Tag: web design

Speed up your web workflow with a style guide

Style guides are now firmly established as a key part of the modern web design workflow. Their use in web projects has been steadily rising for some time now, thanks to heightened community awareness, with various industry professionals demonstrating their use and effectiveness. 

The rise of style guides was partly linked to the development of responsive web design, but they're now helping designers and devs deal with the demands of a more capable web and increasingly ambitious web projects. They will help you design and build faster, with more accurate and consistent results. 

In this article we'll go through everything you need to know about what a style guide is, how to put one together, and how to use one. Use the quick links on the right to jump to the section you want. 

What is a style guide?

In contrast to a traditional static website layout composition produced in Sketch, Photoshop CC or similar, a style guide is a set of elements and components that when used together can form a complete layout or parts of that layout. When produced correctly, they are scalable and flexible, making them the perfect tool for building responsive designs. Take a look at styleguide.io for lots of examples of great style guides, and resources for learning more.

In this article, I'll use the terms ‘style guide' and ‘design system' interchangeably, as I believe style guides are most effective when they form a system for managing existing designs and allowing the production of new ones with ease. 

So why would you want to switch from a traditional workflow? For a start, introducing a style guide means you will be able to get into the browser quicker and spend less time in desktop web design tools. 

At their most useful, style guides enable you to work up all your design concepts in the browser, demoting the likes of Photoshop and Sketch to asset creation tools, rather than what you use to envision layouts.

Where do style guides fit into a project?

Whilst style guides are primarily a tool for web designers and/or developers, they can be a deliverable for clients too. Style guides give clients an insight into the design system being established, and the palette that will form their product. Samantha Warren explores this idea in detail with her Style Tiles; a method for demonstrating a visual language to clients in the form of fonts, colours and interface elements.

The US federal government website has a clear, thorough style guide

The problem with the traditional approach of asking clients to sign off on static layouts is that these are essentially photographs of what the website might look like. Of course, we'll try our best to make the final product look like the promise we've made in this photo, but we're creating an idealistic render, without having to contend with all the living parts of the web. 

Many small nuances – such as type rendering and spacing – may change. This can amount to the client feeling like they have been misled by the Photoshop render.

Using style guides as a design deliverable eradicates these difficult discussions with a client. They make design changes easier to complete without much hassle, and get you in the modular mindset from an early stage in the project workflow.

What do you include in a good style guide?

Ideally your style guide should give you everything you need to design and build a page at a moment's notice, without having to open up Photoshop or Sketch. In regards to the format, a style guide should be live HTML, categorised in a manner that is easily maintainable for you and any other designers that might come into contact with it.

Starting with the basics, let's look at the ingredients of what makes a good style guide. I find the headings I've covered here help as a base to get started with, but feel free to add sub-headings and get more specific. Take a look at Brad Frost's Atomic Design as a potential methodology for organising this part of a design system.


MailChimp’s typography rules (click to see the full guide)

This includes the whole typographic hierarchy, covering headings, lists, block quotes and paragraph text. It should also cover any variations within these categories, such as captions, drop caps and any other special typographic treatments, and UI contexts like buttons, navigation and form fields.

Grids and spacing

This should include both horizontal and vertical layout grid systems. Grid guidelines enable you to rapidly prototype and build layouts without having to make time-consuming adjustments to spacing and margins.


Include primary and secondary palettes here (click to see the full guide)

Your primary colour palette, including the main link colours, actions and element colours (for example, buttons, labels and icons). In this section you'll also need to include any colours outside of this palette that occur for circumstances outside of the ideal design state, like error and system messages, and validation.


Modules comprise elements such as buttons, form fields, tabs and navigation, as well as collections of elements such as captioned images and blog post meta data. They also include combinations of elements working together – for example an article heading, date and introduction paragraph, a tooltip with a small heading and text, and so on.

How do you create a style guide?

How exactly do you put together a style guide? Here, I'll walk you through the process I use. 

Start with wireframes

Wireframes can help you establish the elements you’ll need

Before you code a single line of your design system, you need to know roughly what parts you're going to need for it. Early on in the project, when a client has provided the initial content and assets you'll be working with, you should aim to establish the foundation of your design system with a set of wireframe sketches.

Wireframes are a style guide's secret weapon. Take time to sketch out all the screens in your product, either with a pen and paper, or using a wireframe tool. Include any specific UI design components you'll likely need in the final product. 

Look for patterns

It's at this point I recommend finding a large physical work area where you can spread out your wireframe sketches so they are all visible at once and you can get a broad view of the system you're about to establish. Look over your sketches and notice patterns emerging. Perhaps a combination of elements appears together frequently, and could become a reusable module?

Speed up your web workflow with style guides - Markers

Different coloured markers can help you differentiate between type, modules and grids

Also look for patterns that are trying to emerge. For example, a list of blog articles might take a similar format to a list of search results, but let's say the elements are arranged in a different order. Perhaps changing one of the two to match the other will help the user read a pattern they have subconsciously learned elsewhere in your product.

Catalogue everything

I like to use a set of Post-It Note page markers to label all of the elements in my wireframe pages for reference. For example, a module like a breadcrumb that occurs throughout the sketches could be labelled ‘M01'. ‘M' indicates it's a module. The number indicates which module it happens to be in my system – the next module would be M02, M03 and so on.

The element itself could be repeated elsewhere, so this breadcrumb pattern might appear on a product page as well as a blog article, both labelled M01, so I don't end up designing and building multiple versions of the same element when it comes to prototyping the wireframes.

Move into HTML

After you've finished cataloguing and labelling the wireframes, it's simply a matter of taking that catalogue of elements and modules and building them as a live HTML style guide. 

Think of it like an Airfix model. You have an instruction sheet (your wireframe sketches) and a set of labelled parts (your style guide) corresponding to the instruction sheet. Once you have a concept of what you want to create, you will know what parts you are going to need, and at that point you're ready to start building your design system.

The best part of approaching design systems in this manner is that it enables you to rapidly produce new screens and components – each scenario is only a wireframe sketch away. The style guide reminds you of your existing components and patterns when drawing your next sketch. Once the sketch is complete, you are ready to build quickly with the wireframes as your instruction sheet, using the ready made elements in your style guide.

How do you use a style guide?

Technically speaking, a style guide is never really complete; it's an ever-evolving document that grows with your project. It's impossible to know in advance every combination of elements, patterns and modules that will need to exist, beyond what you currently have planned. But that's okay. True to the ever-changing nature of our web, a style guide can only be as complete as the current state of your product.

In its (mostly) complete state, a style guide is a reference for the over-arching visual language of the product you are building. It means you can visualise how new features might take shape, and the look and feel they adopt. It's also a living library of tested elements and components that can be used to quickly construct new screens or parts of a product, making it the most efficient way to rapidly build projects on any scale.

Speed up your web workflow with style guides - Label your style guide

Label your living style guide so you can cross-reference wireframes and your component kit

It is essential a style guide is maintained beyond its initial conception. It must remain current, rather than being a snapshot of what the product's design system looked like at a particular time. It should be the visual lexicon of your project – the entity you consult whenever a design decision is made after sketching. All new components and modules are made from its DNA, so from a user experience perspective, any new pieces will look consistent as part of the complete brand picture.

If you have never used a style guide in a web project before, try it on your next project and see the difference it makes in helping you design, build and prototype quicker. With practice, they'll become easier to create, and you'll even find patterns within your style guide that can be reused to speed up the process of creating the next style guide.

A useful style guide goes beyond the capabilities of a visual reference. It becomes your product's DNA, from which every piece of current and future design originates to produce the consistent style and characteristics of the rest of the product.

This article originally appeared in net magazine. Subscribe here.

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Create slick UI animations

More and more frequently, designers and developers are acknowledging the importance of motion design in the context of user experience. Animation on the web is no longer a way to delight and wow the user but a functional tool that makes experiences easy, fun and memorable. 

Animation in the context of user interfaces is still a very new field. There aren’t many resources out there that teach best practice or show common patterns of UI animation that we can follow. Most of the time, it’s about experimentation, user testing and perhaps a bit of trial and error. 

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So in this tutorial, we will create something that doesn’t confuse, follows common patterns and is stylish. This will be the team profile section that you often see on company websites. The idea is to show a little more information on the team/staff member when each one is hovered over. Throughout the tutorial we will be using CodePen, but of course you can use your own favourite editor and development environment instead.

01. Get set up

Begin by opening up CodePen and creating a new pen. We’re going to be using Bootstrap 4 and Sass (.scss), so make sure that within the settings you include the Bootstrap CSS and JS as your resource links and also set the CSS to SCSS. Another resource link you will need to add is Font Awesome, which we will use for our social icons. 

02. Create containers, rows and columns

Containers are what Bootstrap uses as its basic 
layout element and they are required when you’re using the default grid system. Within containers, you need to add in a row. Rows are wrappers for columns and you can specify the number of columns that you want out of a possible 12 and what the breakpoint will be. In our case, we want an element that has a medium-sized breakpoint and fills three columns in width.

03. Set profile image and colour

The first profile UI element we will start with will be for a female team member and she will be part of the blue team. The colour will be specified using a class called blue and the actual colour will eventually be defined using Sass variables, which we will do in a later step. Then we will need to add in a photo and give it a class called photo. 

04. Add profile name and title

The beginning of creating a team member entry showing that a team member photo, job description and social media information.

One final piece of HTML will add a name, title and social icons

The last bit of HTML to be added will be for the name, title and social icons, which will be added underneath the last div tag we just added in the last step. For the social icons, we will be using Font Awesome and these will be placed within an unordered list.

05. Set Sass variables

If you are following along using CodePen, then you will already have Sass installed and ready to go. You just need to click on the pen settings icon/button and choose SCSS as your CSS preprocessor. Then we can go ahead and add in some variables that will store all of our colours. We’ve used rgba as the colour values to allow us more meaningful control of all the colours’ opacity.

06. Upload a background image

To make things look more appealing, we will place a nice background image on the body. Here we can use our first set of variables and give the background image a pleasing gradient overlay that goes from light green to blue. Then to make our background image fully responsive, we will set the view height to 100vh.

07. Pick a profile background and image

Each team profile will be given the same styles and the class team will be used for this. The background will be white, all content centred and we need to make sure the position is set to relative. Then we can include the CSS for the profile image. For best results, make sure the original image you use has dimensions no bigger than 200px square. However, we will change the height and width of these within the photo CSS rule.

08. Add the animations

An image show that the rollover animation bringing down a coloured circle from the top of the frame.

We can control how much of the blue circle can be seen by setting a bottom percentage for its position

The first piece of animation we will add will be at the top of our profile element. The idea is that when we hover over the whole element, a blue circular shape will animate down. We can control how much of the blue we can see by specifying the position of this to have a bottom percentage. So play around with this percentage and you’ll get a better idea of how this works. You never know: you might even discover a better effect!

09. Animate the team photo

The team photo is our focal point in this UI and is probably the most obvious element that you would expect to animate in some shape or form. The CSS we will add in this step will first turn the photo into a smaller circle, then when hovered over there will be a light blue border added to it and the photo will scale down together with the border. With the transitions added, we get a nice fluid animation. 

10. Tweak the profile name and position

An image showing the half completed rollover animation, showing the team member photo shrinking and generating a thick border.

When hovered over, a light blue border will be added to the photo

The profile name and position need a little bit of tidying up. These won’t be animated but that shouldn’t stop you from adding your own animation to these if you’d like. Perhaps scale them up slightly on hover, as you’ll have enough space due to the resizing of the photo.

11. Add social icons

The social icons will first be positioned off the bottom of the page by -100px. Then when we hover over it, the bottom position will be set to zero and with a transition added, this will give us a nice smooth animation as it moves back up into view. The icons will be given their own hover state, setting their background to white and the icon to blue. 

12. Make the green team member

To mix things up a bit, we can begin to add more members to our team. The colour we’ll use for this next one will be green. But first go back into the HTML section/file and all we need to do is copy the col-md-3 class – not the row – down to the last div tag under the social icons and paste it in.

Once you have changed the blue class to green, we can finally add in all the CSS that will give us the same animation.

And the beauty of this approach is that you can repeat as required for many different colour classes, enabling you to subtly theme your UI animations as is required.

This article was originally published in issue 307 of net, the world's best-selling magazine for web designers and developers. Buy issue 307 or subscribe to net.

Want to learn more about the ins and outs of UI animation?

Steven Roberts is giving his talk CSS Animation: Beyond Transitions at Generate London from 19-21 September 2018.

Steven Roberts is giving his talk CSS Animation: Beyond Transitions at Generate London 

If you're interested in learning more about how you can make your sites pop and sparkle using sleek UI animation, make sure you've picked up your ticket for Generate London

A front-end designer and developer currently working as creative developer for Asemblr.com, Steven Roberts will be delivering his talk – CSS Animation: Beyond Transitions – in which he will show you the best tools for the job and recreate some of the best animations the web has to offer, while discovering the possibilities and limitations of animating with just CSS. 

Generate London takes place from 19-21 September 2018. Get your ticket now.

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Get started with Rust

The C programming language has truly passed the test of time. There are very few environments where it does not thrive. This is mainly due to its high execution performance, which, unfortunately, comes at a price: C does not support many of the features expected in a modern programming language.

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Mozilla Research's Rust is an attempt to create a better mousetrap. Its language design remains focused on high performance and being close to hardware.

However, its syntax and compiler also take advantage of the various benefits offered by modern programming language research. Given that Mozilla's mission is the creation of an 'open web', it should not be surprising that the company is working tirelessly to bring its latest brainchild to the web. 

While Rust can, in theory, run on the client via systems such as Emscripten, its real power lies in the creation of efficient backend services.

How to start using Rust

 The Rust installer provides a semi-graphic installation environment

While package managers such as 'apt-get' surely made developer's life easier, package list maintainers are, by and large, known to be no friends of excessive speed. Because of that, many, if not most, distributions' package caches are heavily outdated.

The Rust team has solved this problem by providing a dedicated installation script, which sets up the system it is run on efficiently. Deployment, then, is a two-step process: first, make sure that the CURL downloader/parser is available:

Then, in the second step, download the installer and pass it on to 'sh' using the pipe operator. 'Sh' is a shorthand for the default shell interpreter of your workstation, which will then proceed to run the code at hand:

During the installation, the Rust installer will display a variety of prompts similar in appearance to the ones shown in the picture on the right. Simply follow them to achieve a default installation. 

In some cases, the Rust deployment will fail with an error which is similar to "error: could not write rcfile file: '/home/tamhan/.bash_profile' ". If this happens during installation, use 'sudo -s' to get a root shell, and then rinse and repeat to proceed.

Run a sample

With that out of the way, it is time to run our first small program. Rust files, by default, have the file extension '.rs'. Create a file called 'firsttest.rs', and then provide it with the following piece  of code:

C and C++ programmers often wonder why invocations of the 'println' method require the use of an exclamation mark. The answer is simple: Rust implements 'println' as a macro, which gets invoked in a different way.

Given that Rust is a compiled language, our example must be processed before it can be run from the command line:

Advanced decay

Describing a complete programming language, such as Rust, in the limited space we have available here is impossible. So let's start by formally pointing you to Mozilla Research's comprehensive documentation. One feature which is sure to impress C programmers involves the use of the 'match' command: in addition to direct comparisons, it also enables the use of range operators to greatly simplify the design of advanced programs:


Classic garbage collection has its weaknesses: most implementations bring the program to a screeching halt from time to time. To get around that Rust uses a set of so-called 'zero-cost abstractions' to emulate a similar behaviour in a less annoying fashion.

In principle, every resource is created with an owner in a fashion similar to Qt's parent-child subsystem. However, a feature called 'borrowing' enables the programmer to transfer ownership between resources temporarily, thereby passing them around the system. 

Unfortunately, a complete discussion of the possibilities of Rust's memory manager would break the limits of this article – let it suffice to declare that Rust provides a very unorthodox, but workable form of memory management.

Create a new project

 Similarities to NPM are purely coincidental…

While C and C++ code can be broken down into libraries, doing so is an annoying and somewhat uncomfortable task. Furthermore, making sure that all the required libraries are where they are needed is something even seasoned developers like to avoid.

The JavaScript community has long solved this problem via products such as NPM. Projects are described via a project structure file, which – among other things – contains references to libraries and other elements needed during the actual compilation run. 

In the case of Rust, a package manager called Cargo does a similar job. Creating a new project can be accomplished through the use of the 'cargo new' command in a fashion similar to the following:

When the creation process is complete, a folder structure similar to the one shown in the picture at the bottom of this page will be generated.

.toml files act as 'controllers' – in the case of our newly-generated project, the file contains the following structure:

Similarities to the .ini files of lore are not purely coincidential: in a fashion not dissimilar to NPM, the ancient configuration file format is also used to describe the configuration files used for Rust projects. The '[dependencies]' block is of special interest for us – it contains a list of all external libraries, which need to be present for the compilation to succeed.

Add a packet

Creating a web server by hand is an annoying job best left to masochists. We will, instead, opt for a framework. Sadly, finding the right one is not easy – as visiting AWWY's list of web development frameworks reveals, there are a lot of candidates.

We will pick Rocket, if only because it seems to be quite popular and has seen an update released in May 2018. Sadly, Rocket's developers tend to take a liking to newly introduced language features, which is why frequent updating of your Rust installation using the following commands is required:

The next step largely is a question of taste. Most libraries come with pre-provisioned starter projects, which developers can simply siphon from GitHub. Doing so for your 'prime' library is not necessarily a bad idea – although once more than one library is involved, a manual approach tends to be more fruitful.

Next, open the .toml file, then modify the 'dependencies' section as per the following in order to include a recent version of the Rocket framework:

Rocket is unique in that it requires the inclusion of a total of two packages: in addition to the main framework, a separate code generator file is also required. Either way, our version includes a specific version of the two libraries – Cargo can also accept wildcards, which enable the program to 'pick its poison' without any help from us.

With that out of the way, one problem remains: enter 'cargo run' in the folder containing the .toml file in order to perform an assisted compile, which will – among other things – download the relevant code libraries from the repository and compile the whole enchilada for you.

Next page: scaffolding and in-depth analysis

Create some scaffolding

 Rust’s package manager can also run compiled programs

Simply including and downloading a library is no fun: we want to see Rust in action. To achieve that, a sample program must be written – the scaffolding for which is the topic of the following steps.

Before we can really get coding, however, a small problem must be fixed. Rust's compiler does not allow for the use of advanced language features by default – if your application cannot be compiled due to feature use, you will need to fix the problem via the following command sequence:

Applying the 'set nightly' command in a folder containing a .toml file modifies it to mark its contents to be run using the latest version of rustc – with the flag set, the compile process should succeed. Next, open 'main.rs' and replace its contents with the following code:

Invoke 'cargo run' after saving the changes to see the output shown in the figure below. The package manager isn't limited to loading code, but can act as an advanced build tool.

3, 2, 1, lift off!

Rocket's developers, obviously, were inspired by the work of missile teams: make of this what you will. Like most other web frameworks, the actual applications are created as a collection of 'routes', which are assigned to a web server class. In this case, but one route is created – a 'get' call against '/' will yield the returning of the string 'Hello World'.

Incidentially, the main issue faced by developers coming to Rust from other languages is the somewhat odd syntax. Function return types are declared via an arrow following the header: 

Careful onlookers will determine that the snippet above generates a function returning a Boolean value: Rust knows about a few dozen data types, which must be formally specified at declaration to prevent the passing of invalid types in a fashion similar to TypeScript.

While the 'return' statement is supported by Rust; a special case occurs whenever the last line of a function is an expression. It is considered the 'return' value – a good example for this would look as per the following code:

With that now out of the way, our next step involves the creation of a brand new route:

Rust's language design advocates the use of attributes: the elements inside the '#[]' construct are additional properties, which get applied to any element standing nearby. 

In our particular case, the affected element is a function going by the name of 'world()'.

The next problem involves adding the new route to the above-mentioned web server element. This is easily accomplished as per the following:

This code is interesting mainly because of the use of the code generator: 'mount' takes the 'routes!' macro, which generates code on the fly. With that out of the way, you can now perform another recompile, which will enable you to convince yourself of the correctness of our code – the Rocket handler will now detect a total of two routes.

In-depth analysis

 Rocket’s Runner is extremely talkative

Providing resources on request might make for a nice demo, but is lacking in practicability. A more interesting test involves accepting parameters from the client, and using them to modify the system behaviour as a whole.

The first step involves modifying the declaration of the route so it includes one or more parameters. Passing in a numeric and a string variable can be accomplished via a folder structure:

During compilation, the program will reveal a folder structure. Prove the correctness of the product by invoking http://localhost:8000/world/world/tam/40. The product also takes care of malformed requests – invoke http://localhost:8000/world/world/tam/tam to see a 404 error.

Understanding this behaviour requires a look at the routing infrastructure: like most other web frameworks, Rocket 'throws' incoming requests from route to route until one matches. Developers can also specify route rank via a numeric value:

Do the JSON

Another aspect involves the creation of well-formed JSON. To use it, a set of supporting libraries must be added to the .toml file – a lot of advanced features are not domiciled in Rocket, but in 'rocket_contrib':

Using the 'features' array lets us fine-tune the inclusion: you don't need to include all parts of the library. We furthermore load a group of helper libraries, which simplify serialisation.

Now we've edited the .toml file, it is time to return to the main Rust code. The newly-added elements must first be imported into the namespace:

A structure must be declared, which describes the format of the generated JSON object. We will limit ourselves to a numeric and a string value – be sure not to forget the attribute by mistake:

One problem remains: a JSON object must be built and returned in response to an incoming query:

Invoke the route we declared above, and feast your eyes on the output! 

To learn more about Rocket, check out this seriously useful guide

This article was originally published in issue 273 of creative web design magazine Web Designer. Buy issue 273 here or subscribe to Web Designer here.

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Tips To Create And Optimize XML Sitemaps

A good XML sitemap is very much important from the SEO point of view. It is basically a roadmap to all the pages on your website that make it easier for the Google, to crawl each and every page and index it properly, to boost its ranking. Thus, creating it is more than just important for the better and improved ranking of your website. If you are a novice and want to know more about it, this article is for you. Scroll down and dig into the deep information related to creating and optimizing XML Sitemaps.

  • Use Plugins To Generate It Automatically: First and foremost thing you need to do is the creation of XML sitemap using available plugins like Google XML Sitemap. It’s a tool that is designed to make your work easier than before, thus, you should invest your time into this, to reap all its benefits.
  • Submit It To Google: After you create an XML sitemap, now it’s time to submit it to the search engine to Google search console. It’ll help you discover if any mistake, so, you can correct it timely and resubmit it for the indexing of all the important pages on your website.
  • Set Your Priority List: While creating the XML Sitemap, every page should give priority, as every page on the website is important. And being a marketer, you want ranking from all the pages to get the better results from your efforts. This may help the Google crawl your complete website for better ranking.
  • Include Only Direct URLs: If you have multiple pages for a similar keyword, so, instead of confusing the search engines, you should submit only the accepted version of URLs. It’ll cut the search engines confusion and make it easier for them to index your particular page that further plays a vital role in boosting its ranking,
  • Keep Your XML File Small: If the size of your XML sitemap is large, so, it may put a great strain on your server, which affect its loading time and affect user-experience at the same time. Therefore, it is always good to submit as small size as possible for indexing.

These are a few tips that help you create and optimize your XML sitemap. Though it is not the end, there are many other points you need to take into consideration and if you don’t have enough time and knowledge regarding the same. Do invest in a professional, as they make SEO practice easier for you and help you make a brand in the cut-throat competition.

Web Design

What To Check Before Making Your Website

Website designing simply means creating the different web pages. It involves all the steps of making a website like a proper structure, layout, user interface, information, and SEO development for the website up-gradation for making more user-friendly and so on.

Why Is Website Designing Necessary?

  • Now the world is commercialized and globalized. You can’t peddle your items/services on streets if you are thinking of a big business plan or even of a small plan.
  • Today the most of the people in world search items and services on the internet so you need a platform where people can access your services.
  • If you want to offer a different type of services you can’t sell all the items at one shop like a grocery store. So, you need a platform where you can sell multiple items and services.
  • World is becoming fast paced today. So, unless you don’t have a website your business may not catch the pace the world is going.
  • So, for multiple reasons like speedy and easy access, better communication with customers and clients, displaying multiple services at one time and reaching out to people far you need to have a website.

Steps Of Website Designing

The overall process involves multiple steps and it depends what are the needs of the clients. Here are some basic steps of website designing.

Which Are Most Important Types Of Website Designing

  • Static Designing
  • Dynamic Designing
  • E-commerce Designing
  • Flash Designing
  • One Page Websites
  • Fixed Page Designing

What Qualities Should A Good Website Have?

User-Friendly: A website’s goal is to catch its customers. So, it should be easy and lucid in access for people visiting it. Its pages should open quickly; it should have good images, info-graphics to attract people and so on.

Plagiarism Free & Informative Content: The content should not be copied from other platforms. It should also be informative to the people. You should follow many other parameters to present content to the people in a good way.

Good SEO Parameters: It should have all the parameters followed by Search Engines like Google, so that it can appear on relevant pages of the search engine and people can easily access it.

Responsive And Quick In Access: Many times users find problems in accessing different pages of a website. They get disappointed when they try to click some information relevant to them but they can’t reach the desired page doesn’t respond on click.

Legible Fonts: It should have legible fonts which could easily catch the eyes of the reader. If some content or headlines can’t catch the written material the website may miss the targeted customer reach.

Web Design

Logo Design – The Perfect Solution To A Winning Brand Identity

A logo design is an ideal marketing tool that can either make or break your brand, if you belong to a business industry where there are several competitors then being unique and exclusive with your brand identity is the only way to move forward.

Being a digital marketer for your website you need to make sure that these two things go together:

· The logos being linked to other pages

· The content that leads to those pages

The major content on your website or brochures that need customized logo designs are convincing slogans and taglines on your page, such as

· Contact me

· Webinar

· See more

· Sharing on social media platforms

· Email us

All these ‘call to actions’ must have customized designs that should lead the viewer to the proper pages.

Your logo or trademark are powerful tools – comprehend their actual influence

If you want to grow your brand, you’ve got to understand the power of your branding activities, of your marketing collateral, of your trademarks. Work effectively in making your logo an influential one, but in a positive way; give complete attention to detail to all your customized designs. Comprehend the psychology of colors as this is crucial to designing; take into consideration how people interpret color. Our minds are generally programmed to react to color. The subconscious messages we receive from colors impact our thoughts. That is why always keep these factors in mind when getting your designs done.

Become known for significant contributions in your particular business industry. Make the most of being marketed best; make the most of having a good and powerful reputation, develop a meaningful yet powerful design for your brand and use its power intelligently and responsibly on various marketing platforms and in several marketing activities are essential skills for growing your brand.

Being a business person or business owner always keep in mind that your consumer wants or would want to associate with such brands or services who have a powerful presence, this creates a halo effect and adds more to your business and makes your consumer engaged and interested in all your activities.

Logo designs are the perfect solution for your brand to win-win if designed creatively. There are power trips that are worth taking, and they are effective for almost all business industries, you can make your designs effective in minute, slow, and subtle ways to start with. Later on you can go with the bigger marketing activities such as above the line and below the line marketing activities, but all of them need a proper trademark, if this is done appropriately you will most definitely influence your consumers in a positive way.

Web Design

Importance Of Having A Website Banner

Needless to say, you never get a second chance to make a first impression on anyone’s mind. And when a visitor comes to your website so the first thing that makes your company’s impression on their mind is the banner of your website. Therefore, having an eye-catching banner is as important for your website as salt in a dish to add taste. After all, you also want to make a first impression on your visitor’s mind. Don’t you?

On the off-chance, your website doesn’t have any such banner so the chances you are losing more customers than you are gaining right now. A banner is a sort of advertising over the World Wide Web that showcases your offers to your customers and holds their attention. Here are some points that make you understand the importance of having a website banner.

Encourage Visitors: One of the common reasons to have a website banner is that it helps to encourage your customer to stay on your website for further browsing to understand your offered products and services. All in all, it increases the visibility of your website on different search engines and easily captures their attention.

Cheapest Way Of Advertising: Advertising can do wonders for your business growth and if you are not investing in it to save your money so you probably losing the countless business opportunities. Yes, advertising is expensive, but not all the time because website banner is the cheapest way to do it in an effective and creative manner.

Promote Company News: If your business holds any event and want people to know about it, so, website banner is the easiest way to do so. It allowed you to promote your company news and important information in a manner that captures the attention of its visitors, so, more and more people get involved in it.

Highlight Hot Products And Services: Another reason to have a website banner is that it helps to highlight your star products and services in front of your customer. It increases your conversion rate and gives new wings to your business promotion.

What do you think now? All above points clear your doubts regarding its importance for your business. The banner can be challenging to design but can do a miracle for your business growth and therefore you should hire a Website Designing Company to do this task. The banner is the gateway of your website makes sure it should be attractive and informative as well that increases your presence over the World Wide Web.

Web Design

Open Source Website Building 101

If you have a business or a hobby that you would simply want to express and have no outlet to do so, you can try building a website. A website specifically a blog site will be able to help you share to the world your interests without having to break the bank. Building a website could be a pain in the head for some. Some people try to look for professionals to be able to help them build their own website. However, you can definitely do your own open source website building even without a degree in IT or being a techie. What you need to know is how to maximize the many open source websites that are available today in the market. You do not need to spend lots of money for labor and website building if you can totally build your own.

If you have no background in IT and it is really difficult for you to understand technical terms, you can use any free open source publisher in the web like WordPress, Drupal and Joomla. The best thing about blog sites like this is that you do not have to known HTML to be able to operate. The sites are already built for you and all you have to do is to just customize the settings (such as designs, features, general, posting, comments, etc.) if you do not want to use the default template and/or settings.

First, you need to have your computer and Internet ready. These are just the two essential things that you need. Then you need to have the following ready:

1) What will my website be about?

In building your own website, you need to have a focal point, a niche, a topic. You cannot simply go on open source website building without a distinct subject. This will be the category of your blog. For instance, if your blog is for your love of gardening or cooking then make it as your focal point. The stories and pictures in your blog will revolve around your central idea. This will also determine your target audience. In this example, your target audience will be people who also like gardening or are interested in cooking (chefs).

2) What is my domain name?

The domain name is the username that you will be known for. This will appear in your URL. For instance, if your blog is about gardening, you can make use of the domain name “green thumb” or “garden lover”. You can definitely make up your own name for your site. If you do not want to rely on pseudonyms, you can also just use your real name.

3) Who will be your host?

You need to find a hosting account to be able to cater your website to the world. This will help you show your interests/journal/blog to the world.

When you have fulfilled these three initial steps, you can now start with your open source website building. Just sign up for the server of your choice and blog away.

Web Design

Content is King For Websites

As a website owner, you must give your visitors what they want.

The main goal of your website is to “sell” your products, services or ideas. An eCommerce (Shopping Cart) site directly earns revenue by taking online orders. Informational sites seek to persuade visitors to travel to a physical location or request further details by phone, email, or signing up for a newsletter or membership. Whatever tactic your site takes, you must study the whole process from the visitor’s point of view. Right from the start, your web pages must be engaging and provide what people came there to find.

Keep the people happy

“Content is King!” This has been the credo of web designers and SEO experts from day one. Incorporate the “keywords” and “key phrases” your visitors are searching for throughout the site. Keywords are the words and phrases that people type into search engines. The most popular of these expressions must be included on your pages in various places.

With endless choices for any subject, your site must be customer focused. Catch the attention of visitors within 3-8 seconds or they will try one of the other three million related sites, never to return again. First impression is crucial, so choose your home page headlines, text, images and colors carefully.

Capturing their attention within the first few seconds is most important, but you then have to make it easy to solve the problem that initially led them there. The home page needs to concisely explain how you can help them. It needs to have a layout and navigation system where visitors will quickly realize that their answer is just one or two clicks away. Don’t irritate them by requiring 4 or 5 clicks or by making it a game to guess which links may have the most pertinent details. Even if they “get lucky”, they may not be able to stumble upon answers in the future.

Web surfers prefer to sell themselves. In the real world, sales and marketing involves convincing prospects in person or via media to try what you’ve got. It often includes playing to their emotions to close the deal. In the cyber world, there are so many website choices that surfers continue to look for “free stuff” whenever possible. Without seeing each other face-to-face, it’s harder to play to the prospect’s emotions, so they know that they have the upper hand in that they can decide against you in one click of a key.

Knowing that they control the situation, your site must offer what they want, not what you think they need. Design the site from their point of view by providing complete information, answering logical questions, giving written and visual examples, displaying choices (such as colors and other options), displaying testimonials that people can relate to, and providing free samples! When prospects feel that a website is tailored to their needs, they’ll bookmark it or take the next step towards becoming a customer.

Know your audience

Keep visitors comfortable by designing from their perspective. Your site should reflect the values of your potential customers. If they expect instructions or FAQ pages or multiple photos, meet or exceed these expectations. When you really prefer that they contact you for certain information (such as pricing or custom specifications) at least guarantee that the details will be provided without sales pressure. Offering a free or discounted promotional item can also entice them to continue the process. Give them what they want and they will return for more!

Web Design

Show Off Your Fraternity & Sorority Pride – Branding, Networking & Building Relationships

As a proud alumni member of the Pi Kappa Alpha Fraternity from the late 80's, I can personally attest to countless times that my Greek affiliation has been an advantage in life. Everyone sees to have their guard up regarding meeting new people and starting relationships. Sometimes just a reason for an introduction violates us from expanding our social ties. We are more commonly drawn to like minded individuals with something similar in common. A great way to break the ice is to show someone that you have something of importance in common.

Using a popular online social networking site such as Facebook as an example, when you start the initial profile process, you are asked by Facebook a number of questions relating to education, group affiliations and preferences to name a few. The obvious reason is to create a snap shot of who you are so that others with similar backgrounds and interests can easily easily find you in a crowd of members. Now take that same example to the streets. At first glance, you might be anonymous to most. Something as simple as fashion can be the answer.

As a Fraternity or Sorority member, your focus should be on self branding to expand your friendship & networking opportunities. Show off your pride, get noticed and expand your friendships and future professional business networking opportunities by letting everyone know who you are and what organization you belong. Whether on the street, walking around campus or at a social event, do not hesitate to show off your Greek affiliations by wearing your group's letters, group colors, crest or coat of arms. Weaving Fraternity and Sorority apparel & accessories is a great way to let to strangers know that you might not be a stranger, just someone you have not met yet. Fellow Fraternity brothers and Sorority sisters from diverse generations and locals can be found every ware. Whether they are an alumnus or a current active member from another chapter, make introductions easy by putting on your best Greek wears.

Try a simple experiment. Next time you plan to attend an event that you now will have a huge attendance such as a football game, concert, restaurant and yes even church, break out your favorite Greek letter T-shirt, hoodie, jacket or cap and see if it doesn 't draw introductions your way. And in return, remember the same. Even if they are in another group, remember that Greens can be a universal common ground. It just might be the perfect "ice breaker" to start that next friendship.

Please remember that with recognition comes responsibility. If you are wearing or advertising your group's name, you become a representative of the type of membership that your organization strides to have. So be on your best behavior and make your group proud.

Web Design