6 tips for running a successful design studio
01. Give designers space to hone ideas
It takes one person to have the idea, but many people to execute it. I've learned how to protect an individual's idea and craft within the demands of a global design project."
It's my job to give designers the space they need to hone their ideas. We're successful when I'm able to respect that brilliance and mobilise a team to help bring it to life."
“The biggest lesson I’ve learned so far is that making the client happy isn’t enough,” advises Sagi Haviv, partner and designer at iconic firm Chermayeff & Geismar & Haviv.
“At the end of the day, you, the designer, must be proud of the result, and the way to achieve that is to show the client only those options that you believe in wholeheartedly.
03. Empower people
Ownership of the work and open communication is key, says Wolff Olins design director Dan Greene.
“By making people feel valued through their contribution and giving them the platform to have input into the direction of a project, it can give team members the extra 10 per cent they need to turn a job from good to great.”
04. Respect everyone
“Treat people like humans and with very little hierarchy,” says Snask’s Fredrik Öst. “Make sure that everyone is a superstar and that everyone has a life beside their job.”
05. Don’t back down with tricky clients
“Be firm and clear about the fact that there’s a reason why you want things to be done in a certain way,” advises illustrator Sarah Mazzetti.
06. Treat every project like it’ll be your best