to update frequently. Luckily, there are lots of tools that can help you optimize your social media management.

There are tools for different needs. For publishing, there's Hootsuite, Buffer, and Sprout Social; for quick graphics, there's Canva. These are just some of the examples of tools you can use to save time, and make its management easier.

4. Not Optimizing Content for Each Platform

Your hashtags on Instagram make sense but on Facebook, not really. At the same time, the ideal character count on Facebook is not the same on Twitter, and the number of emojis you put on Instagram will not work on LinkedIn. Each social media platform has different ideal posts, so you should optimize your posts for each channel.

Any digital marketing company knows social media marketing is more than just signing up for accounts. Maintaining your channels is a lot of work but it can build brand loyalty, which is something hard to find. So the next time you sign your business up for a social media account, remember to keep it on a regular business.

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How Can Digital Marketing Agencies Help You With Mobile App Development?

How Can Digital Marketing Agencies Help You With Mobile App Development?

Mobile app development is one of the newest and most popular services offered nowadays by digital marketing agencies. If designed and developed effectively, a mobile app can provide your online business with incredible and permanent exposure. Having your mobile app installed in a customer’s device is so much better than merely having your site bookmarked or enjoying some link love from your customers.

Mobile apps – once installed – will stay there for your customers to see every time they use their mobile device. That helps with brand recognition – and, given time, it may also increase sales and profit margins.

But as mentioned early on, not just any ordinary mobile app can become a competitive advantage. It has to be built by an expert – and one who, with your help, also has a keen understanding of your target market.

App Intros

App intros are only mesmerising at the first few times you get to watch them, but after that they tend to be an annoyance – and one that can actually delay customers from making use of your app. Use animation-heavy intros only when you feel it will add value to your app – which is usually the case with mobile gaming apps but not so for utility apps.

If you do need to create one, be sure to keep it short but sweet as well. Make sure it can be cut short with a tap on the screen.

Loading Indicators

Customers – even those who are extremely technology-savvy – may still end up troubled and worried when all they see is a black screen upon opening your application. What they don’t know is that your application is actually just in the process of loading. To prevent your customers from thinking that something’s wrong with your app – which they could end up deleting or – worse – complaining publicly about, you need to make use of graphics and loading indicators at such instances.

They will work as distractions – important ones – and hopefully they’ll be enough to keep your user from closing the application out of impatience and frustration.

Different Versions

This is something you have to be very strict about when hiring a digital design agency for mobile app design and development. They must not simply copy-paste their codes from one operating system to another and then just modify the dissimilar parts. That may seem fine in theory but it would be a total disaster in reality.

It’s like transplanting a monkey’s heart in a human body just because they both walk on twos and they both have beating hearts. It just won’t do – and the same goes for mobile apps designed for varying OS.

Overstuffing

Some people have a tendency to “overstuff” the screen with unnecessary elements because they want their mobile application to be completely functional. However, doing so would only just make it more difficult for a user to navigate around your app. With so many buttons and too little space, only your little finger will probably be small enough to press those links and buttons.

There are so many other elements to consider when you commission a professional to design and develop a mobile app for your company. At the end of the day, just remember that both of you are experts in your own right. So you should definitely let a digital marketing agency do what it does best and interfere only when there’s a clear need for your professional opinion.

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Ticket to Success and Sales - Online Marketing

Ticket to Success and Sales – Online Marketing

“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous

Nothing sums up the brilliance of online marketing in today’s scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you’ll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only ‘like’ and ‘comment’. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts – the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. Let’s review the prime benefits:

  • ‘The World is your Stage’: With online marketing services, your reach is truly magnanimous. It expands in terms of demographic as well as relevance. Deep pockets and hefty bank account are no longer the requisites to get noticed and sell products. For example, A local farmer from one side of the world, can now take his produce and showcase it online to reach a potential customer living on the other side. All he’ll need to do is to use the internet to market this product, alongside some smart SEO strategies to place it amidst the right crowd.
  • ‘Laugh all the way to the bank’- It’s no surprise rappers worldwide dish out such catch-phrases, ever so often. After all, how can anyone run from the fact that every business and corporation is the world works towards – ‘profit’ aka revenue, return, moolah? So, when the outcomes are so luring, who wouldn’t jump? With the chance to reach the target audience directly and personally, the sales are bound to go up, by default.
  • ‘Straight from the horse’s mouth’ – With digital marketing you can document every move of your consumer. In the virtual space, everything becomes transparent – the good, bad and the ugly is out in the open for every to judge. No beating around the bush, you will get immediate feedback and instant report of your product’s performance. You can directly reach out to your customer and build a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible.
  • ‘Marking your territory’ – Digital marketing promises to cut marketing costs drastically. Over and above all other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously economical. Your online marketing agency will help you pick your audience and invest in reaching out only to them. It will also reduce your cost per unique user. For example: while a 5000 AED investment on a hoarding or event sponsorship reach about 5000 prospective customers, an online campaign through a viral video on social media will keep 10 times fold more.
  • ‘Something for everyone’ – Online marketing space isn’t reserved for the who’s who of the business world. Even a small business or a start- up can reap benefits in all the entirety. That’s the beauty of this medium. Such opportunity presents a fair chance to businesses to prove their mettle purely based on the quality of services/product. For the first time, a small enterprise can give the market’s big fish a run for its money. Making it an all-inclusive environment to run business in.
  • ‘Survival of the fittest’ – The business world is booming, everyone wants a piece of it. So, in order to survive this mad rush, you have to a step ahead, always. Being in the digital gives you direct insights in your markets and demography. It gives you the opportunity to gauge your competitors move and plan a rebuttal. Online marketing companies help in giving your brand the edge and new-age glow. Hence, assuring the consumer’s that the product/services that you offer are state-of-the-art and cutting edge in all its entirety.

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How to Find the Best Digital Marketing Agency

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing“, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.

Social Media Marketing

Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management

When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

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5 Tips To Select The Best Digital Marketing Agency for Your Business

5 Tips To Select The Best Digital Marketing Agency for Your Business

The world, today, is becoming progressively digitalised with millions of folks going online. Companies are realizing the encompassing reach their brands can enjoy by being proactive in the digital arena. No matter a brand is small or a giant unit, they certainly do not hesitate to invest in the top digital marketing agencies that have the power to make their business outshine in the busy gala.

Digital marketing has the potential to reach out to a much wider audience in comparison to the traditional advertising mediums. Not only because it can target a larger group of the audience but also because it can do the same at a minimum cost. The powerful digital marketing tools like emails, social media posts and other online campaign and promotional strategies offer a cost-friendly yet extremely effective to stand out in the competitive marketplace.

Digital marketing trends are, however, in an ever-evolving stage with new strategies getting introduced every season. In this respect, selecting a marketing agency will help a business to keep itself updated with the changing trends and achieve the business goal. Investing in a good digital marketing agency is very important for the success of your business lie on their hands to a great extent. The following checklist will help all the affiliated marketers to choose the best digital marketing agency for their business –

Make Yourself Clear about What You Want:

Long before you start your search of finding a digital marketing company for your business, you must be clear about your own needs. Digital marketing is a broad area and involves various approaches like- SEO marketing, social media management, website development, Blogging, content management, inbound marketing and more such things. Discuss with your team and sketch out a list of all the services you need from a digital expert.

Know Their Digital expertise:

Not all firms have a perky office set up and have an office in an extremely corporate address. Remember that just because they are not a big name, doesn’t have any connection with their expertise. For example, if your company specializes in sportswear, you would definitely want to work with a high profile marketing firms that cater to brands outside your niche. You want your work done at its best and it has nothing to do with the outer image of the agency. It may be that the agency is not much aware of your product. Are they exceptionally creative? Have they worked with products outside their comfort zone? A “yes” to these questions means you can proceed with a positive note.

Research on The past and ongoing projects:

Of course, you have learnt that the agency you are going to hire is creative and has worked in diverse fields, but having a look from a closer view will make your decision stronger. Don’t hesitate to have a look at the sample of their works. You can always have a look at their clients’ website, the content written for other companies and then decide whether you are moving on or not. Don’t hesitate to find out whether they are aware of the trending digital marketing techniques and also the metrics they use to define success.

Learn About their Employees and Experts:

A good digital marketing agency is formed only when it is surrounded by passionate, creative, intelligent and enthusiastic people. It is only through their skills that your brand is going to shine. You can always have a chat with the marketing experts and learn about them.

Consider the Budget:

Budget is one of the most significant parts in the process of choosing a digital marketing agency. Asking about the estimate or quotation is very important. Negotiation may be uncomfortable for all who are not attuned to it. Make yourself clear before finalizing the deal. Finally, don’t be ready to compromise for few bucks because you need the best.

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What Is Digital Marketing and How to Use It

What Is Digital Marketing and How to Use It

You will have to devote lots of time marketing yourself and earning referrals. Content marketing thus will be more prone towards user-generated, instead of professional, content within the next calendar year. The secret to content marketing is that the content has to be interesting to your audience and will supply value to them.

There are a number of reasons to put money into influencer advertising. It is a way to get past the need to use ads to reach your audience. Though email promotion is highly effective, not all startups can harness the real power of email marketing.

Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing is a huge subject and you cannot turn into a hero in 30 hours! It is a type of marketing technique where the marketing activity is carried out with the help of channels and platforms available on the internet. It uses the internet as a main promotional medium, in addition to traditional TV and radio.

It is one of the fastest growing industries so there is much room for growth and development. It is one of the top 5 growing sectors since the year 2009. In simple terms, it is the promotion of products, services or brands via digital marketing channels. It is much more advanced than the traditional style of marketing because, One has to be very careful in selecting the right strategy to generate reach.

Getting your very own digital advertising and marketing blog is able to help you set yourself apart from others in the business and stand out when you should speak to an influencer or potential employer. The ideal marketing influencers are individuals who speak and reveal themselves in front of individuals.

Your email marketing strategy will vary a lot based on the essence of your small business. Needless to say, there are a number of different reasons your data-driven advertising and marketing strategy could fail in addition to a deficiency of comprehensive tools. It’s simple to separate your digital advertising strategy into various channels like pay per click ads, social networking, search engine optimisation and so forth. A digital marketing and advertising strategy does not necessary demand a detailed analysis, it merely takes a set of objectives and goals which you are seeking to realize. You should develop a content marketing strategy based not just on the info you need to give your clients, but also based on your understanding of what information people are trying to find.

Your digital marketing and advertising strategy might incorporate elements of all 3 channels, all working together to assist you achieve your objective. An intelligent and powerful digital marketing and advertising strategy has many faces. Then you’ll have a fully integrated digital marketing and advertising strategy.

Developing a digital marketing and advertising strategy does not need to be hard work. Based on the scale of your organization, your digital marketing strategy might involve a number of objectives, but coming back to this easy manner of thinking about strategy will be able to help you stay focused on meeting those objectives. It needs to deliver the right content based on their buying stage. A clearly defined digital marketing and advertising strategy encourages existing customers together with new customers to engage and stay loyal.

You need to construct a marketing system which focuses on a group or groups of individuals. The key issue is to develop your promotion system with the most suitable expectations. Fortunately, marketing software has come a very long way in the past few decades, and there are a lot of tools which may help. Ask yourself these questions before you pick any new marketing and advertising tool. You are going to learn how to use the digital instruments and techniques effectively for a prosperous campaign. In other words, it’s because digital instruments and skills have an established capacity to create revenue, and companies wish to harness that power and keep competitive.

Using digital radiography has rapidly increased in recent decades. You could also take advantage of sophisticated email marketing software to run targeted campaigns with an objective of convincing your audience to have a particular action such as signing up for a class, buying your goods, attending an event, or in any case may be. It explains using email marketing, online affiliate marketing, Facebook marketing, and the way to use social networking tools like Twitter, podcasting and blogging.

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Small Firms Love the Low (or No) Cost of Digital Marketing

For years now, insurance agencies that are committed to remaining viable and in step with new methods have been taking to the information superhighway to attract prospects and engage existing clients. Employing the Internet has enabled small firms to produce campaigns with major impact yet on a minor budget, offering cost savings that traditional advertising outlets simply can not compete with. Because a lot of Internet advertising does not have any costs associated other than the time it takes to post the content, enabling firms with limited budgets to nonetheless produce an effective digital market insurance campaign.

Companies typically rely on a combination of tactics to spread their message to the masses, including social media, search engine optimization, online directories that are placed free of charge, and banner swapping. Search engine optimization is a method of enhancing the company's web presence in ways that will make it achieve a higher ranking on the most commonly used search engines when consumers search for results based on related keywords they enter. There are ever-evolving methods to capture better SEO rankings, so it may be wise to refer to a specialist for this task.

Free online business directories offer a listing of companies that are located within a given area and / or within a type of industry. These directories generally list companies free of charge because the more content they have, the more they can charge for advertising that appears alongside the directory content.

Social media has quickly become a standard, key item in every company's advertising toolbox. From tweets about breaking news to in-depth stories, messages, photos, and profiles on the company's Facebook page, social media can be used to encourage consumers to follow the company for information on promotional events or other public relations programs. The two-way nature of social media allows for firms to hear directly from their audience and know what they're thinking and how well a program has been received.

Banner swapping is an electronic update of the traditional cross-marketing tactic. Company A approaches another firm in the area – Company B-and offers to place that firm's banner on its website if Company B will do the same with Company A's banner. This strategy works best when the company teams with another firm that has wide appeal to the demographic and target audience that is being thought after.

Bottom line: small companies, take heart! Establishing a digital marketing insurance campaign can be accomplished, even when the company is operating on a shoestring advertising budget.

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If Digital Marketing Was a Football Club

Digital Marketing is a lot like running a football team. Every element has a different role to play, delivering very different types of contribution. But the whole has got to be completely in tune, a well-oiled machine working towards a common goal. Different skills are needed and a method needed to analyse what each individual/tactic is delivering. Although the strikers/creatives might always be the ones who catch the eye and get the praise, the rest of the squad are just as important.

So this is my attempt to play Fantasy Football Manager with my Digital Market Strategy.

1 Goalkeeper – PPC

You need absolute reliability from a keeper. Nothing flashy. You can’t afford for him to have an off day. If a manager is going to sleep at night, he needs to know exactly what he’s going to get from his stopper. That’s what you get from PPC – exactly what you pay for. As long as you’ve done your keyword analysis right, PPC will deliver what it promises – every time.

2 and 3 Full-Backs – Social medial marketing

Modern full backs have got to be multi-skilled and adaptable. They need solid defensive skills when needed, but then have the pace, fitness and skill to get forward and support the attack when the opportunity arises. That’s what you get from your social media marketing. You might be doing it simply for the social signals to help your SEO. Or for customer service or simply to keep your community engaged then BANG! You produce some great content and your social media can give it wings and get it shared far and wide.

4 Centre Back – Conversion Rate Optimisation

A centre back has got to read the game, predict where the danger is going to come from, then be in the right position to deal with it effectively. That’s what CRO does. No point driving traffic to your site if the user experience is then poor and you don’t get the outcome you want.

5 Centre Back (Capt) – Data capture and analysis

A centre back has also got to be a leader. This is the most common position for a captain. Modern marketing is data-led. If you get your data capture, segmentation and analysis right you can adjust all your tactics to get exactly the right message to the right people.

6 Holding midfield – Email marketing

Your holding mid-fielder has got to be ultra-reliable. He might not be the most creative player in the side, but he’s one of the most important. Always needs to be in the right place at the right time. That’s email marketing. Not the most talked-about tactic these days, but get it right and it will deliver time after time. And like a holding mid-fielder has to work closely with the centre backs, your email marketing is reliant on your data capture and segmentation.

8 Central midfield – PR

Your central midfielders need to be creative. They need to read the opposition, look for its weaknesses, then deliver that killer assist to the front men. That’s PR. Identifying influencers for your brand then persuading them to mention your brand and, ideally link to it, is now the Holy Grail of PR – both for brand awareness and SEO. But that’s not easy and will only be achieved with creativity and persistence.

10 Central midfield – Content Marketing

The 10 is the most creative player on the pitch. The individual who can create that piece of magic that can transform a game. He might score himself or deliver that beautiful assist on a plate to the strikers. That’s Content Marketing. If you create great content, then everything else becomes easier. Social Media engagement goes up and search rankings follow. Influencers will write about it and link to it. GOOOAAAAL!

7 and 11 Wide players – Paid-For Social

The role of the wide player is primarily to create opportunities for the strikers. They need to constantly deliver quality balls into the box for the strikers to score from. That’s what Paid-For does. Your targeting options are endless and, done right, delivers exactly the right proposition at the right time, to the right person. Right there on a plate in the newsfeed.

9 Striker – Organic Search Engine Optimisation

A striker only has one job – to score. You can talk about effort, luck, skill as much as you want, but if the ball doesn’t go in the back of the net the job isn’t done. That’s SEO. Search is enormously important and you’re either on the first page of Google or you’re not. For many terms that’s not easy. Which is why strikers are the highest paid players in the game.

Head Coach – Monitoring & Evaluation

A coach needs to know exactly how the team is performing, analyse the strengths and weaknesses and constantly make recommendations for improvement. That might be new tactics, new training programmes or changes in players. That’s what you get from your monitoring and evaluation process. Real-time information has never been more available. But organizing it into the information you really need, then analyzing and acting upon it quickly is where the skill comes in. Just like a world-class coach.

Manager – Digital Strategy

The manager needs to set the team’s objectives for the season (in conjunction with the owner), the style of play and assemble the personnel to achieve those things. He then needs to select his team every week. There’s a big difference in aiming for the Champions League and avoiding relegation. That’s what your digital strategy does. You need to start off with a realistic and achievable objective (which is where many football managers come unstuck with their owners!). You then need to construct a plan around that. It might be dull, but your budget comes first (Something many football clubs have failed at!) then you can choose the tactics available to you. The magic is in coming up with something very special without spending a fortune. Eric Cantona anyone?

So, that was a bit of fun. I’d love to hear your feedback. What would your team look like? And my American chums – what would your Digital Marketing NFL team be?

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Digital Marketing and Why Pixels Equal Profit

If you look around you (at the mall, in Starbucks, at the office, at home) you are likely to discover something that is truer now than ever before – that we are living in a digital age. Computers were a big leap and you might not have thought much beyond that point when you were typing away in Microsoft Word. But when people have chosen to communicate with each other through social media sites like Facebook as opposed to using the phone or sending a letter – it tells us something about our new world.

Now we have the iPad so we can read magazines with a digital screen as opposed to cutting down more trees or trying to recycle more waste. Is it a step forward or a step back in social interaction? Regardless of your view – you can’t stop this fast moving digital wave and if you are doing business in the modern world – you need to either get a surfboard and ride it to success or get caught under the pressure of something that you just can’t control.

My point is that you need to seriously consider your digital marketing efforts when you are planning to promote your product or service. Yes, we have been advertising on the television for quite some time, and you have been using digital video tapes now for ten years. And computers… they don’t seem too knew anymore.

However, what we have to consider is the way that people are leaning towards becoming more of a digital character themselves and how this relates to your advertising. Will people be too lazy to use Google on the computer and focus purely on getting information from their iPhone? Will people use a search engine to find a good hotel for a vacation in Thailand or will the jump onto their friends list and post the question on a wall?

There is a trend that is already in motion – that trend simply states that there is a very serious digital force that is active and you need to adjust your marketing so that you can adapt to the new challenge of reaching the people.

The best strategy is to keep up to date on what is new and what is used and although it sounds old – what is being USED is far more important than what is new. Instead of trying to convince your customers into your ideals, it is just simpler to find a digital medium that your target audience uses most and start with that. The good news is that if you are up to date on what you want to do, you can hire the right type of experts and not be forced to buy into old marketing habits just because a company failed to adapt. Any magazine will be happy to sell you ad space – but is it as effective as an AdWords campaign that shows up on Google within 24 hours? Moreover, once an ad is printed – can you change it overnight to test out a new version of the same ad?

When looking for the right digital marketing company – be sure to find one that understands the importance of staying up to date with what people are actually using in the digital world.

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best seo company

Benefits of Hiring A Professional Digital Marketing Company

Hiring a digital marketing company is very beneficial for the development of a business enterprise. Increasing competition in the market has led to a rise in the demand of such companies. A digital marketing company will develop and maintain the entire digital marketing campaign to help maximize your business potentials. Hiring a professional and experienced company will give your business an edge over the competitors.

Managing online marketing campaigns on his own becomes difficult for a business owner due to the dynamic business environment. Hiring a company helps in the promotion of a brand or product and offers it a wider reach. Here are some of the top benefits of hiring one such professional company:

Experience and Expertise – A digital marketing company has a real-life experience of managing and completing successful digital marketing campaigns for several businesses. It has expertise in the field and works towards providing the best results for its clients. It remains up to date about the latest developments in the field and makes use of latest tools and technology to monitor accounts and track data. Latest technology coupled with professional expertise holds the key for creating a successful marketing campaign.

High Quality Service – Selecting a professional company will ensure higher level of service. A good company will create and implement effective marketing campaigns for your business. It will have skilled and trained professionals who will work passionately and focus solely on creating successful marketing strategies based upon the specific business needs.

Cost Effective – Hiring a company is cost effective than appointing a single marketer or employing an in-house team. A full service providing company has experts who are specialists and provide a higher level of service. It will give you in advance a detailed plan including the estimated cost dependent upon your business requirements. Many companies now offer services at most competitive prices.

Faster Reach to Target Audience – A full service providing company's campaign will use all possible marketing channels to ensure a faster and wider reach to prospective customers.

A professional digital marketing company's services are essential for every business looking to make a mark in the industry. Before you hire a company do proper research about it. Hire a company with higher skill and knowledge and a qualified staff. The company should have an extensive portfolio matching your business needs. Hiring a good and professional digital marketing company will give you the freedom to focus on other important business tasks.

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best seo company