10 must-know SEO tools for search success
A site needs to be seen, and ranking highly in search engines such as Google is a key way to make sure people can find it. There are a host of factors that will help make this happen. There is on-page SEO, optimised titles, images alts, targeted keywords and phrases and much, much more. Check out this set of tools to help get your site on the first page of Google.
01. Mobile-friendly Test
Search engines value sites that have well-performing mobile pages. This tool enables you to test how easily a visitor can use your page on a mobile device, according to Google’s mobile-friendly test. Simply enter your page URL to see how your page scores.
02. PageSpeed Insights
Google’s PageSpeed Insights tool carefully analyses the content of your web page to check its performance. Simply enter a webpage URL for your results. It will then generate suggestions of how to make that page faster.
To know where to rank your website, Googles needs to understand the content of your site. You can help it by adding schema data. This guide will help you provide explicit clues about the meaning of your website pages to Google. It will help you to include structured data on your pages.
04. Keyword Planner
To rank highly, you need to know the terms people are typing into Google to find the services you're providing. Google's Keyword Planner will help you find these. Reach the right customers for your website with the right keywords. Get ideas to help build your campaigns with the AdWord’s Keyword Planner.
05. Google Webmasters
Get the data, tools and diagnostics needed to create and maintain Google-friendly websites with Google Search Console. Analyse clicks, get alerts on errors and test if Google understands your content.
07. Google: My Business
Google My Business enables you to create and update the Google listing for your business, to help your site stand out, and bring customers in. It's free, so claim it and then start optimising. Without it you won’t appear on the local map listings in the SERPs.
Monitor the web for interesting new content and mentions of your business and that of your competitors. Simply create an alert, and new content will be emailed to you directly.
10. Google Analytics
Everyone should be using this tool. It’s free and has a huge set of features. Measure your website, app, digital and offline data to gain valuable customer insights into the impact of your marketing activities.
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