17 Feb How Not to Market to Women on Facebook
My husband and I just went to see the movie The Social Network last weekend. If you haven’t heard about it, The Social Network is all about the creation of Facebook. It was a very interesting, kind of sad movie. I also felt like it was extremely personal because Facebook is so much a part of my life.
What is there not to like about Facebook? 1 in 14 people in the world are on Facebook, and this is a pretty amazing statistic considering that you can’t even get a profile unless you are over the age 13.
So it stands to reason that if you have a business and you are not marketing on the largest social network out there, it is time you joined the ranks of people who are. However, please keep reading, because there is a right and a wrong way to market on Facebook. Especially if you are targeting women, and you should be, because social media is where females are spending their time.
Let’s talk about 3 things you should NOT be doing when marketing to women on Facebook.
Randomly request to be friends without adding a personal message with some sort of explanation as to why you should be Facebook friends. When you add a personal message to a friend request you are showing that you are a real person who sees them as a real person as well. You are telling them that you feel like they have something to offer to you as well as you do to them. You make them feel like more than just another potential sales lead.
Invite someone to join a group and then spam message them multiple times a week. This person did not opt in to your mailing list when they joined your group and they will begin to not pay attention to anything that you are sending if you overdo it. Not to mention that they also may just leave your group all together. Choose carefully the messages you send and make them personal and friendly sounding. Visit the members in your groups pages and be encouraging. Be a friend to them and they will want to know and be interested in what you have to say.
Make your group/fan page all about you. This is something I wish I had known before I started marketing myself on Facebook. It is so important to make yourself look like a resource of good information on your topic. If your group or fan page just looks like one big advertisement for you, that is a big turn off.
With Facebook the possibilities to market yourself, your business, and your products for free are endless. But if you don’t do it in a polite, sensitive, friendly way no one will listen to you. Especially not the women. To learn more about other free marketing methods and to see how you can get the tools you need to market your business online visit http://www.stephaniempage.com.