Guides

Marketer Cheats his Field With Design - Creates 15 Logos in 15 Da...

What is a CDN and why does your website need it

Both as a web designer, and as a user of the internet, you know that a fast website is a good websiteSpeed of a website is something which you don’t notice, until it’s missing that is.

Then it becomes frustrating. A bad user experience. A reason for bouncing off a website never to return.

If you want visitors to enjoy their experience on your website, you don’t need to think only about the design of the website, but how fast the website performs for ALL of your users!

Because good design is only one part of a good user experience.

After best website design company, the speed of page-loading is one of the most important factors which contribute to the success of a website. Besides that, it’s also a ranking factor.

Why is speed so important?

The necessity of having a fast website is a factor has been studied time and time again.

A negative experience is created in the mind of the user who is perceiving a site as being slow. A site’s conversion rate is also affected very negatively by slow performing websites.

Have a look at the graph below by research firm Soasta

Loading time vs conversion rate

Loading time vs conversion rate study

 

As can be clearly seen from the graph above, as load time of a page increases, the conversion rate drops drastically. The best conversion rates actually happen when pages take less than 3 seconds to load. Unfortunately, very few websites are actually able to provide such a fast user experience.

Is your website one of these slow-loading sites? Are you killing conversions and are not even aware of it?

But there are solutions which can help boost your website’s speed.

 

What is a CDN?

The term CDN is an acronym which means content delivery network. That is a fancy way of saying, a network of servers which are optimized to deliver the content (of your website) in the most optimal way.

But how does this content delivery network provide benefits to my website and how does it make the website load faster?

The CDN’s network of servers is an infrastructure which is designed to handle the load of traffic of a website better than that of generic hosting services.

Hosting services, especially the ones aimed at generic websites are geared at creating a stable but generic environment, at a low cost to both the hosting service and the client. These websites typically run on generic environments, such as Apache, PHP, MySQL and other stacks of popular hosting frameworks.

However, the environment has not been specifically optimized and tuned for website speed. Shared hosting services are typically quite slow, particularly in their initial response. The fact that each environment is hosting multiple websites simultaneously means that they suffer from a resource bottleneck problem. Essentially, each website is hosted on the same server as many others, they are “sharing” the same resources. But while the term used is sharing, in reality, they are competing for the same resources. To keep costs low, this sharing creates a situation where each request sent to a website has to wait before it can be served.

Have a look at the below. One of my websites, which is aimed primarily for ecommerce (dronesbuy.net) is hosted on a shared hosting environment, without a CDN.

Have a look at the following waterfall graph:

Load time without CDN

Load time without CDN

 

Can you see the waiting time above of 1.26 seconds?

This is the time it is taking for the server to start “working” on the request sent to it. Essentially, at this point, my website is queued up, competing for resources with other sites hosted on the same server as mine.

This is an implicit delay in created by using a shared website hosting service

Bear in mind, that this delay is before the server event starts to send any kind of content back to the user.

With a delay of 1.26 seconds, you can forget having a page-speed load time of less than 3 seconds.

This is a problem. So how do we go about solving this problem?

On the other hand, a CDN’s primary function is to make websites load fast. Their actual infrastructure setup is designed such that they help deliver a lightning fast website.

But how does a CDN actually speed up my site?

 

How a CDN speeds up your site

There are a few reasons why a website can load slowly:

  1. the shared hosting server has a lot of websites (to keep the price cheap) and is thus overwhelmed. The response times are therefore slow.
  2. Images and other large content of the are not optimized and take a lot of time to download.
  3. The website has installed many different WordPress plugins which are generating many CSS and JS files and other resources
  4. The hosting server is located geographically far away from the actual visitors of your website (think website hosted in the US, with readers mostly in Europe)

There are other reasons, but these are the main ones which generate the largest loading time hits.

You can take mitigating steps to fix each of the above-noted problems individually, but we’ll focus mostly on the last two in this article.

Your shared hosting is overwhelmed and slow

Shared hosting servers are by their definition – slow, especially if they are cheap. It’s just the economics of it.

When a hosting company rents or buys a server, they need to share that cost with their clients.

Put simply, and for the sake of example, if your server costs $100/month and you want to price your plan at $10/month, you need to host 10 accounts to break even.

If you want to price your plan at $5/month, you need to host 20 accounts to break even.

You get the gist. The cheaper the plan, the more the accounts you’ll need to host on the same server.

If a hosting service is advertising itself as cheap, and you want your website to be fast – run a mile!

So what happens, on shared servers, each time somebody visits your website, the server is (at the same time) handling the websites of all of the other users / accounts on that same server.  

With shared hosting, it can take more than a whole second to even start working on delivering your website’s contents.

You can clearly see that delay on the screenshot above.

VPS vs Shared hosting environment

VPS vs Shared hosting environment

 

If you want to make a website fast, this delay of one second in response time is creating a serious issue for you.

Here are our first recommendations

  1. If your website is using WordPress as the CMS, choose from the best WordPress hosting companies, the ones with known good service and great reviews. Stay away from cheap hosts.
  2. Going for the highest plan you can afford, a Virtual Private Server is a good balance between a (cheap but slow) shared hosting site and a dedicated server (fast but expensive). With a VPS, your site will have plenty of resources to deal with the load and respond within a few milliseconds, rather than a whole second.

 

The images of your site are not optimized

Images are one of the primary reasons why websites can be slow to load. 

It’s always great advice to use images in your articles. They help to create a break in large pieces of text. Images are also great for readability.

“An image is worth a thousand words” or so they say.

But images can also create problems.

Primarily, images which are not optimized for speed can have a serious negative effect on the loading time of a website.

It’s actually quite a laborious process to remember to save each file in a speed-friendly format, and compressing them to a size which is small enough but which does not lose any of the quality of the image.

Besides being labor-intensive, some people are simply not aware of the need to optimize images.

So what’s the solution to this problem? We need to find a method which will automatically optimize images.

Here’s where a CDN comes to the rescue. CDNs are designed to address this problem without requiring any manual intervention

This is because image optimization (including lossless compression) is typically a built-in feature of most CDNs

That means you don’t have to worry about the images. While you handle the design and creation of a website with awesome imagery, the Content Delivery Network will automatically compress and optimize the images.

 

The website is using a lot of scripts

This is another factor which has a bad effect on the speed of a website.

Almost all plugins which are installed on a website have an impact on the loading time of your website – each plugin adds more and more assets to the site, making it slower and slower.

Each plugin which is used to create a specific piece of functionality is also slowing down the site.

Some plugins create more JS files, CSS files, and other assets, so some are worse than others, but all of them have at least a bit of an effect. The fewer plugins you install – the better. This is a golden rule.

Each plugin also adds overhead in the form of requests.

Have a look at the following screenshot from a site which has not been optimized for speed. You can see that the performance scores are very slow, whilst the fully loaded time is horrendous.

Slow loading time due to many requests

Slow loading time due to many requests

 

Thankfully, there are ways to mitigate these problems:

  1. Install as little plugins as possible on any website
  2. Combine the files created by all the plugins into a few files only
  3. Enable HTTPS and then HTTP/2 on your website for better overall loading times

Once again, a CDN can help with the combining the files into fewer files and delivering that content over HTTP2.

The CDN actually performs compression and minification of JS and CSS files; this makes the overall size of your site’s resources smaller and therefore, faster to load.

Setting up of HTTP/2 in also highly recommended. HTTP2 is something which is a whole topic of its own so we’ll recommend a couple of great articles on WebDesignerDepot and on CollectiveRay blog which we’ve already written.

HTTP/2 has been created specifically to make improvements in the loading time of websites. It is designed to address certain shortcomings which older technologies did not deal with.

CDN services typically can enable HTTP/2 on your website, simply through the flick of a switch. HTTP/2 requires that HTTPS has been enabled on your site. Once again, CDNs typically have built-in support to serve content over HTTPS. Thanks to the CDN, you can enable HTTPS without incurring the cost and complication which is associated with secure website certificates. A CDN is also able to improve the overhead associated with the SSL/TLS handshake (which is a heavy operation). This ensures that even with HTTPS enabled – the site incurs no overhead.

There’s still one problem which we haven’t addressed which can slow down the loading speed of your website.

What is it and how can we fix it?

 

The geographical location of your website server

There is one thing which can negatively your website’s loading speed, even after you’ve performed all sorts of speed optimizations mentioned above.

Have a look at the following diagram.

Hosting server location vs visitor location

Hosting server location vs visitor location

 

This shows the typical time it takes for web data to travel from the one side of the Atlantic to the other. You can see that loading a website hosted on a different continent that your website is visiting from, is a problem. If your website is hosted in the continental US, any visitor outside of the US will experience this problem.

Of course, this applies all over the world. It can even happen within continents if the visitor is located far away from the hosting server.

The distance your website’s content has to travel has a direct (and negative) effect on how fast your website loads.

If your website has a localized audience, choose a good hosting service which is physically close to your target audience. If you are targeting users in New York, choose to host your website on a good server in New York.

However, what do you do if your website caters to an international audience?

You can’t choose a server which is located close to the visitors of your website.

However, there is a solution. As you might have guessed, the solution involves a CDN, because a CDN service specifically addresses this problem.

Let’s see an updated version of the previous diagram, this time we see how the loading time is affected if we use the services of a CDN such as Incapsula CDN, one of the largest players in the CDN industry.

Without CDN vs with CDN

Without CDN vs with CDN

 

Just like we discussed at the beginning of this article, a CDN service is designed to shorten the distance that content has to travel to reach the visitors of a website.

A CDN service is set up by creating a network of hundreds of servers in different locations in multiple countries and geographies. These servers, known as caching servers or edge servers, each contain a local copy of the images and files which your website needs serve.

When a user accesses your website, these files are served from the nearest physical to your visitor.

This reduces the problem of distance and makes a website much faster to load compared to if a website was not using a CDN.

Have a look the following diagram, which shows the geographical distribution of caching servers around the world – making it possible to always serve content from a location which is physically close to your visitor.

CDN global server map

CDN global server map

 

How to set up a CDN for free

The great thing about CDN services is that they operate on a freemium model – typically they offer a free plan. This free plan provides the localized caching functionality we have shown above.

If your website grows beyond the limits of the free plan, you can then move to a higher plan which suits the needs of your website better.

The easiest way to implement a CDN does not even need a plugin, it’s done by what is knows as a reverse proxy.

This only requires you to perform some changes to the DNS settings of your domain. You’ll find exact guidance for most hosts from the CDN you will opt for, or you can ask for support from the CDN’s support staff.

You can see below how your website together will work together with the CDN to send content to visitors. The origin server is your website’s server.

CDN setup using proxy server

CDN setup using proxy server

The CDN server actually receives the hit when a user visits your website. It then sends the request to your site, such that any necessary dynamic content is generated. Once it gets a response, the CDN sends the dynamic content and all static resources to the visitor.

This removes a lot of load from your hosting server – making your website load faster and able to handle much more visitors simultaneously.

 

Conclusion – are you ready to make your website faster?

As we’ve seen in this article, setting up a CDN can start from the very cheap price of free! Besides not having to spend anything, the loading speed of your website will be much-improved giving your site’s visitors a better user experience for your visitors.

 

If you’re looking to have a fast website, a CDN is a must.

 

Read More at What is a CDN and why does your website need it

30 Amazing Payment Form Designs for Your Inspiration

30 Amazing Payment Form Designs for Your Inspiration

If you have ever sold something online, you know how difficult it is. You need to create a nice product or service, create a website and social media accounts to promote it, run the promotion, find clients, sell the product, and only then you can collect money.

The whole process is hard and time-consuming. And the last step is credit card payment form. People don’t tend to leave their credit card details in poorly designed form with confusing fields. That’s why you, as a designer, need to create a beautiful and easy-to-use credit card payment form. We decided to help you with this challenging task and collected 30 amazing payment form designs for your inspiration.

1. Daily UI Challenge

adidas-trainers

2. Pay

pay-form

3. Daily Ui #03 Credit Card Checkout

Daily-Ui-03-Credit-Card-Checkout

4. Credit Card Checkout

credit-card-checkout

5. Daily UI 002 – Credit Card

payment-details

6. Payment Screen & Summary

payment-screen

7. Daily UI 002 – Credit Card Checkout

adidas-yeezy

8. Daily UI 002 – Credit Card Checkout

dear-checkout

9. Credit card checkout #02 Daily UI

checkout-gif

10. Buffer – Credit Card Checkout

buffer

11. Daily UI 002 – Credit Card Checkout

drone-ckeckout

12. DailyUI Challenge

bank-of-america

13. Daily UI Challenge

sports-checkout

14. Credit Card Checkout

swoon

15. Daily UI (#dailyui)

reebok-crossfit

16. Credit Card Checkout

heart-checkout

17. WEB DESIGN // #dailyUI day 01-10 + 12 & 19

credit-card

18. Daily UI Challenge (001-010)

interior-payment

19. Day 2 – Credit Card Checkout

credit-card-design

20. Daily UI #002 – Credit Card Checkout

zeplin-creditcard-dribbble

21. Credit Card Checkout – DailyUI #002

creditcard-details

22. Credit Card Checkout

finger-snap

23. Credit Card Checkout

macbook-checkout

24. Fitbit Product Checkout Page

ui_fitbit_dribbble

25. Daily UI #002 – Credit Card Checkout

vespa-credit_card_checkout__2_

26. Daily UI #002: Credit Card Checkout UI

pink-checkout

27. Daily UI #002 – Credit Card Checkout

coconut

28. Credit Card Checkout

lamps-credit_card_checkout

29. credit card checkout

home-plants

30. Daily UI :: 002 Day 002 Credit Card Checkout

watch-metal

Read More at 30 Amazing Payment Form Designs for Your Inspiration

Why Every Web Designer Should Be Using a VPN

Why Every Web Designer Should Be Using a VPN

Some web designers may not recognize the importance of using a virtual private network (VPN) while working on client sites. The reality, though, is that anyone who needs to provide even a modicum of privacy and security to their clients should absolutely start incorporating a high-quality VPN solution into their workday. After all, this is one of the easiest ways to minimize the risk of a data breach.

VPNs 101

Most tech-savvy people know what a VPN is and how it operates, which is why they’re already using one. For those who might spend all of their time on the design end of things, and therefore be behind the times with security measures, let’s take a really quick look at a VPN’s role.

In a nutshell, a VPN prevents hackers from accessing your data. Even if someone is able to crack into your VPN long enough to grab data, encryption will prevent them from opening it. Due to this, many businesses and individuals worldwide search the web almost exclusively via the protection of a VPN.   

Web Designers and VPNs

Why Every Web Designer Should Be Using a VPN

VPNs are commonly used by people who are outside of their secured office network. However, even if you only work from the office or at home, a VPN may still be a wise investment. Consider the privacy needs of your current website development clients. How would they feel or react if you allowed some of their private data to slip into the wrong hands?

By setting up a VPN, you can provide clients with an extra layer of protection. This will also help minimize your risk of getting involved in a costly data breach lawsuit.

Protecting Proprietary Information

Keep in mind that data alone may not be the only proprietary information a hacker is looking for. It’s possible that a company’s competition could attempt to hack your system if they know you’re working on a new website design. After all, established businesses frequently do major site overhauls to accompany the launch of a new product, service or overall direction. A VPN will keep these details between you and the client until the site is ready to go live.

Preventing Major Leaks That Could Majorly Derail Your Career

Do you have any major website design clients who could lose tons of money due to a single security breach? A prime example is the entertainment industry. Perhaps you’ve been tasked with creating a site for a well-known band’s upcoming release. This is almost certainly going to include a track listing, music files, new images and maybe even highly guarded details such as their unannounced upcoming tour dates.

As recent movie studio hacks have proven, leaving anything vulnerable to hackers will allow transmitted data to end up in the wrong hands. Something as simple as uploading images to an unpublished site could create a horrible ripple effect that ruins your reputation. If you do all of your uploading from a VPN, though, you’re much more likely to keep everything private and secure.

Are VPNs Impenetrable?

Nothing is impenetrable on the World Wide Web. However, VPNs are hacked into much less frequently than traditions networks, and these incidents usually accompany an incorrectly configured VPN. Despite this, it would be foolish to believe that every single thing you do from behind a VPN is going to remain 100 percent private forever.

Recently, some in the tech world were shocked to discover that VPNs may actually be storing some private information, including your browser history. This came to light after a VPN provider assisted the FBI in a cyberstalking case. The provider in question, PureVPN, claims they don’t store any browsing data, but they were somehow able to turn over pertinent details to the FBI.

The lesson here is that you must properly configure your VPN, and it’s also wise to steer clear of illegal activity. VPNs may be popular with the file sharing crowd, but this doesn’t mean providers will always hide their illegal actions. On the plus side, the risk of any type of data exposure is always reduced with a quality VPN.

How to Choose a VPN

Unless you’re working with a big budget, a VPN is yet another necessary thing that could reduce your profit margin. Instead of letting this get you down or prevent you from making the switch, consider one of the best free VPNs of 2017. This isn’t going to be a permanent solution because free VPNs usually institute a usage cap. However, going this route will enable you to test drive VPNs to get a better understanding of how they work.

Ultimately, you’ll want to invest in the best caliber VPN you can afford. Aside from this, it’s also critical to look closely at user reviews and any associated news stories. It’s probably a given that many VPN users will be jumping ship from PureVPN in light of their recent data collection revelation. Even this offers you and your web design clients a much higher level of protection than working through a typical network, though.

By choosing a VPN and using it for each client, even when you’re out of the office, you can offer better service and enhanced privacy. This is something you can even advertise to make potential clients feel more confident about hiring you for their website design needs.     

 

Read More at Why Every Web Designer Should Be Using a VPN

Creating a Hover Slideshow in Adobe Muse - Tutorial

Creating a Hover Slideshow in Adobe Muse – Tutorial

Creating a Hover Slideshow in Adobe Muse. No Coding Skills Required.

 Muse For You - Adobe Muse CC Adobe Muse CC Logo

Hey, what’s up Muser! In this video tutorial, I go over how to create a unique hover slideshow using the new responsive composition widget in Adobe Muse.

The steps are as follows:

1. Go to Object > Insert Widget > Composition > Blank.

2. Delete all triggers and targets except one.

3. In the composition widget options set ‘Show Target’ option to ‘On Rollover.’

4. Enable the ‘Triggers on Top’ option to make sure the triggers are above the targets.

3. Add text to the trigger and make the background filled with the trigger blank.

4. Add an image to the target by selecting the target and then going to the ‘Fill’ option in the upper control bar. You can then fill the target with an image and set the image fitting an image position for the target.

5. Place the trigger to the left of the target.

6. Create a new trigger and target by selecting the trigger and clicking the plus symbol below it.

7. Repeat process for as many triggers and targets as you’d like.

8. Done!

Muse For You - Responsive Composition Image Showcase - Adobe Muse CC

Muse For You - Responsive Composition Image Showcase - Adobe Muse CC

For more video tutorials and widgets for Adobe Muse visit http://museforyoushop.com.

Happy Musing!

Read More at Creating a Hover Slideshow in Adobe Muse