16 Feb 4 Key Components to Successful Social Media Monitoring
Taking the first step to actually start monitoring can be daunting. And then what? How can you build a strategy around the data you've collected from your monitoring campaign? Although the strategy to engage based on your data collected will be proprietary to your business, the following guidelines ring true for all of us:
1. Understanding Your Objective
Why monitor your social media audience, your brand in social media, or your brand on the web in general ?:
- To know immediately when someone slams my brand?
- To be more proactive with my customer base?
- To better understand my market space?
- To grow my customer base?
- All of the above 🙂
Take some time to understand your goal … what do you want to accomplish with your campaign.
2. Decide Where to Monitor
The number of Social Media outlets has grown at an exponential rate since inception. The market is now segmented into niches where specific subjects can be discussed, likewise have to larger social media outlets enabled you with the ability to create a niche within them … a good example is Facebook groups!
3. Prioritize what you monitor
As the prioritization of your social media strategy relates to the first point, you definitely want to understand what information is important to you. The greater and more broad your forum becomes, the more information you will have to assimilate. This could present challenges as discussions are muddy, often biased, and can be downright useless unless you understand what information you need and how to obtain it
4. Build Relationships with your community
In the social media space, your customers are your greatest ally … and likewise can be your greatest foe. Positive, responsive relationships are key! Be proactive, be downright aggressive in stimulating conversation. In turn, your community will continue the discussion.