Logo Design

21 Beautiful Rubber Stamp Logo Designs to See

21 Beautiful Rubber Stamp Logo Designs to See

We used to see designs on the screen of our computers, smartphones, and tablets. However, there is still something magical in holding a printed design in hands and being able to feel the texture.

In this collection, we handpicked some beautiful custom-crafted rubber stamp logo designs you need to see. Stamping your logo on a paper cup or package can add some personal touch to your branding.

A rubber stamp logo has been around for ages, but lately, they have become popular again since vintage designs came back. Just scroll down and enjoy the collection.

1. MILLER Tree Care stamps

Tree-Care-stamps

2. Oystr. Rubber Stamp

Oystr-Rubber-Stamp

3. Mid Studios – Rubber Stamp

Mid-Studios-Rubber-Stamp

4. Ordinato Mark

stamp-mark-logo

5. Rubber Stamping

Rubber-Stamping

6. coffee mug icon/stamp

fosterfrances_coffeeiconfram

7. Nick Lundeen Stamp

nick-lundeen-stamp

8. atomicvibe stamp

atomicvibe-stamp

9. Cori Cory

Cori-Cory

10. Personal Avatar

me-on-lumi-stamp

11. Stamp!

stamp-man

12. RUBBER STAMP | Nacho Trees

nachotrees

13. Stamp

nachostamp

14. Rubber stamp – Logo for a private english teacher

english-teacher

15. Handle With Care Stamp

Handle-With-Care-Stamp

16. STAMP | Custom Wedding Rubber Stamp

customstampkristyblackdribbble

17. Vea Medica

vea-medica

18. Rubber Stamp

rubberstamp

19. Stamp on gas station napkin

Stamp-on-gas-station-napkin

20. ALDRTREE Stamp

aldrtreestamp

21. Lion Mark

lion-mark

Read More at 21 Beautiful Rubber Stamp Logo Designs to See

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design – Creates 15 Logos in 15 Da…

Robert Katai’s first contact with the design was back in the days when Photoshop was a fun tool, used essentially for liquifying friends’ faces. We’ve all been there, on either one of the teams – the liquefiers or the liquified.

The first time I opened a design program was way back when Photoshop was only for liquifying your friends faces and edit some photos of  your crush’s in high school.

Since then, he has come a long way and today he’s a visual marketer and content strategist at Bannersnack. Even though he didn’t follow the design path as a career, he finds joy in creating something visually beautiful from scratch from time to time.

He enjoys experimenting and challenging himself, hence, he decided to start 15 days dare: to create each day a logo for a marketing buzzword.

“As every marketer who wants to do something new, something different and crazy, I thought about starting a 15 days challenge and design some marketing logos.”

Throughout the process, Robert has asked for the opinion of his fellow designers but even though he received some suggestions he decided to leave his logos chiseled.

Well, I don’t want to make them perfect. Because I’m a marketer, not a designer!

Check out Robert’s gallery of 15 marketing logos! Let us know what you think.

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

 

Read More at Marketer Cheats his Field With Design – Creates 15 Logos in 15 Days

lego mercedes logo

Designing a Great Logo: Tips & Mistakes to Avoid

This article was contributed by Krzysztof Gilowski.

Although the recipe for a perfect logo does not exist, the knowledge of the features that distinguish legendary designs from the average ones, will allow you to get closer to greatness.

In this article you will get to know the rules that underlie the designs of some of the most valuable brands in the world.

Recognizability is everything

The best logo designs communicate the whole brand image in no time. Lego embodies the joy of children playing with toys. The Mercedes’ logo expresses luxury with an elegant typeface and a geometric abstract symbol.

The most famous logos have a story to tell and that makes them unique.

Simplicity is the key to success

Less is more

What do the  world’s most recognizable logos have in common? The McDonald’s “M”, Nike’s swoosh, or the Apple’s apple with a bite (or byte) taken out of it? They are all extremely simple.

“The only mandate in logo design is that they be distinctive, memorable and clear.”

-Paul Rand

A good logo is original, but it is not exaggerated. An extremely complex logotype will not make your brand look sophisticated. It will only mean that the designer did not understand the meaning of simplicity.

Versatility – saving your nerves and money

Adapting Logos

A logo should present itself well in every possible format: small and large; in black and white (positive / negative); vertically and horizontally. It must be equally effective displayed on a variety of media – smartphones, tablets, computer screens and printed advertising.

Make sure the logo is recognizable after reversing the colors and decreasing the size. Check out how it looks on a stamp and on a truck. Don’t be afraid to make different versions of your logo (aka responsive logos).

A good logo must be timeless

The most beautiful and effective logo is not based on the current trends in the market. These are timeless pieces of work. Their authors, thanks to their experience in design, can predict whether the logo will still be valid in 10, 20 or 50 years.

The BMW’s logo is an example of such a graphic sign. The original logo was designed in 1916 and has changed very little ever since. The style keeps being altered according to the era but the concept remains the same. See more logo evolutions here.

BMW Logo Evolution

6 rules followed by logo designers

  1. Start with black and white

Fitucci Custom Windows Doors Logo

In the early stages of the design the colors are of secondary importance. Moreover, they can draw people’s attention away from the logo itself. Most of the recognizable logos start with black and white drawings and sketches.

  1. Use three colors at most

Examples of valuable logos that would break this rule are rare. Do not try to make an exception here – reality shows that it does not pay off. Paradoxically, a timeless logo that would be memorable is very simple and minimal colors.

Use the right colors depending on the mood you want to create. Learn color psychology.

Color in Logos

  1. Use one or two fonts

To keep your logo clear and transparent, you may want to limit your design to one or two types of fonts. Depending on the nature of your business, use fonts with sharp or soft lines. See here for great font combinations.

  1. Choose practicality over originality

Your logo has to be easily remembered. Accept the principle that a graphic design should be easy to describe on the phone.

A good logo should be easy to describe on the phone.

Something that will stay in someone’s memory should not be very complicated. Always choose practicality over originality.

Below you can see a case study of 1500 people attempting to draw logos from memory. It’s difficult!

Hand drawn logos from memory

  1. Avoid unnecessary details

Remove anything that is unnecessary from your design. The ideal logo is not the one that cannot have anything added to it. The best one is the one that cannot have a single element removed from it.

  1. Do not use ready-made graphics

Under no circumstances, create a logo with ready-made items (stock graphics, cliparts, pre-made designs). Creating your logo from ready-made templates and pictures makes your logo non-unique and replicable. Not to mention that a part of your logo may be legally used in your competitors’ graphics.

Stock Logos No

4 major characteristics of projects that lack professionalism

If you are looking for a logo design, the following tips will help you evaluate the effectiveness of your designer’s work.

  1. Materials full of defects

The files with logo designs that you receive from your designer should not contain any technical imperfections. The curves should not overlap and should be as smooth as possible and the nodal points should be minimized. If the logo is symmetrical, then the symmetry should be perfect such as below.

Remember that the presentation of a logotype in a different scale, such as zooming and placing it on a truck, will expose all of its possible errors and defects.

Below is a logo by that has been designed by Jeroen van Eerden with a grid system to avoid these defects.

Zen Logo

  1. Monogram as a starting point

An inexperienced designer often cannot resist the temptation to create a logo based on the company’s initials (for example, the name “Great Company” would create the logo form ‘G’ and ‘C’).

While this seems like a good idea, it’s hard to build company’s credibility or convey branding information with that kind of logo. It’s quite common in the fashion industry although they have huge marketing budgets. Monograms do not work for all industries.

Monogram Logos

  1. Shortening the name to acronym

It is often a mistake to try to shorten the name of a new company to acronym size. Yes, this is an effective strategy, as demonstrated by the IBM’s, KFC’s, or AOL’s logos. However, the names of these companies became acronyms only after many years of market presence and costly exposure.

  1. Using graphics programs does not guarantee quality

A logo created in Photoshop or Gimp may not be usable when you want to engrave it or significantly enlarge it. A professional logo should look just as good on different devices, but a raster logo (presenting the image with a pixel grid) does not assure that effect.

A vector logo (which defines points mathematically) created in software such as Adobe Illustrator or Corel Draw will provide appropriate image reproduction on any scale – without the loss of quality.

Do you have any further logo design tips or mistakes to avoid?

About the author: Krzysztof Gilowski is CEO at Juicy – a company that creates memorable brands for small companies. Check out their guide on designing a restaurant logo on their blog.

Designing a Great Logo: Tips & Mistakes to Avoid Designing a Great Logo: Tips & Mistakes to Avoid Designing a Great Logo: Tips & Mistakes to Avoid Designing a Great Logo: Tips & Mistakes to Avoid Designing a Great Logo: Tips & Mistakes to Avoid Designing a Great Logo: Tips & Mistakes to Avoid

20 Famous Animated Logo Designs – Inspirational Showcase

This article was contributed by Anil Parmar.

Looking for logo animation ideas? You’ve come to the right place.

Animated logos have the power to draw attention and communicate messages in ways that a static logo can not. Get inspired by these 20 famous animated logo designs.

Amazon

The Amazon logo not only delivers a smile but it also depicts that they sell everything from A to Z.

Takeaway

Define the services you provide in the logo itself.

Mozilla Firefox

Firefox Logo Animation

The well-known browser shows a fiery fox encircling the earth conveying its global reach around the entire world. The fox represents the blazing speed of the browser.

Takeaway

Convey your brand’s values within the logo. eg. speed

Google

Google Logo Animation

This name needs no introduction. The animation demonstrates the Google Speak Now functionality in the brand’s colors.

Takeaway

Use color and motion to convey your brand in its simplest form.

Intel

Intel Logo Animation

Intel is the world’s best commercial microprocessor chip making company. The logo conveys this, showing that it makes processors for tablets, computers and mobile phones.

Takeaway

Make your animation show your unique selling point, such as Intel’s chips.

Burger-King

Burger King Logo Animation

The Burger King logo is animated in piece by piece, in a 3D manner.

Takeaway

Consider giving dimension to your logo animation.

FedEx

FedEx Logo Animation

A well known courier delivery service uses the arrow for demonstrating its service.

Takeaway

Use your logo’s key feature / negative space to convey motion.

Hype Film

Hype Logo Animation

Hype film is a production company and camera film revolves around a loudspeaker to spell HYPE.

Takeaway

Don’t be afraid to add new elements to the logo animation sequence such as how HYPE uses film to build their loudspeaker.

Pixate

Pixate Logo Animation 

Pixate runs mobile app prototypes and the black background with four colorful leaves shows the creative side of the app.

Takeaway

Speed is crucial in animation, making for a smooth animation.

Nat Geo

National Geographic Logo Animation

The National Geographic’s famous yellow border is broken up and brought in piece by piece.

Takeaway

Don’t be afraid to split your logo into separate pieces for the animation.

Mail Chimp Snap

Mailchimp Snap Logo Animation

Send simple email newsletters from your mobile. (now discontinued)

Takeaway

Build your logo up, with dimension.

Fanta

Fanta Animated Logo

The bubbly fun nature of the type and orange circle shape is brought to life with animation.

Takeaway

Use your logo’s key attritbutes for the animation such as the type and orange circle in this case.

Uber

Uber Animated Logo

Building on the line ways points of a map, it creates a nice sequence to reveal the logo.

Takeaway

Use elements from your app or brand for the animation.

LinkedIn

LinkedIn

The professional network connects business people all over the world, which is conveyed by the bouncy man and case.

Takeaway

Business can also be fun!

Instagram

Instagram Animated Logo

The photo sharing app owned by Facebook combines the traditional camera and polaroid to form their text based logo.

Takeaway

Illustrate your brand’s key features and then the logo itself.

Vimeo

Vimeo Animated Logo

Vimeo’s video sharing platform uses video buttons such as play, pause to illustrate their service.

Takeaway

Make the logo functional and leave subtle hints to the brand.

Master Card

Mastercard Animated Logo

Mastercard illustrate’s its multifaceted uses such as experiences, travel and food. Priceless.

Takeaway

Show how diverse your product is by illustrating various elements.

Dell

Dell Animated Logo

Dell’s high-performance laptops  and PCS are illustrated by 4 icons coming together. The ultimate collaboration of security, handling documents, analytics and cloud storage.

Takeaway

Depict the most effective characteristics of the product you supply to your customers.

Spotify

Spotify Animated Logo

Get instant access to millions of songs with Spotify.

Takeaway

Pick the logical part from the service/product and give it motion.

Pinterest

Pinterest Animated Logo

The logo in the animation shows a pin / P followed by written text ‘Pinterest’, a platform to discover information globally, by images.

Takeaway

A single symbol can show the entire motive of the brand and its identity.

Flickr

20 Famous Animated Logo Designs - Inspirational Showcase

Flickr is one of the most significant platforms for sharing videos and photos. The logo conveys a world of creativity and inspiration.

Takeaway

A simple idea is often the most effective. Two dots can evolve into something so large!

Nike

Nike Animated Logo

The Nike Swoosh animated with bright vivid paint, highlighting the active nature of the swoosh.

Takeaway

If your logo already has motion, use it to its advantage.

Do you have any other favorite famous animated logos? Let us know!

Anil Parmar is the co-founder of Glorywebs that aims to help clients with professional web design services, app design & development, digital marketing and more. Find him on Twitter @abparmar99.

20 Famous Animated Logo Designs - Inspirational Showcase 20 Famous Animated Logo Designs - Inspirational Showcase 20 Famous Animated Logo Designs - Inspirational Showcase 20 Famous Animated Logo Designs - Inspirational Showcase 20 Famous Animated Logo Designs - Inspirational Showcase 20 Famous Animated Logo Designs - Inspirational Showcase
Awards Reinvented

Logo Wave Awards International: Open for Entires

Want more logo design & branding gigs?

Need to attract more qualified design clients so you can land those $2k, $5k, $20k logo identity and branding projects?

If you’re anything like me, I’m always finding ways to up my value to potential clients.

But to add value, you need to establish credibility and trust.

And the way to do this, is by gaining recognition.

So if you want to add “Award-Winning” to your title and win more design projects, I’ve got the answer…

» Logo Wave Awards International

Did I mention you can win $1000 + a crystal trophy?

How does Logo Wave work?

With Logo Wave, you simply upload your best logos into the latest “wave” consisting of 25-50 other designers. Then the judges pick the winners!

I’m part of the judges panel, along with David Airey, Bill Gardner (LogoLounge), Kyle Courtright, Nadir Balcikli and Ian Paget.

LogoWave Judges

What do you win?

The 1st place winner from each wave receives $1,000.00 cash, a crystal engraved trophy, official certificate, digital badge set and recognition on the site & social media. The top 5 winners will receive all of the above, minus the $1k and trophy.

Crystal Award

Enter Logo Wave Awards Today

Entries are just $49 (one of the cheapest in the industry), but unlike traditional design awards sites, there aren’t specific entry dates. Once they hit that 50 designer (max) threshold, then a new wave begins right away–just like waves in the ocean, it’s continuous in nature.

» Enter your logos today before this wave washes to shore!

Good luck!

Logo Wave Awards International: Open for Entires Logo Wave Awards International: Open for Entires Logo Wave Awards International: Open for Entires Logo Wave Awards International: Open for Entires Logo Wave Awards International: Open for Entires Logo Wave Awards International: Open for Entires
20 Amazing Free Handwriting Fonts For Your Next Project

20 Amazing Free Handwriting Fonts For Your Next Project

While finding the perfect font combination can make or break a brand, the wrong choice of fonts can send a completely wrong message to the viewers and turn them away. But when a designer blends together different fonts in a harmonious way, the whole brand comes together and invite viewers to explore deeper.

Using handwritten typography in graphic design is not a new trend. In fact, people have used their own handwriting in making posters, announcements, letters, and others before the time of computers. However, because the handwritten fonts add a dash of creativity and an elegant flair to any design when done right, this trend has gained popularity over the recent years. You may use them for many projects, from logo designs and posters to tattoo, badges, packaging, web mockups, greeting cards, wedding invitations and much more, adding this way a personalized and custom-made feeling.

Handwriting fonts have many uses and are best paired with a simple body font for balance. From romantic and feminine swirls to masculine bold monoline fonts, they will add character to any design project, so use them sparingly in order not to overpower your designs, or break the rules and see what you can create.

As a short note, when we talk about handwriting fonts, we’re not just referring to one style of typography; they can come in a number of various executions. They are in the same area as cursive fonts but with even fewer constraints and often based off free-form illustrations.

Here are the best 20 free handwritten fonts for your web and graphic design projects. All are free and available for personal use, most of them are free for commercial use, so enjoy them and let your creativity run.

Mightype

20 Amazing Free Handwriting Fonts For Your Next Project

Mightype is a hand-lettered script font that helps add a light, delicate and refined look to your designs. Including upper- and lowercase letters, numbers and punctuation, it’s the creation of AF Studio, being part of a premium product. Mightype is free for both personal and commercial use.

Bispo Nova

20 Amazing Free Handwriting Fonts For Your Next Project

Bispo Nova is a script typeface family made based on italic chancery calligraphy, with a flat nib pen. Designed by the Brazilian type designer Jackson Alvez, this font allows everyone to create visuals with a charm of calligraphy and the advantages of OpenType features.

Landliebe

20 Amazing Free Handwriting Fonts For Your Next Project

Landliebe is a realistic handwriting font that features imperfections and wobbly lines. These characteristics will allow you to add a personal touch and character to your web design project. In addition, the thin and thick variations make Landliebe perfect for short lines and headings.

Rumi

20 Amazing Free Handwriting Fonts For Your Next Project

Rumi is a script font with organic and natural feel, designed to look as true handwriting. For a realistic look, this extended character with more than 900 glyphs features 4 variations of lowercase characters, figures, punctuation and more. Being very clear and readable at the same time, Rumi has a natural calligraphic touch and a shaky, unpredictable execution.

Playlist

20 Amazing Free Handwriting Fonts For Your Next Project

Playlist is a perfectly imperfect handwriting font with a dry brush style. It Includes 3 styles (Script, Caps and Ornament), being suitable for wedding invitations, quotes, t-shirt designs, posters, greeting cards and more. Using just one of the variations or combining them, you can create beautiful designs both for personal and commercial projects.

Hello Stockholm

20 Amazing Free Handwriting Fonts For Your Next Project

Hello Stockholm is an imperfect modern brushed script font, influenced by the Scandinavian minimalism. Including uppercase and lowercase alternates and multilingual support, this font is heavily inspired by modern branding and it could fit perfectly both personal and commercial design projects. The creation of Finnish designer Mats-Peter Forss, this font is free for personal use.

Wildera

20 Amazing Free Handwriting Fonts For Your Next Project

Wildera is a handwritten typeface created by the New York-based designer and illustrator Lauren Lee, based on her calligraphy project on Instagram. “I wanted my typeface to be feminine with a bite, suitable for sweet and sarcastic copy”, she said. The font includes stylized lowercase, uppercase, and ligatures, and is free for both personal and commercial use.

Arkana

20 Amazing Free Handwriting Fonts For Your Next Project

Designed by Maulana Creative, Arkana is an elegant brush script with a wonderful vintage look. It comes in two styles and able to give your designs an authentic handcrafted feel. Arkana Script works perfectly for your stationery, logos and much more, the package including TTF, Open Type, and Web Font formats.

Yunus

20 Amazing Free Handwriting Fonts For Your Next Project

Yunus is hand drawn display font created by the graphic designer Faraz Ahmad. “Every single letter has been carefully crafted to make your texts look beautiful,” he comments on Behnace. The typeface includes a huge number of glyphs, making it suitable for many creative projects, such as branding, logo, quotes, blog header, poster designs and much more.

Reis

20 Amazing Free Handwriting Fonts For Your Next Project

The handwritten font Reis was created by Marcelo Reis Melo. Great for posters, logos and much more, Reis is available for free for personal and commercial use.

Ludicrous

20 Amazing Free Handwriting Fonts For Your Next Project

Created by Phoenix-based designer Missy Meyer, Ludicrous is a great free handwriting font that gives your projects an authentic handmade feel. Being recently updated, the font includes some gentle rearranging of glyphs and more accented characters than the previous version. Plus, now Ludicrous is available in both OTF and TTF formats.

The Goldsmith

20 Amazing Free Handwriting Fonts For Your Next Project

Created by Burntilldead, The Goldsmith is a handwritten modern font. Based on ink textured, it is a great choice if you want to add a vintage feeling to your graphic design projects. The Goldsmith font comes with alternate upper and lower-case characters and multilanguage support and each glyph was made one by one with meticulous diligence and consistency. The Goldsmith is available in both OTF and TTF formats.

LSTK Bembo

20 Amazing Free Handwriting Fonts For Your Next Project

LSTK Bembo is an ode to one of the real daddies of book typefaces, Bembo. This font is the hand drawn version of this classic typeface and can be used whenever you want to add personality, tradition and a pinch of attitude to your graphic design project. The updated version also includes the lowercase x and a whole bunch of glyphs.

Pops

20 Amazing Free Handwriting Fonts For Your Next Project

The New York-based designer has tasked himself to create a font based on one of his father’s handwriting styles – a very personal and specific one – normally used for short messages and headlines. It is unique, beautiful and has a certain flow, and we are happy to add it to our list of great free handwritten fonts.

Daniel

20 Amazing Free Handwriting Fonts For Your Next Project

Daniel is one of the many fonts created over the years by the Australian designer Daniel Midgley. Including a full set of upper and lowercase characters, numbers and various special characters, Daniel font is in OTF format, which means it’s compatible with Mac and Windows.

Magic Snow

20 Amazing Free Handwriting Fonts For Your Next Project

A Christmas font that is perfect for that festive time of the year. The Magic Snow typeface can also be incorporated into other wintry designs. The bold, handwritten letters include unique snowflake elements that will instantly add your work some lovely charm. Magic snow is available in OTF, TTF and WOFF formats.

Safirestone

20 Amazing Free Handwriting Fonts For Your Next Project

This handcrafted font is guaranteed to make your designs pop! Featuring fat-to-thin brush strokes and a bouncy baseline, this typeface is sure to add a bit of fun to your designs. When you download this file, you also get access to all the characters you need along with a bonus of over 100 extra glyphs.

Amirah

20 Amazing Free Handwriting Fonts For Your Next Project

If the simplistic design is more your style, then feast your eyes on the Amirah font. This font features skinny handmade letters created with long lines and rounded tops and comes in OTF format. It’s perfect for invitations and more, so, you’ll definitely want to add this font to your collection.

Kudeta

20 Amazing Free Handwriting Fonts For Your Next Project

Kudeta is a handmade font that features a sleek design merged with a fun and quirky script. You can use this font to create one-of-a-kind typography and bring that certain sense of uniqueness to your graphic design projects, such as posters, headers, and much more.

Noelan

20 Amazing Free Handwriting Fonts For Your Next Project

Noelan Script is a modern calligraphy typeface from Indonesian designer Ndro Adv. With a clean and modern design, it includes upper and lowercase characters, numbers, punctuation, alternates for easy mixing and matching, and a range of international characters. Noelan Script is free for both personal and commercial use.

Bottom line:

Even if they are set in the regular or bold weight, or have a vintage or modern look, the handwriting fonts have always a delicate nature. They can be chic, refined, fragile, fancy, weird and even a bit messy. However, although there are font families that have urban appeal, sport vibe, retro look, hipster-inspired traits, Gothic motifs or different charming elements, they are always designed to accompany any design project with subtle aesthetics.

 

 

Read More at 20 Amazing Free Handwriting Fonts For Your Next Project

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design – WebDesignLedger

With so much information related to the evolution of the graphic design, I don’t think there is any designer who can deny that flat design is one of the latest and hottest trends in the graphic design world. Having its own roots in the minimalist design, this visually simple and simplistic style can have many different forms and definitions. But to clear the things right from the beginning, I think it’s a better option to describe flat design starting from what it isn’t:

  1. Flat design is not 3D. In simple words, the style’s name comes from its two-dimensional characteristics that are given by the usage of the flat shapes and of the details that create depth and dimension, such as shadows, textures, and highlights.
  2. Flat design is not skeuomorphic. It started as a reaction against skeuomorphism. Designed to suggest or to look like (resemble) the real-world objects or processes, skeuomorphism uses generously effects such as drop shadows, reflections, realistic textures, bevel and emboss, glows and so on.

Flat design started to be a recognizable style in 2012 and 2013 thanks to the release of Windows 8 and iOS 7.

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design - WebDesignLedger

Why is flat design so popular today?

There are many reasons for which the flat website design has taken the web world by storm. Easy user interface, bold colors, sharp images, simple navigation, distinctive fonts, easy to read the text, all together contribute in making flat design the best option for many designers and customers. Indeed, all designers know that flat design is two-dimensional, uses simple graphic design and icons and has some minimalist approach that makes especially the web design projects easy to manage. On the other hand, for the companies which embrace this style, it comes with attributes such as simple user interface, friendly aesthetics, clean, colorful, positive wire-framing effect, minimal, ease of use and maintenance and the list seems to continue.

We see today tons of SaaS companies and products leverage flat design for creating easy to understand and simple products. Here are a few resource management software tools to online banking apps, they all started to embrace flat design and absolutely nail it.

However, the web designers have to face these days not just the challenge of a new relative trend, but they also have to make sure the design is responsive enough to provide the user an easy access on other devices than just desktops.

Taking into consideration the flat design has been around for a few years and is still going strong, for sure it’s more than just a passing trend and it has come here to stay. As for any other trend, there are two sides of the same coin that each designer should know and not just blindly follow the trend.

So, let’s look at flat design pros and cons and also let’s see where it might head in the future.

The PROS

 

Flat design is trendy

As we’ve already mentioned, flat design is one of the hottest trends nowadays. You may see it everywhere, whether it’s about brand design, print, packaging or web design. Those visual projects that use flat design are on top and this style has gained the attention of many graphic designers in a very short time.

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design - WebDesignLedger

Flat design is compatible with the responsive design

Since Microsoft, Apple and other big brands have embraced the flat design, this style was also adopted as a fresh approach to delivering a great experience to the users. From its appearance until now, it has been and continues to be an excellent choice for web and mobile design – and for some good reasons.

It’s true the flat design principles fits all design categories and can be applied by all of them, but its grid-based layouts and simple visual are particularly suited to web and mobile design because they can be easily resized or rearranged to display on different devices and screen sizes.

The Pros, Cons And Future Of Flat Design - WebDesignLedger

Taking into consideration that the number of people connecting to the internet using mobile devices surpassed the number of those who access the internet using a desktop, the reason for choosing flat design website is more than obvious. According to Ryan Allen, flat design can be used to “dynamically scale to a content-appropriate size much simpler than a pixel-perfect design.”

Flexible framework

No matter how you name it – grids, cards or modules – many visuals using the flat look tend to rely their graphics on geometric shapes, especially because this type of layout is easy to scan and navigate. The grids or modules are also flexible frameworks that can be shaped into different configurations. This allows the designers to create visuals that best suits with different design projects and display their content, rather than gather the content in limiting and pre-determined layouts.

Let’s take a look at the two examples listed below:

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The San-Francisco based agency Moniker uses grids in different ways to show their work, profile, and news.

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design - WebDesignLedger

On the other hand, these brochure and flyer designs feature different geometric shapes for highlighting various design elements such as typography and icons. Also, the blocks of uniform colors and simple illustration bring the flat look for both of them.

Clean typography

Because of the lack of three-dimensional effects and of the quite simple visual, flat design also provoke the designers to approach the typesetting in a different way. Often, the result is a larger and more streamlined typography that combined with bright colors, bold and creative look makes it look absolutely stunning.

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design - WebDesignLedger

Clean and Sharp Visuals

One of the most important characteristics that make a flat design so appealing and interesting is its sharp design. The icons, shapes, lines, and buttons are all in the minimalist style, making the visual look beautiful. Also, the high-contrast features including bright colors, typography, and boldness all together make the design clean and easy to follow.

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The CONS

 

Lack of Distinctiveness

In terms of visual communication, every business or brand wants its design to communicate their unique characteristics, whether they are using about brochures, posters, websites, apps or something else to convey their message.

One of the downsides of flat designs is the constraints imposed to designers by the minimalist approach and relatively strict rules. With a limited choice of principles to apply, combined with other current graphic design trends, we’re seeing a huge rise in generically designed visuals.

For instance, let’s take a look at the two apps listed below, which are unrelated to each other:

The Pros, Cons And Future Of Flat Design - WebDesignLedger

The Pros, Cons And Future Of Flat Design - WebDesignLedger

Both of them feature almost the same geometric shapes, use the same color scheme and overlapped white sans-serif text.

Compromised Usability

While they strive to emphasize the flat design’s clean and minimalist qualities, some designers fall into the trap of focusing too much on aesthetics to the detriment of usability. This is a particular risk for the web and mobile design.

The Pros, Cons And Future Of Flat Design - WebDesignLedger

Since everything is flat, it’s hard to say what is clickable and what is not. To keep it simple, flat design projects tend to have less “information density”, so, important features and actions can be hidden from the view. Therefore, many users don’t accept with an open heart the too much simplicity in interface design that characterizes the flat design.

 

Extreme minimalism

The ethos of flat design is to implement the “Swiss Style” philosophy. A philosophy that places heavy emphasis on minimalism amongst other things. But the minimalism included here is a fine line that could be easily overstepped and transform everything in a featureless site.

On the other side, it can be difficult to convey a complicated visual message in flat design. One of the arguments against flat design is the simplicity of user-interface tools. The supporters of skeuomorphic design say the effects that add a sense of realism make the tools easy to use. Frankly, I think it depends on the context.

The FUTURE

 

Flat 2.0

As the flat design has been around for few years with all its pros and cons, the designers decided to adjust the style according to their needs.

In its early days, the flat design was characterized by a strict visual simplicity. However, for both aesthetic and functional reasons, the recent developments have brought the subtle reintroduction of effects like shadows and textures. The result is a style named “Flat 2.0” or “almost-flat” design.

This style is more of a compromise: you still get the clean simplicity of flat design but add some subtitle 3D effects for a visual variety and improved usability.

Material Design

The Pros, Cons And Future Of Flat Design - WebDesignLedger

designoholic

Including many common characteristics with Flat 2.0, Material Design is a visual language developed by Google that accentuates grid-based layouts and features of “deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space” to create a “bold and graphic interface that immerse the user in the experience”.

Considering the material as a metaphor, Material Design uses a paper-inspired approach with “visual cues that are grounded in reality” and “familiar tactile attributes” for helping users to quickly understand and navigate the designs. Also, the “fundamentals of light, surface, and movement are key to conveying how objects move, interact, and exist in space and in relation to each other. Realistic lighting shows seams, divides space, and indicates moving parts.”

As Google Material Design’s guide is free, the designers are encouraged to apply it to their own work, whether they chose to follow closely these guidelines or to pick up and use the elements and techniques they like.

Join the Discussion

Whether you are an advocate of flat design or of skeuomorphism, the two can certainly co-exist. It depends on the context and content. The tricky part, as the last years has shown and for sure the next years will prove, is to find the perfect balance between them.

Where do you see flat design moving? Do you think it is here to stay or taking into consideration the last evolution of the graphic design trends, it will rather evolve to something else? Feel free to share your thoughts and insights in the comments.

 

Read More at The Pros, Cons And Future Of Flat Design

Vero Water Dinner

Top 6 Tips for a Killer Logo Design

This article was contributed by Lucy Benton.

Regardless of the industry, a general rule of logo design is to make it as simple as possible. The reason for this is obvious: a simple logo is much easier to memorize.

However, producing a simple yet effective logo is a challenging task. Besides simplicity, one must consider the uniqueness of the brand, colors, visual appeal, and many other factors.

You know what they say about first impressions. Well, the same rule applies in logo recognition as well. No one will know you if they don’t memorize your logo. As the result, your logo is a prominent and undeniably important part of your marketing effort.

The good news is that one does not need to spend years in design to make a killer logo. However, there are still some essential rules to follow in order to achieve this goal. Below, you will find these rules as well as helpful tools to make a great logo, whether you are a designer or business owner.

See here for more logo resources:

  • 11 Logo Design Tips for Small Business Owners
  • The Ultimate Guide to Logo Design eBook
  • The Latest Logo Design Trends
  1. Capture the essence of your brand

Vero Water branding & logo by Jacob Cass.

Your brand has a unique history that defines its present, or soon will. All the things that were important to you while establishing your company, as well as its core values need to be conveyed in the logo, at least in its essence.

For example, if you need to create a logo for a company that produces sparkling water, you may want to concentrate on the features of the product, including its refreshing, hydrating, and calming capabilities, such as Vero above.

The color also plays a prominent role in connecting the logo to the essence of the brand. For example, a logo of a sparkling water company may be blue to convey the power of water and desire to improve the health of the customers. In other words, the color of the logo should mean something special and not be chosen arbitrarily.

A logo design session commonly starts with brainstorming featuring the aspects described above. Don’t forget to write down the ideas you like. See here for how to unlock your creativity.

  1. Use colors effectively

Columbia Logo

Columbia Farmers Market logo design by SDKY

Let me discuss the colors a little bit more. There is a science called color psychology that studies the meanings of colors and how they are perceived by people. The knowledge provided by this science is a great source of ideas for logo design.

According to color psychologists, green symbolizes safety, nature, health, and freshness. Obviously, it is a good option for companies that produce foods. Next, yellow is commonly perceived by people as a color of innovation and optimism, so it can be utilized by high tech companies. Blue is considered beneficial to the body because it symbolizes wisdom, confidence, and stability. Be careful with using black: in addition to elegance and power, it also implies death.

Let’s continue to work on the example of a logo for a company that produces sparkling water. Apparently, black and yellow are not perfect in this case but green and blue might be the ones to use.

  1. Don’t be a copycat

Logo Copyright PosterLogo copyright by Jacob Cass.

Making a logo surprisingly similar to somebody else’s is one of the worst things that could happen in this case. Apart from the copyright issues, the viewers might have a hard time remembering it as your logo because it reminds them of a different one. As the result, a confusion occurs, and it’s very likely that you won’t benefit from it.

Of course, there are thousands of logos out there and some features of your own will be similar to some of them. To ensure that copyright is not an issue, you could perform an Internet or trademark search to determine if someone else has a similar idea before you even thought of producing a logo. As soon as your search does not show similar designs, proceed to the next step.

  1. Simplicity is the key

4. Simplicity is the key

All iconic logos are simple: Apple, Nike, Microsoft, Audi and many other ones are perfect examples. You will recognize them from thousands of others because they have simple yet unique features. The main feature should be the most recognizable, like four rings in Audi logo and the tick sign in Nike.

Be aware that the design of your logo may be changed in the future as the company grows, so it must be flexible as well. Make your logo as simple as possible by using simple elements like circles, lines, rings, etc. but don’t discount creativity when doing so.

  1. Use the right font(s) 

Mood board

There are so many fonts out there, so you will become overwhelmed very quickly, but these are the main categories. First, Serif is used for logos that need to look traditional. Second, Sans-Serif is perfect for modern-looking ones. Script is recommended if you need to make the logo more carefree or formal, depending on the typeface. Regardless of the choice of the typeface, you should also remember to make it versatile to adapt it well to the surroundings, especially pairing it correctly with other fonts.

Sans VS Sans Serif

For example, if you are running a company that is related to travel (a travel blog etc.), you may want to consider using a hand written script. If you want to look traditional, Serif is the way to go. However, if your brand produces innovative products, using Sans-Serif might be a good idea. Understanding the power of typography in logo design is crucial to success.

  1. Consider making an “active” logo

Twitter Logo Evolution

Having an active logo is an expert tip that has been considered by many companies. The best example of an effective active logo is the one used by Twitter. On earlier versions of the logo, the bird appeared standing, so it was a passive bird. Later, the designers of the company changed the logo: the bird became active and took flight! The latest logo of Twitter took it to another level by making the bird flying in the upward direction.

If you to include an object in your logo, consider making it active. For example, a sport equipment brand may use a spinning ball or have a line to convey motion.

Every logo should resemble the uniqueness of the brand. Make yours filled with meaning, and follow the tips above for a killer logo!

Lucy Benton is a writing coach, editor at BestEssayTips. She specializes in content writing for marketing purposes. She studied Creative and Professional Writing at Maharishi University of Management. 

Top 6 Tips for a Killer Logo Design Top 6 Tips for a Killer Logo Design Top 6 Tips for a Killer Logo Design Top 6 Tips for a Killer Logo Design Top 6 Tips for a Killer Logo Design Top 6 Tips for a Killer Logo Design